Are you a short breaker or time killer?

1. Ricardo Tomé
PORTUGAL
Media Capital
VIDEO:
Are you
a Short Breaker
or Time Killer?

6. Key takeaway different from TV:

8. Time Killers
Short Breaks
Triple O’s

9. TIME KILLERS
3’’ to 30’’

10. TIME KILLERS
CONTEXT:
CHOICE:
STATE OF MIND:
DESIRE:
Pre-Meeting, Waiting line
Algorithm & Crowd Curation
In a Hurry/No Time, Swiping mode ON
Amaze me, Amuse me, Alert me

13. 3’’ > 30” > 3”

14. TIME KILLERS

15. SHORT BREAKS
1’ to 15’

16. SHORT BREAKS
CONTEXT:
CHOICE:
STATE OF MIND:
DESIRE:
Coffee/Lunch Break, Before Bed
Friends, Influencers, Brands, Algorithm
Make my Day!
Inspiration, Learning, Relaxation

18. SHORT BREAKS

19. TRIPLE O’s
>30’

20. TRIPLE O’s
CONTEXT:
CHOICE:
STATE OF MIND:
DESIRE:
Out Of Office mode
Curation, Special Recommendation
I’m All Yours
These next hours must be perfect;
Joining a Community

22. TRIPLE O’s

23. Time Killers
Short Breaks
Triple O’s
Amaze me, Amuse me,
Alert me
Make these hours perfect!
Make my Day!

24. Ricardo Tomé
@rictome
linkedin.com/in/rictome