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WWW.SMUSOLVEDASSIGNMENTS.COM GET SOLVED ASSIGNMENTS AT Rs.125 per subject or Rs.700 per semester VISIT WWW.SMUSOLVEDASSIGNMENTS.COM Or Mail us at solvemyassignments@gmail.com SMU MBA SEM 4 MARKETING FALL 2014 ASSIGNMENTS MK0015-Services Marketing and Customer Relationship Management 1 “Positioning a service in the marketplace is much like positioning a product”. Explain Service positioning and its purpose with the help of an example. Explanation of service positioning Explanation of purposes Example 2 Elaborate GAP analysis in detail. Explanation of GAP Model. 3 “Interaction plays a lead role in building customer relationships”. Explain CIM in this context. Explanation of CIM Explanation of Methods 4 What are the various types of conflicts in marketing services? Explanation of types 5 Elaborate the important steps that service providers should bear in mind while implementing one to one marketing. Explanation 6 Write short notes on: a) E-CRM b) Customer Retention a) Meaning, opportunities and benefits b) Meaning and Strategies MK0016- Advertising Management and Sales Promotion 1 Discuss the DAGMAR approach in setting objectives and measuring effectiveness of advertising. Meaning of DAGMAR approach Explanation of DAGMAR approach EMAIL US AT- solvemyassignments@gmail.com
WWW.SMUSOLVEDASSIGNMENTS.COM 2 What is Gestalt psychology? Explain with examples how it resembles the way a person fits in the advertising message with his/her existing knowledge. Discussion about Gestalt psychology Explanation 3 Advertising is a paid form of communication. It has gained its significance since it attempts to build a positive attitude towards a product. Explain the characteristics and objectives of advertising. Definition of advertising Characteristics Objectives 4 What is “above the line” and “below the line” activities with respect to marketing communications? Explain the concept in detail. Define media Explanation of the concepts 5 Describe the AIDA model of consumer response hierarchy with the help of diagram. Explanation of AIDA model Diagram 6 Describe some of the strategies for effective marketing and advertising in rural market. Discuss the nature of rural market Strategies MK0017- E-MARKETING 1 What is e-mall? Explain the various types of online stores in an e-mall. Definition of e-mall Various types of online stores 2 An electronic marketplace (e-marketplace) refers to a website created for common interest. It integrates the online and physical component of a company. Discuss the five kinds of partners in an e-marketplace. Explanation of e-marketplace Five kinds of partners in an e-marketplace 3 Discuss the major legal and ethical issues in e-marketing. A. Legal issues B. Ethical issues 4 Explain the factors that influence e-consumer’s buying behaviour. Definition of e-marketing Factors influencing 5 Functions of E-marketing are represented by 2P+2C+3S formula (Personalisation, privacy ,customer service, community, site, security, and sales promotion). These functions form the EMAIL US AT- solvemyassignments@gmail.com
WWW.SMUSOLVEDASSIGNMENTS.COM framework of an e-marketing strategy. Discuss this formula with a diagrammatic representation. Explanation of 2P+2C+3S formula in detail Diagram 6 Discuss the selling methods and sales promotion of E-marketing. Explanation of Selling methods Explanation of sales promotion of e-marketing MK0018– International Marketing 1 Discuss the different management orientations of a company. How does it affect international marketing? Management orientations Effect on international marketing 2 Discuss how culture plays an important role in international marketing. Give some examples of advertisements which failed due to lack of cultural understanding. Importance of culture in international marketing Examples 3 Explain different types of cost based pricing. Types of cost based pricing Explanation 4 Tobacco companies are targeting China as Chinese are heavy smokers. Which segmentation is this and what are the other international market segmentations? Tobacco companies in china segmentation Other segmentation 5 Write short notes on: a) e Marketing b) Spot and forward rates a) meaning and benefits of e Marketing b) Meaning and role of spot and forward rates 6 Discuss the role and activities of World Bank. Role and activities of World Bank EMAIL US AT- solvemyassignments@gmail.com

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SMU mba sem 4 marketing fall 2014 assignments

  • 1. WWW.SMUSOLVEDASSIGNMENTS.COM GET SOLVED ASSIGNMENTS AT Rs.125 per subject or Rs.700 per semester VISIT WWW.SMUSOLVEDASSIGNMENTS.COM Or Mail us at solvemyassignments@gmail.com SMU MBA SEM 4 MARKETING FALL 2014 ASSIGNMENTS MK0015-Services Marketing and Customer Relationship Management 1 “Positioning a service in the marketplace is much like positioning a product”. Explain Service positioning and its purpose with the help of an example. Explanation of service positioning Explanation of purposes Example 2 Elaborate GAP analysis in detail. Explanation of GAP Model. 3 “Interaction plays a lead role in building customer relationships”. Explain CIM in this context. Explanation of CIM Explanation of Methods 4 What are the various types of conflicts in marketing services? Explanation of types 5 Elaborate the important steps that service providers should bear in mind while implementing one to one marketing. Explanation 6 Write short notes on: a) E-CRM b) Customer Retention a) Meaning, opportunities and benefits b) Meaning and Strategies MK0016- Advertising Management and Sales Promotion 1 Discuss the DAGMAR approach in setting objectives and measuring effectiveness of advertising. Meaning of DAGMAR approach Explanation of DAGMAR approach EMAIL US AT- solvemyassignments@gmail.com
  • 2. WWW.SMUSOLVEDASSIGNMENTS.COM 2 What is Gestalt psychology? Explain with examples how it resembles the way a person fits in the advertising message with his/her existing knowledge. Discussion about Gestalt psychology Explanation 3 Advertising is a paid form of communication. It has gained its significance since it attempts to build a positive attitude towards a product. Explain the characteristics and objectives of advertising. Definition of advertising Characteristics Objectives 4 What is “above the line” and “below the line” activities with respect to marketing communications? Explain the concept in detail. Define media Explanation of the concepts 5 Describe the AIDA model of consumer response hierarchy with the help of diagram. Explanation of AIDA model Diagram 6 Describe some of the strategies for effective marketing and advertising in rural market. Discuss the nature of rural market Strategies MK0017- E-MARKETING 1 What is e-mall? Explain the various types of online stores in an e-mall. Definition of e-mall Various types of online stores 2 An electronic marketplace (e-marketplace) refers to a website created for common interest. It integrates the online and physical component of a company. Discuss the five kinds of partners in an e-marketplace. Explanation of e-marketplace Five kinds of partners in an e-marketplace 3 Discuss the major legal and ethical issues in e-marketing. A. Legal issues B. Ethical issues 4 Explain the factors that influence e-consumer’s buying behaviour. Definition of e-marketing Factors influencing 5 Functions of E-marketing are represented by 2P+2C+3S formula (Personalisation, privacy ,customer service, community, site, security, and sales promotion). These functions form the EMAIL US AT- solvemyassignments@gmail.com
  • 3. WWW.SMUSOLVEDASSIGNMENTS.COM framework of an e-marketing strategy. Discuss this formula with a diagrammatic representation. Explanation of 2P+2C+3S formula in detail Diagram 6 Discuss the selling methods and sales promotion of E-marketing. Explanation of Selling methods Explanation of sales promotion of e-marketing MK0018– International Marketing 1 Discuss the different management orientations of a company. How does it affect international marketing? Management orientations Effect on international marketing 2 Discuss how culture plays an important role in international marketing. Give some examples of advertisements which failed due to lack of cultural understanding. Importance of culture in international marketing Examples 3 Explain different types of cost based pricing. Types of cost based pricing Explanation 4 Tobacco companies are targeting China as Chinese are heavy smokers. Which segmentation is this and what are the other international market segmentations? Tobacco companies in china segmentation Other segmentation 5 Write short notes on: a) e Marketing b) Spot and forward rates a) meaning and benefits of e Marketing b) Meaning and role of spot and forward rates 6 Discuss the role and activities of World Bank. Role and activities of World Bank EMAIL US AT- solvemyassignments@gmail.com