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GET SOLVED ASSIGNMENTS AT Rs.125 per subject or
Rs.700 per semester
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SMU MBA SEM 4 MARKETING SUMMER 2016
ASSIGNMENTS
MK0015-Services Marketing and Customer Relationship Management
1 Discuss the issues that need to be addressed by a firm before it sets out targeting goals.
Targeting goals
2 Briefly discuss ServiceMarketing Mix withsuitable examples.
Service Marketing Mix
3 Describe the Howard Sheth model of customer Behaviour.
Howard Sheth model
4 Briefly discuss impact & importance of IT forEducation & Banking sector?
IT in the Educationsector
IT in the Banking sector
5 Describe the nature of service marketing.
nature of service marketing
6 Write short notes on:
a) e-CRM
b) Customer Life Cycle
MK0016- Advertising Management and Sales Promotion
1 Briefly discuss the Consumer ProtectionAct and also elucidate its strengths and weaknesses.
Explanation of the concepts
Strengths and Weakness
2 Elaborate in detail factorsthat are affectingmarketing and advertisement.
Factors that affecting marketing and Advertisement.
3 Explain the theories of Advertising in detail.
Explain the theories of Advertising in detail.
4 What are the various factorsthat are influencing in setting of budget?
WWW.SMUSOLVEDASSIGNMENTS.COM
EMAIL US AT- solvemyassignments@gmail.com
Various factorsinfluencing budget setting
5 What are the various media that may be used for direct marketing? What are their pros and cons?
Explanation of concepts
Pros and Cons
6 Write a short note on
a. Advertising in marketing mix
b. Positioning.
MK0017- E-MARKETING
1. Explain Front-end & Back-end activities of Infrastructure: Building a Product system. Explain
Digital Products.
a) Explanation of Front-end & Back-end activitiesof Infrastructure: Building a Productsystem.
b) Explanation of Digital Products.
2. List and explain the types of online stores in E-Malls and Parties in an E-Marketplace
a) Explanation to the types of online stores in E-Malls
b) Explanation to the Parties in an E-Marketplace
3. Elaborate on the Internal and External Considerations of Situational Analysis
Internal and External Considerations of Situational Analysis
4. Explain the 4 P’s in E-Marketing along with the additional 3P’s in E-Marketing of Services
a) Explanation to the 4 P’s in E-Marketing
b) Explanation to the additional 3P’s in E-Marketing of Services
5. Elaborate on the Word-of-MouthMarketing Techniques
Word-of-MouthMarketing Techniques
6. Write short notes on:
a) Customer Metrics
b) E-mail/DirectMetrics
c)On-site Web analytics technologies
MK0018– International Marketing
1 Differentiate between GATT and WTO
GATT
WTO
2 Write short notes on the following:
A. International franchising
B. International contractmanufacturing
A. International franchising
B. International contractmanufacturing
3 What are the stages in which international markets are screened and analysed?
4 Stages
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EMAIL US AT- solvemyassignments@gmail.com
4 What is counter-trade? Describe the various types of counter-trade.
Explanation of the concepts
Types
5 Briefly discuss the role of sales promotion and personal selling in international marketing.
Sales promotion
Personal Selling
6 Write short notes on the following:
a. Bill of Exchange
b. Packing list
c. Air way bill
d. Certificate of origin
e. Consular invoice
GET SOLVED ASSIGNMENTS AT Rs.125 per subject or
Rs.700 per semester
VISIT
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Smu mba sem 4 marketing summer 2016 assignments

  • 1. WWW.SMUSOLVEDASSIGNMENTS.COM EMAIL US AT- solvemyassignments@gmail.com GET SOLVED ASSIGNMENTS AT Rs.125 per subject or Rs.700 per semester VISIT WWW.SMUSOLVEDASSIGNMENTS.COM Or Mail us at solvemyassignments@gmail.com SMU MBA SEM 4 MARKETING SUMMER 2016 ASSIGNMENTS MK0015-Services Marketing and Customer Relationship Management 1 Discuss the issues that need to be addressed by a firm before it sets out targeting goals. Targeting goals 2 Briefly discuss ServiceMarketing Mix withsuitable examples. Service Marketing Mix 3 Describe the Howard Sheth model of customer Behaviour. Howard Sheth model 4 Briefly discuss impact & importance of IT forEducation & Banking sector? IT in the Educationsector IT in the Banking sector 5 Describe the nature of service marketing. nature of service marketing 6 Write short notes on: a) e-CRM b) Customer Life Cycle MK0016- Advertising Management and Sales Promotion 1 Briefly discuss the Consumer ProtectionAct and also elucidate its strengths and weaknesses. Explanation of the concepts Strengths and Weakness 2 Elaborate in detail factorsthat are affectingmarketing and advertisement. Factors that affecting marketing and Advertisement. 3 Explain the theories of Advertising in detail. Explain the theories of Advertising in detail. 4 What are the various factorsthat are influencing in setting of budget?
  • 2. WWW.SMUSOLVEDASSIGNMENTS.COM EMAIL US AT- solvemyassignments@gmail.com Various factorsinfluencing budget setting 5 What are the various media that may be used for direct marketing? What are their pros and cons? Explanation of concepts Pros and Cons 6 Write a short note on a. Advertising in marketing mix b. Positioning. MK0017- E-MARKETING 1. Explain Front-end & Back-end activities of Infrastructure: Building a Product system. Explain Digital Products. a) Explanation of Front-end & Back-end activitiesof Infrastructure: Building a Productsystem. b) Explanation of Digital Products. 2. List and explain the types of online stores in E-Malls and Parties in an E-Marketplace a) Explanation to the types of online stores in E-Malls b) Explanation to the Parties in an E-Marketplace 3. Elaborate on the Internal and External Considerations of Situational Analysis Internal and External Considerations of Situational Analysis 4. Explain the 4 P’s in E-Marketing along with the additional 3P’s in E-Marketing of Services a) Explanation to the 4 P’s in E-Marketing b) Explanation to the additional 3P’s in E-Marketing of Services 5. Elaborate on the Word-of-MouthMarketing Techniques Word-of-MouthMarketing Techniques 6. Write short notes on: a) Customer Metrics b) E-mail/DirectMetrics c)On-site Web analytics technologies MK0018– International Marketing 1 Differentiate between GATT and WTO GATT WTO 2 Write short notes on the following: A. International franchising B. International contractmanufacturing A. International franchising B. International contractmanufacturing 3 What are the stages in which international markets are screened and analysed? 4 Stages
  • 3. WWW.SMUSOLVEDASSIGNMENTS.COM EMAIL US AT- solvemyassignments@gmail.com 4 What is counter-trade? Describe the various types of counter-trade. Explanation of the concepts Types 5 Briefly discuss the role of sales promotion and personal selling in international marketing. Sales promotion Personal Selling 6 Write short notes on the following: a. Bill of Exchange b. Packing list c. Air way bill d. Certificate of origin e. Consular invoice GET SOLVED ASSIGNMENTS AT Rs.125 per subject or Rs.700 per semester VISIT WWW.SMUSOLVEDASSIGNMENTS.COM Or Mail us at solvemyassignments@gmail.com