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SMU BBA SEM 6 RETAIL SPRING 2016 ASSIGNMENTS
BBR601
1 Discuss retailing in rural India.
retailing in rural India 10
2 Distinguish between single channel & multichannel retailing single channel & multichannel
retailing 10
3 Evaluate the term ‘functional strategy’ & ‘overall business strategy’.
functional strategy
overall business strategy
4 What are the modes of retail promotion?
modes of retail promotion 10 10
5 Mention some of the ways by which retailers can build relationship with the customers. ways by
whichretailers can build relationship with the customers
6 Write short notes on:
a) Internet Retailing
b) Corporate Social Responsibility (CSR)
BBR 602
1 Who are the major stakeholders in the property market?
stakeholders in the property market 10
2 Define a property management plan. What are the steps forformulating it?
property management plan
steps for formulating property management plan
3 Explain the process of buying retail property.
process of buying retail property 10
4 Explain the concept of insurance for retail property.
conceptof insurance forretail property 10 10
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5 What is purpose of online promotion of property?
purpose of online promotion of property 10
6 Write short notes on:
a) Special Economic Zones
b) Future design of retail stores
BBR 603
1 Discuss the concept of retail supply chain.
conceptof retail supply chain 10
2 Elaborate on the management of retail product life cycle.
management of retail product life cycle10
3 What are the factors affectingmerchandise buying functions?
factorsaffecting merchandise buying functions 10
4 Elaborate the process of merchandise planning.
process of merchandise planning
5 Discuss some of the standard colorschemes adopted in retail stores with example.
standard color schemes
6 Write short notes on:
a) Retail Replenishment
b) Retail ERP
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