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WWW.SMUSOLVEDASSIGNMENTS.COM EMAIL US AT- solvemyassignments@gmail.com GET SOLVED ASSIGNMENTS AT Rs.125 per subject or Rs.700 per semester VISIT WWW.SMUSOLVEDASSIGNMENTS.COM Or Mail us at solvemyassignments@gmail.com SMU MBA SEM 4 MARKETING WINTER 2014 ASSIGNMENTS MK0015-Services Marketing and Customer Relationship Management 1 Discusstheeightdifferentdemand situationsofService. Eight different demand situations 2 ElaborateGAPanalysisindetail. Explanation of GAP Model. 3 “Interaction plays a lead role in building customer relationships”. Explain CIM in this context. Explanation of CIM Explanation of Methods 4 What are the varioustypesofconflictsinmarketingservices? Explanation of types 5 Elaborate the important steps that service providers should bear in mind while implementingoneto one marketing. Explanation 6 “Positioning a service in the marketplace is much like positioning a product”. Explain Servicepositioninganditspurposewiththe helpofan example. Explanation of service positioning Explanation of purposes Example MK0016- Advertising Management and Sales Promotion 1 Explainthedifferenttypesof Advertisingcopy. Definition of Advertising copy Explanation of types
WWW.SMUSOLVEDASSIGNMENTS.COM EMAIL US AT- solvemyassignments@gmail.com 2 Discuss the DAGMAR approach in setting objectives and measuring effectiveness of advertising. Meaning of DAGMAR approach Explanation of DAGMAR approach 2 What is Gestalt psychology? Explain with examples how it resembles the way a person fits in the advertisingmessagewithhis/herexistingknowledge. Discussion about Gestalt psychology Explanation 3 Advertising is a paid form of communication. It has gained its significance since it attempts to build a positive attitude towards a product. Explain the characteristics and objectives of advertising. Definition of advertising Characteristics Objectives 4 What is “above the line” and “below the line” activities with respect to marketing communications?Explaintheconceptindetail. Define media Explanation of the concepts 5 DescribetheAIDAmodel ofconsumerresponsehierarchywiththehelpof diagram. Explanation of AIDA model Diagram 6 Describesomeofthestrategiesforeffectivemarketingand advertisinginrural market. Discuss the nature of rural market Strategies MK0017- E-MARKETING 1 DefineE-Customerswithsomeexamples.Also explaintheOnlinebuyingprocess. Definition of E-customers with examples Online Buying process 2 An electronic marketplace (e-marketplace) refers to a website created for common interest. It integrates the online and physical component of a company. Discuss the five kindsofpartnersin an e-marketplace. Explanation of e-marketplace Five kinds of partners in an e-marketplace 3 Discussthemajorlegal andethical issues ine-marketing. A. Legal issues B. Ethical issues 4 What is e-mall?Explainthevarioustypesofonlinestoresinan e-mall. Definition of e-mall
WWW.SMUSOLVEDASSIGNMENTS.COM EMAIL US AT- solvemyassignments@gmail.com Various types of online stores 5 Functions of E-marketing are represented by 2P+2C+3S formula (Personalisation, privacy ,customer service, community, site, security, and sales promotion). These functions form the framework of an e-marketing strategy. Discuss this formula with a diagrammatic representation. Explanation of 2P+2C+3S formula in detail Diagram 6 DiscussthesellingmethodsandsalespromotionofE-marketing. Explanation of Selling methods Explanation of sales promotion of e-marketing MK0018– International Marketing 1 The orientation of a company’s top management, its beliefs and assumptions significantly impact its approachto international marketing.DiscusstheconceptofEPRG framework. Management orientations Effectoninternational marketing 2 How do international economic institutions affect international marketing strategy of MNCs?Explaintheroleofanytwo ofthem. Effect Role of any twoinstitutions 3 Definetheconcept andscopeofinternational marketingresearch. Concept Scope 4 Differentiate between national and international products, global and standardised productswithexamples. Difference Examples 5 Write shortnoteson: a) Containerization b) 4 PL operators a) Role and benefits of containerization b) Meaning and role of 4PLoperators 6 Choose a product and explain how you will prepare seven steps in a global e-marketing plan? Choosing the product Global e marketing plan

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Smu mba sem 4 marketing winter 2014 assignments

  • 1. WWW.SMUSOLVEDASSIGNMENTS.COM EMAIL US AT- solvemyassignments@gmail.com GET SOLVED ASSIGNMENTS AT Rs.125 per subject or Rs.700 per semester VISIT WWW.SMUSOLVEDASSIGNMENTS.COM Or Mail us at solvemyassignments@gmail.com SMU MBA SEM 4 MARKETING WINTER 2014 ASSIGNMENTS MK0015-Services Marketing and Customer Relationship Management 1 Discusstheeightdifferentdemand situationsofService. Eight different demand situations 2 ElaborateGAPanalysisindetail. Explanation of GAP Model. 3 “Interaction plays a lead role in building customer relationships”. Explain CIM in this context. Explanation of CIM Explanation of Methods 4 What are the varioustypesofconflictsinmarketingservices? Explanation of types 5 Elaborate the important steps that service providers should bear in mind while implementingoneto one marketing. Explanation 6 “Positioning a service in the marketplace is much like positioning a product”. Explain Servicepositioninganditspurposewiththe helpofan example. Explanation of service positioning Explanation of purposes Example MK0016- Advertising Management and Sales Promotion 1 Explainthedifferenttypesof Advertisingcopy. Definition of Advertising copy Explanation of types
  • 2. WWW.SMUSOLVEDASSIGNMENTS.COM EMAIL US AT- solvemyassignments@gmail.com 2 Discuss the DAGMAR approach in setting objectives and measuring effectiveness of advertising. Meaning of DAGMAR approach Explanation of DAGMAR approach 2 What is Gestalt psychology? Explain with examples how it resembles the way a person fits in the advertisingmessagewithhis/herexistingknowledge. Discussion about Gestalt psychology Explanation 3 Advertising is a paid form of communication. It has gained its significance since it attempts to build a positive attitude towards a product. Explain the characteristics and objectives of advertising. Definition of advertising Characteristics Objectives 4 What is “above the line” and “below the line” activities with respect to marketing communications?Explaintheconceptindetail. Define media Explanation of the concepts 5 DescribetheAIDAmodel ofconsumerresponsehierarchywiththehelpof diagram. Explanation of AIDA model Diagram 6 Describesomeofthestrategiesforeffectivemarketingand advertisinginrural market. Discuss the nature of rural market Strategies MK0017- E-MARKETING 1 DefineE-Customerswithsomeexamples.Also explaintheOnlinebuyingprocess. Definition of E-customers with examples Online Buying process 2 An electronic marketplace (e-marketplace) refers to a website created for common interest. It integrates the online and physical component of a company. Discuss the five kindsofpartnersin an e-marketplace. Explanation of e-marketplace Five kinds of partners in an e-marketplace 3 Discussthemajorlegal andethical issues ine-marketing. A. Legal issues B. Ethical issues 4 What is e-mall?Explainthevarioustypesofonlinestoresinan e-mall. Definition of e-mall
  • 3. WWW.SMUSOLVEDASSIGNMENTS.COM EMAIL US AT- solvemyassignments@gmail.com Various types of online stores 5 Functions of E-marketing are represented by 2P+2C+3S formula (Personalisation, privacy ,customer service, community, site, security, and sales promotion). These functions form the framework of an e-marketing strategy. Discuss this formula with a diagrammatic representation. Explanation of 2P+2C+3S formula in detail Diagram 6 DiscussthesellingmethodsandsalespromotionofE-marketing. Explanation of Selling methods Explanation of sales promotion of e-marketing MK0018– International Marketing 1 The orientation of a company’s top management, its beliefs and assumptions significantly impact its approachto international marketing.DiscusstheconceptofEPRG framework. Management orientations Effectoninternational marketing 2 How do international economic institutions affect international marketing strategy of MNCs?Explaintheroleofanytwo ofthem. Effect Role of any twoinstitutions 3 Definetheconcept andscopeofinternational marketingresearch. Concept Scope 4 Differentiate between national and international products, global and standardised productswithexamples. Difference Examples 5 Write shortnoteson: a) Containerization b) 4 PL operators a) Role and benefits of containerization b) Meaning and role of 4PLoperators 6 Choose a product and explain how you will prepare seven steps in a global e-marketing plan? Choosing the product Global e marketing plan