1. Texting is Not Dead
(but the guy above may be)

2. Page 2

3. The Next 22 and ½ Minutes...
How texting (or SMS) works
Huge audience, huge opportunity
SMS and other technologies
Yeah, but…
Case studies & examples
Where to start
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4. Huge Audience, Huge Opportunity.

5. Our Love Affair with Text Messaging
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6. Pew Research Center (Sep 2011)
3 out of 4 Americans send and
receive text messages
1 in 3 prefer texting over talking
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7. Active Mobile Phones in the US
99% - SMS Capable
40% - Smartphones
6% - Scanned a QR Code
(comScore, June 2011)
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8. SMS and Smartphones
Page 8

9. SMS and Smartphones
Page 9

10. SMS and Other Technologies
How they compare and work together.

11. SMS & Smartphone Apps
&
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12. SMS & Mobile Websites/Video
&
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13. SMS & QR Codes
&
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14. SMS & Email
&
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15. SMS & Social
&
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16. Yeah, but…

17. Yeah, but…
Is this just for targeting
“young” people?
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18. Yeah, but…
It’s only 160 characters.
What can we really say?
Page 18

19. Yeah, but…
Who really wants to get
marketing text messages?
Page 19

20. Yeah, but…
Won’t SMS just become
filled with spam?
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21. Case Studies & Examples

22. At Events: AMA, Pittsburgh Chapter
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23. On the Radio: LASIK Surgery
“Text LASIK to 12345 for your
chance to win free LASIK surgery”
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24. On TV: Chicago’s Shedd Aquarium
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25. On TV: Chicago’s Shedd Aquarium
SMS vs. Web Entries
16%
16% SMS (FOX)
URL (NBC)
URL (ABC)
52% URL (CBS)
16%
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26. SMS and Traditional Media
Easiest call-to-action
Measures the media
Builds database from media
Cost-effective
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27. More Ideas
Capture data – email, zip code, etc.
Voting & surveys
Text-to-screen
Text in questions
Custom applications & alerts
Page 27

28. Where to Start?

29. On Location
Page 29

30. Measure & Enhance Traditional Media
Page 30

31. Capitalize on Missed Opportunities
Page 31

32. Do This -
Page 32

33. At Your Events
For your chance to win a $50
Amazon.com or iTunes gift card…
Page 33

34. At Your Events
…text the word FRESH
followed by your email address
to 77007
TO: 77007
MESSAGE:
Fresh email@company.com
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35. At Your Events
…text the word FRESH
followed by your email address
to 77007
More Questions?
Justin@jainteractive.com
@JustinPGH
412.334.6835
JA.TXT SMS Marketing Platform
www.jatxt.com
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