This graph shows that 70% of the
people that took part in the survey
were female. This suggests that I
should aim my magazine towards
female teens and young adults.
However, some of the content
should be targeted towards the
male demographic because
there were still 8 of the 27
responses from males.
This pie chart shows that over half of the
responses for my survey were completed
by people aged 15 or 16. This suggests that
a lot of college students completed the
survey, so my magazine should be
targeted towards them. However, there
were still 7 responses from people aged 19+
so I will need to provide for the preferences
of a wider demographic.
There was a wide range of responses for this question.
As well as the options on the graph, some responses
were genres I hadn’t included. This means that my
magazine will need to cover a range of genres in order
to satisfy the target audience. The most popular genre
turned out to be pop music, with almost half of the
people answering the survey said they preferred. One
of the people responding to the survey selected 2
options they preferred, showing that some people
don’t stick to one specific music genre. This means that
if I cover a range of genres in the magazine, some
people are likely to be interested in more than one.
The results from this question show that quite a lot of
people in my targeted demographic don’t read
magazines. This suggests that they could be more
interested in a digital product. The magazine could
be sold digitally as well as on the shelves. However,
the majority of people that do read magazines said
that they read them once a fortnight, so this could be
a good duration to use for each issue. However, there
was only 1 person less that selected the once a week
category, so a weekly magazine could also be
popular with the target audience.
These are the answers the people gave when asked
about hobbies. The answer ‘listening to music’
appears quite frequently, meaning a music magazine
would appeal to the target audience. Sport and
singing have also proven popular with the target
audience, so the magazine could include
advertisements relating to these categories.
This graph shows that most of the people that
answered the survey would be willing to pay
between £2 and £3 for a music magazine. I think this
is a reasonable price considering there could be
freebies accompanying it. 4 people said they would
pay over £4 for a music magazine, suggesting they
might like a more high end glossy finish magazine. I
think that £1 is too little considering that Kerrang!
Magazine is around £2 per issue without freebies.
These are the responses from one of the 3 sections filled in
by the people that took part in the survey. The list shows
that black, white and red have proven extremely popular
with the target demographic. These 3 colours would look
effective on a magazine because they are simplistic yet
bold colours, and would look very eye catching. Q
magazine shows how high quality and appropriate for my
target demographic this colour scheme is. The colour grey
has also appeared on this list several times, so I would
consider adding some grey areas to my designs.
Almost everyone out of the people that filled in
my survey said they would prefer freebies or
offers in a music magazine. I would be more
lenient towards adding offers to my magazine,
because I have noticed that the majority of
magazines accompanied by freebies are more
focused on younger teens and children. As
adults could be reading the magazine I would
consider only using offers that would appeal to
them and their preferences.
The 2 most popular options for this question are a gig
guide and articles about up and coming artists. This
means that I would need a review section in the
magazine that includes several gigs, and my double
page spread article will be about someone who is
developing as an artist. I would also consider including a
list of upcoming gigs which would promote events and
encourage the reader to purchase tickets.
The most popular duration of magazine has proven to be
monthly. This is an appropriate interval between issues
because it would ensure that there is time to visit and
review gigs in order to add to the gig guide I plan to add
into the magazine, and it would allow time for research
into up and coming artists. Also, this means that the
reader wouldn’t have to rush through the issue in time to
purchase the next; instead they can read it at their leisure.
This would be appealing to college students specifically
because they often spend a lot of time studying, and this
could be something for them to look at on a break, for