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IGNOU MS-06 Solved Assignment marketing for managers july dec 2020AVINASH KAUR
Course Code : MS-6
Course Title: Marketing for Managers
Assignment No.: MS-6/TMA/SEM-II/2020
1. (a) Explain the term Marketing and discuss the scope and its relevance in an enterprise. Discuss the elements of marketing mix in the below mentioned products:
(i) Detergent soap brand
(ii) 125 CC motorcycle
(b) Define segmentation. Discuss how the concept of segmentation, targeting and positioning (STP) strategies help in marketing.
2. (a) What are the major considerations involved in designing a marketing organization? Discuss with a suitable example of your choice.
(b) Why it is important to have a sound knowledge of consumers in marketing of products and services? Explain with suitable examples. Explain the four major factors that influence consumer buying behavior.
3. (a) What is a brand? Explain the distinct advantages that firms get from branding decisions. Suggest how companies can build brand, by taking examples of
(i) Deodorant
(ii) Edible cooking oil
(b) What is a price? Discuss the major pricing strategies available to the marketers.
4. (a) Distinguish advertising from publicity. Discuss the statement “Advertising is paid for, publicity is prayed for”. When and why personal selling is more effective than other methods of promotion? Illustrate with an example.
(b) What are the various costs associated with physical distribution? Discuss each of these in detail.
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Ethnobotany and Ethnopharmacology:
Ethnobotany in herbal drug evaluation,
Impact of Ethnobotany in traditional medicine,
New development in herbals,
Bio-prospecting tools for drug discovery,
Role of Ethnopharmacology in drug evaluation,
Reverse Pharmacology.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
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SMU MBA SEM 4 MARKETING SPRING 2016
ASSIGNMENTS
MK0015-Services Marketing and Customer Relationship Management
1 Discuss the issues that need to be addressed by a firm before it sets out targeting goals.
Targeting goals 10
2 List & classify the 7P’s of marketing.
7P’s of marketing 10
3 Describe the Howard Sheth model of customer Behaviour.
Howard Sheth model
4 What are the uses of IT in the Education& Banking sector?
Uses of IT in the Educationsector
Uses of IT in the Banking sector
5 Describe the nature of service marketing.
nature of service marketing
6 Write short notes on:
a) e-CRM
b) Customer Life Cycle
MK0016- Advertising Management and Sales Promotion
1 List some of the factors that affectadvertising in India.
Explanation of the concepts 10 10
2 Write a short notes on:
A. Media Planners
B. Media Buyers
3 Describe the AIDA model of consumer response hierarchy.
Explanation of the concepts 10 10
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4 What is “above the line” and “below the line” activities with respect to marketing
communications? Explain the concept in detail.
Define media 2
Explanation of the concepts 8 10
5 What are the various media that may be used for direct marketing? What are their pros and cons?
Explanation of concepts 5
Pros and Cons 5 10
6 Describe the Consumer ProtectionAct and its strengths and weaknesses.
Explanation of the concepts 5
Strengths and Weakness 5
MK0017- E-MARKETING
1 Explain the collaborativeClick-and-Brick model.
collaborativeClick-and-Brick model 10
2 Explain the factors that influence e-consumer’s buying behavior.
Factors that influence e-consumer’s buying behavior
3 Explain the advertising media commonly used by businesses to implement their emarketing
plans.
Advertising media 10
4 What is affiliate marketing?
Affiliate marketing 10 10
5 Briefly explain copyright& trademark.
Copyright
trademark
6 Write short notes on:
a) Blogs
b) Classified advertising
MK0018– International Marketing
1 Differentiate between GATT and WTO
GATT
WTO
2 Write short notes on the following:
A. International franchising
B. International contractmanufacturing
3 What are the stages in which international markets are screened and analysed?
4 Stages 2.5*4 10
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4 What is counter-trade? Describe the various types of counter-trade.
Explanation of the concepts
Types
5 Discuss the role of sales promotion and personal selling in international marketing.
Sales promotion
Personal Selling
6 Write short notes on the following:
a. Bill of Exchange
b. Packing list
c. Air way bill
d. Certificate of origin
e. Consular invoice
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