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Smu mba sem 4 retail fall 2015 assignemnts

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GET SOLVED ASSIGNMENTS AT Rs.125 per subject or Rs.700 per semester VISIT WWW.SMUSOLVEDASSIGNMENTS.COM Or Mail us at solvemyassignments@gmail.com SMU MBA SEM 4 RETAIL FALL 2015 ASSIGNMENTS ML0015 1 Discusstheeightdifferentdemand situationsof Service. Eight different demand situations 2 ElaborateGAPanalysisindetail. Explanation of GAP Model. 3 “Interactionplaysa leadroleinbuildingcustomerrelationships”.ExplainCIM inthis context. Explanation of CIM Explanation of Methods 4 What are the varioustypesofconflictsinmarketingservices? Explanation of types 5 Elaboratetheimportantsteps that serviceprovidersshouldbearinmindwhile implementingoneto one marketing. Explanation 6. “Positioningaserviceinthe marketplaceismuch likepositioningaproduct”.Explain Servicepositioninganditspurposewiththe helpofan example. Explanation of service positioning Explanation of purposes Example ML0016 1 Explain the different types of Advertising copy. Definition of Advertising copy Explanation of types 2 Discuss the DAGMAR approach in setting objectives and measuring effectiveness of advertising. Meaning of DAGMAR approach Explanation of DAGMAR approach 3 Advertising is a paid form of communication. It has gained its significance since it attempts to build a positive attitude towards a product. Explain the characteristics and objectives of advertising. Definition of advertising Characteristics Objectives 4 What is “above the line” and “below the line” activities with respect to marketing communications? Explain the concept in detail. Define media Explanation of the concepts 5 Describe the AIDA model of consumer response hierarchy with the help of diagram. Explanation of AIDA model
Diagram 6 Describesome ofthestrategiesforeffectivemarketingand advertisingin rural market. Discuss the nature of rural market Strategies ML0017 1 Explain Retail Trade Area and the different models related to it. Explanation of retail trade area Explanation of models 2 Elaborate the characteristics of International Standards of Shopping Malls. Explanation 3 “Tenant Management in malls is a very critical matter”. Elaborate A Meaning of tenant management Explanation of role of tenant mix 4 Explain the use of In-Mall Ads to develop Experiential Marketing. Explanation 5 “Shopping malls and complexes are places where people gather in great numbers and the occurrence of a disaster can result in heavy casualties”. Elaborate. Meaning of Emergency Management Explanation of Steps 6 Write short notes on: a) Cooperative Advertising b) Resource Based Analysis a) Explanation b) Explanation ML0018 1 Describe the various Project Management Tools. Explanation of Tools 2 Explain the Retail Project Formulation for Franchise Business Explanation of Basics of Franchising Explanation of Evaluation Process 3 Explain Project Risk and its types Explanation of Project Risk Explanation of its types 4 Describe different activities related to the Retail Project Execution. Explanation of activities 5 Briefly explain Retail Project life cycle stages. Explanation of stages 6 Write short notes on: a) Maximin Decision Rule(Pay off model) b) ISO 9000 a) Meaning and stages b) Meaning and standards GET SOLVED ASSIGNMENTS AT Rs.125 per subject or Rs.700 per semester VISIT WWW.SMUSOLVEDASSIGNMENTS.COM Or Mail us at solvemyassignments@gmail.com

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Smu mba sem 4 retail fall 2015 assignemnts

  • 1. GET SOLVED ASSIGNMENTS AT Rs.125 per subject or Rs.700 per semester VISIT WWW.SMUSOLVEDASSIGNMENTS.COM Or Mail us at solvemyassignments@gmail.com SMU MBA SEM 4 RETAIL FALL 2015 ASSIGNMENTS ML0015 1 Discusstheeightdifferentdemand situationsof Service. Eight different demand situations 2 ElaborateGAPanalysisindetail. Explanation of GAP Model. 3 “Interactionplaysa leadroleinbuildingcustomerrelationships”.ExplainCIM inthis context. Explanation of CIM Explanation of Methods 4 What are the varioustypesofconflictsinmarketingservices? Explanation of types 5 Elaboratetheimportantsteps that serviceprovidersshouldbearinmindwhile implementingoneto one marketing. Explanation 6. “Positioningaserviceinthe marketplaceismuch likepositioningaproduct”.Explain Servicepositioninganditspurposewiththe helpofan example. Explanation of service positioning Explanation of purposes Example ML0016 1 Explain the different types of Advertising copy. Definition of Advertising copy Explanation of types 2 Discuss the DAGMAR approach in setting objectives and measuring effectiveness of advertising. Meaning of DAGMAR approach Explanation of DAGMAR approach 3 Advertising is a paid form of communication. It has gained its significance since it attempts to build a positive attitude towards a product. Explain the characteristics and objectives of advertising. Definition of advertising Characteristics Objectives 4 What is “above the line” and “below the line” activities with respect to marketing communications? Explain the concept in detail. Define media Explanation of the concepts 5 Describe the AIDA model of consumer response hierarchy with the help of diagram. Explanation of AIDA model
  • 2. Diagram 6 Describesome ofthestrategiesforeffectivemarketingand advertisingin rural market. Discuss the nature of rural market Strategies ML0017 1 Explain Retail Trade Area and the different models related to it. Explanation of retail trade area Explanation of models 2 Elaborate the characteristics of International Standards of Shopping Malls. Explanation 3 “Tenant Management in malls is a very critical matter”. Elaborate A Meaning of tenant management Explanation of role of tenant mix 4 Explain the use of In-Mall Ads to develop Experiential Marketing. Explanation 5 “Shopping malls and complexes are places where people gather in great numbers and the occurrence of a disaster can result in heavy casualties”. Elaborate. Meaning of Emergency Management Explanation of Steps 6 Write short notes on: a) Cooperative Advertising b) Resource Based Analysis a) Explanation b) Explanation ML0018 1 Describe the various Project Management Tools. Explanation of Tools 2 Explain the Retail Project Formulation for Franchise Business Explanation of Basics of Franchising Explanation of Evaluation Process 3 Explain Project Risk and its types Explanation of Project Risk Explanation of its types 4 Describe different activities related to the Retail Project Execution. Explanation of activities 5 Briefly explain Retail Project life cycle stages. Explanation of stages 6 Write short notes on: a) Maximin Decision Rule(Pay off model) b) ISO 9000 a) Meaning and stages b) Meaning and standards GET SOLVED ASSIGNMENTS AT Rs.125 per subject or Rs.700 per semester VISIT WWW.SMUSOLVEDASSIGNMENTS.COM Or Mail us at solvemyassignments@gmail.com