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Music magazine survey analysis


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analysis of my music magazine survey

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Music magazine survey analysis

  1. 1. Music Magazine Survey Analysis
  2. 2. This graph shows that 70% of the people that took part in the survey were female. This suggests that I should aim my magazine towards female teens and young adults. However, some of the content should be targeted towards the male demographic because there were still 8 of the 27 responses from males.
  3. 3. This pie chart shows that over half of the responses for my survey were completed by people aged 15 or 16. This suggests that a lot of college students completed the survey, so my magazine should be targeted towards them. However, there were still 7 responses from people aged 19+ so I will need to provide for the preferences of a wider demographic.
  4. 4. There was a wide range of responses for this question. As well as the options on the graph, some responses were genres I hadn’t included. This means that my magazine will need to cover a range of genres in order to satisfy the target audience. The most popular genre turned out to be pop music, with almost half of the people answering the survey said they preferred. One of the people responding to the survey selected 2 options they preferred, showing that some people don’t stick to one specific music genre. This means that if I cover a range of genres in the magazine, some people are likely to be interested in more than one.
  5. 5. The results from this question show that quite a lot of people in my targeted demographic don’t read magazines. This suggests that they could be more interested in a digital product. The magazine could be sold digitally as well as on the shelves. However, the majority of people that do read magazines said that they read them once a fortnight, so this could be a good duration to use for each issue. However, there was only 1 person less that selected the once a week category, so a weekly magazine could also be popular with the target audience.
  6. 6. These are the answers the people gave when asked about hobbies. The answer ‘listening to music’ appears quite frequently, meaning a music magazine would appeal to the target audience. Sport and singing have also proven popular with the target audience, so the magazine could include advertisements relating to these categories.
  7. 7. This graph shows that most of the people that answered the survey would be willing to pay between £2 and £3 for a music magazine. I think this is a reasonable price considering there could be freebies accompanying it. 4 people said they would pay over £4 for a music magazine, suggesting they might like a more high end glossy finish magazine. I think that £1 is too little considering that Kerrang! Magazine is around £2 per issue without freebies.
  8. 8. These are the responses from one of the 3 sections filled in by the people that took part in the survey. The list shows that black, white and red have proven extremely popular with the target demographic. These 3 colours would look effective on a magazine because they are simplistic yet bold colours, and would look very eye catching. Q magazine shows how high quality and appropriate for my target demographic this colour scheme is. The colour grey has also appeared on this list several times, so I would consider adding some grey areas to my designs.
  9. 9. Almost everyone out of the people that filled in my survey said they would prefer freebies or offers in a music magazine. I would be more lenient towards adding offers to my magazine, because I have noticed that the majority of magazines accompanied by freebies are more focused on younger teens and children. As adults could be reading the magazine I would consider only using offers that would appeal to them and their preferences.
  10. 10. The 2 most popular options for this question are a gig guide and articles about up and coming artists. This means that I would need a review section in the magazine that includes several gigs, and my double page spread article will be about someone who is developing as an artist. I would also consider including a list of upcoming gigs which would promote events and encourage the reader to purchase tickets.
  11. 11. The most popular duration of magazine has proven to be monthly. This is an appropriate interval between issues because it would ensure that there is time to visit and review gigs in order to add to the gig guide I plan to add into the magazine, and it would allow time for research into up and coming artists. Also, this means that the reader wouldn’t have to rush through the issue in time to purchase the next; instead they can read it at their leisure. This would be appealing to college students specifically because they often spend a lot of time studying, and this could be something for them to look at on a break, for example.