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Smu mba sem 4 hcs winter 2016 assignments
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SMU MBA SEM 4 HCS WINTER 2016 ASSIGNMENTS
MH0056 – Public Relations & Marketing for Healthcare Organizations
1. Discuss the factors that attract corporates to healthcare. Add a note on future outlook of
healthcare sector.
2. Describe SWOTanalysis withexamples.
3. Explain the E-Marketing strategies forhealthcare services.
4. Discuss the current scenario of medical tourism in India.
Explanation of medical tourism
Explanation of present situation of medical tourism
Advantages of medical tourism
5. Discuss the future of healthcare marketing.
Brief outline of healthcare marketing
Explanation of future of healthcare marketing
6. Explain the standard metrics to evaluate public relations in healthcare.
Key factorsof PR measurement and evaluation
Explanation of various PR evaluation components
MH0057 – Management of Healthcare Human Resources
1. Explain the factors that contributed to Human Resource Management’s strategic role in
healthcare.
Explaining the 10 factors that contributed to Human Resource Management’s strategic role in
healthcare
2. Describe recruitment in healthcare services.
Meaning and definition
Factors affectingrecruitment process
Importance of recruitment
Sources of recruitment
Recruitment process
3. Explain the steps in manpower planning.
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Mentioning the steps
Explanation of all the steps in manpower planning
4. Define performance appraisal. Explain the components of performance appraisal.
Definition of performance appraisal
Listing the components of performance appraisal
Explanation of the components of performance appraisal
5. Describe HR audit process.
Mentioning the phases of HR audit process
Explanation of various phases
Mentioning the components of HR audit process
Explanation of the components
6. Discuss the importance of team workin healthcare services.
Essentials of team work
Strategies foreffectiveteam building and trust
Mc Grehor’s approach to team building
MH0058 – Legal Aspects in Healthcare Administration
1 Discuss the various levels of consumer courts.
Mentioning the 3 levels of consumer courts
Explanation various levels of consumer courts
2 Explain the followingacts:
a. The Drugs and Magic Remedies Act of 1995
b. Registration of Birth and Death Actof 1969
a. Explanation of salient features of Drugs and Magic Remedies Act.
b. Explanation of salient features of Registration of Birth and Death Act
3 Discuss the rights and responsibilities of the patient.
Rights of the patient
Responsibilities of the patient
4. Define abortion. Explain medical termination of pregnancy act in detail.
Definition of abortion
Explanation of of MTP act
5. Explain the regulatory requirements in setting up and running a blood bank.
Explanation of the important regulatory requirements in setting up and running a blood bank.
6 Describe the important documents and ethical codes in medical ethics.
Mentioning the important documents in medical ethics
Explanation of Hippocratic Oath
Explanation of Declaration of Geneva
Explanation of International Code of Medical Ethics
MH0059 – Quality Management in Healthcare Services
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1 Discuss the history of quality in healthcare services. 10 marks
Brief outline of quality in healthcare
History
2 Explain the dimensions of quality in healthcare. 10 marks
Listing the dimensions
Explantion
3 Describe NABH Accreditation. 10 marks
Constituents committees of NABH
NABH procedure
4 Explain the Six Sigma concept.10 marks
Definition
Explanation
5 Define total quality management. Describe the importance of TQMin healthcare.
Definition
Importance
6 Explain the challenges of quality management in non-clinical support services and administrative
services.
Challenges in non-clinical support services
Challenges in administrative services
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Rs.700 per semester
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