Social networks and digital devices are being used to engage government, businesses and civil society, as well as friends and family. People are using mobile, interactive tools to determine who to trust, here to go and what to buy. At the same time, businesses are undertaking their own digital transformations, rethinking what customers value most and creating operating models that take advantage of what’s newly possible for competitive differentiation. The challenge for business is how fast and how far to go down the road to the eBusiness evolution.
Technological Advancements in E-Commerce and Customer Relationship ManagementDr. Amarjeet Singh
In the recent past, for any business to be successful it is essential to acquire, serve and retain customers. The number of users of commercial purposes has led to increased demand for E-Commerce in the global market. There has been a remarkable progress in E-Commerce due to globalization and technological advancements which led to sustainable quantum of business at affordable price. Technologies used in E-Commerce includes: Augmented Reality: The Future of E-Commerce Stores, Artificial Intelligence: Improving E-Commerce services and Optimizing Customer Experience, Voice Search, Chatbot, Blockchain Technology: A Faster, Safer and More Transparent used as E-Commerce Payment System, Security and Supply chain management. This paper focuses on the evolution of E-Commerce, development of CRM initiatives, leading E-Commerce companies, technological advancement in E-Commerce: E-Commerce platforms and service providers; software and tools used in E-Commerce and recent trends in E-Commerce and CRM in streamlining the CRM process thereby minimizing the cost of CRM.
Social networks and digital devices are being used to engage government, businesses and civil society, as well as friends and family. People are using mobile, interactive tools to determine who to trust, here to go and what to buy. At the same time, businesses are undertaking their own digital transformations, rethinking what customers value most and creating operating models that take advantage of what’s newly possible for competitive differentiation. The challenge for business is how fast and how far to go down the road to the eBusiness evolution.
Technological Advancements in E-Commerce and Customer Relationship ManagementDr. Amarjeet Singh
In the recent past, for any business to be successful it is essential to acquire, serve and retain customers. The number of users of commercial purposes has led to increased demand for E-Commerce in the global market. There has been a remarkable progress in E-Commerce due to globalization and technological advancements which led to sustainable quantum of business at affordable price. Technologies used in E-Commerce includes: Augmented Reality: The Future of E-Commerce Stores, Artificial Intelligence: Improving E-Commerce services and Optimizing Customer Experience, Voice Search, Chatbot, Blockchain Technology: A Faster, Safer and More Transparent used as E-Commerce Payment System, Security and Supply chain management. This paper focuses on the evolution of E-Commerce, development of CRM initiatives, leading E-Commerce companies, technological advancement in E-Commerce: E-Commerce platforms and service providers; software and tools used in E-Commerce and recent trends in E-Commerce and CRM in streamlining the CRM process thereby minimizing the cost of CRM.
Presentation by Monique Singh illustrating and delving into the transitions AOL had to take in order to stay relevant in the Internet universe as new technologies and the economy changed.
Frontier(less) Retail—an Innovation Group report created in partnership with WWD, the leading fashion, beauty and retail authority—reveals a retail landscape that has become borderless, blurred and amorphous.
Consumer expectations are becoming limitless—whether it’s instant delivery, intuitive commerce or compelling store experiences. Interfaces for retail are moving beyond the smartphone into our home environments, and the digital and physical worlds are blurring in new ways.
This is a foundational lecture that I developed for use in the "Internet Business Strategy" course that I created & taught while teaching as an adjunct professor in the MBA program at University of Miami School of Business.
Presentation by Monique Singh illustrating and delving into the transitions AOL had to take in order to stay relevant in the Internet universe as new technologies and the economy changed.
Frontier(less) Retail—an Innovation Group report created in partnership with WWD, the leading fashion, beauty and retail authority—reveals a retail landscape that has become borderless, blurred and amorphous.
Consumer expectations are becoming limitless—whether it’s instant delivery, intuitive commerce or compelling store experiences. Interfaces for retail are moving beyond the smartphone into our home environments, and the digital and physical worlds are blurring in new ways.
This is a foundational lecture that I developed for use in the "Internet Business Strategy" course that I created & taught while teaching as an adjunct professor in the MBA program at University of Miami School of Business.
Consumer reactions toward clicks and bricksinvestigating bu.docxmaxinesmith73660
Consumer reactions toward clicks and bricks:
investigating buying behaviour on-line and at
stores
GLENN J. BROWNE, JOHN R. DURRETT and JAMES C. WETHERBE
Area of ISQS, Rawls College of Business Administration, Texas Tech University, Lubbock, TX 79409-2101,
USA; e-mail: [email protected]
Abstract. The development of the world wide web created a
new sales channel for retailers, and many thousands of
companies have attempted to take advantage of this new
method for reaching customers. Analysis of the 2000 stock
market collapse suggests that business models relying on both
internet (‘clicks’) and physical (‘bricks’) presences may be the
most successful. Internet business problems include the need to
structure internal and external business processes to serve
customers appropriately, the need to provide adequate
technological and physical infrastructures, and the need to
understand customer consumption processes in ‘virtual’ and
physical environments. The purpose of this research is to
provide insight into these problems by investigating consumer
beliefs and preferences about shopping on-line and in physical
stores. We developed a research model and then performed an
empirical investigation using two studies. Results and implica-
tions of the findings for business strategy are discussed.
1. Introduction
Technological advances in the 1990s enabled entirely
new ways of conducting business in the US and
throughout the world. Of particular importance was
the World Wide Web, an enhancement of the internet
that allowed consumers and businesses to communicate
in ways that were previously unavailable and perhaps
even unthinkable. From the mid-1990s to early 2000,
the focus of businesses was primarily on the opportu-
nities provided by the new internet capabilities.
Following the ‘dot-com’ crash in early 2000, however,
businesses began to recognize the problems associated
with doing business on the internet. From this point
onward, much of investors’ and the media’s focus
shifted to companies with both internet and ‘brick and
mortar’ presences.
Numerous researchers have investigated on-line buy-
ing behaviour over the past several years (e.g.,
Jarvenpaa and Todd 1997, Lohse et al. 1997, Bellman
et al. 1999, Lohse and Spiller 1999, Swaminathan et al.
1999, Bhatnagar et al. 2000, Chau et al. 2000, Palmer et
al. 2000, Ratchford et al. 2001). However, little research
has addressed relationships between on-line purchasing
(‘clicks’) and purchases made at physical stores
(‘bricks’). The purpose of this paper is to report the
results of two exploratory studies designed to assess
consumers’ reactions to shopping at clicks and bricks.
We first review background relevant to the two
shopping channels and the challenges faced by compa-
nies operating in the on-line environment. We next
develop a research model and research questions to
guide our investigations. We then report the results of a
large survey aimed at uncovering several of the relation-
ships specifie.
Week 4 Learning ResourcesThis page contains the Learning Resou.docxcockekeshia
Week 4 Learning Resources
This page contains the Learning Resources for this week. Be sure to scroll down the page to see all of this week's assigned Learning Resources.
Required Resources
Readings
· Haag, S., & Cummings, M. (2013). Management information systems for the information age (9th ed.). New York, NY: McGraw-Hill Irwin.
. Chapter 5, “Electronic Commerce: Strategies for the New Economy” (pp. 126–156)
Enter your MyWalden user name: ([email protected]) and password (3#icldyoB1) at the prompt.
· Document:Week 4 Assignment Template (Word document)
· Document:Week 4 Discussion Template (Word document)
Management Information Systems for The Information Age
Haag, S., & Cummings, M. (2013). Management information systems for the information age.
New York: McGraw-Hill.
MANAGEMENT INFORMATION
- - - - -
l S~STEMS FOR THE IN_FORMATION AGE
> > Ninth Edition Stephen HAAG I Maeve CUMMINGS 1
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136
Define and describe the nine major· e-commerce business models .
. Identify the differences and similarities among customers and their perceived value of products
and services in the 828 and B2C e-commerce business models.
Compare and contrast the development of a marketing mix for customers in the 828 and B2C
e-commerce business models.
Summarize the various ways of moving money in the world of e-commerce and related issues.
Discuss some major trends that are impacting both the e-commerce business world and society in
general.
Global Perspective
Can You Name The Top 20 Web Sites?
• Exploring Google Earth
Industry Perspective • Learning about investing
The World of Facebook Now Includes a • Gathering competitive intelligence
Full Economy
• Researching storefront software
Industry Perspective • Finding hosting services
Google Ups the Ante in the Mobile • Gold, silver, interest rates, and money
Payments Market
• Free and rentable storage space
Industry Perspective • Small Business Administration
Crowds Create "Value" through • Global statistics and resources
Funding
XLM/B The World Wide Web and the Internet
Extended Learning Module B is a fast-paced tour of the Web and the Internet. The first focus is
on learning just enough about the Web to be an effective surfer. Then, explore the technology
infrastructure behind the Web that makes it all possible. Finally, conclude with an overview of
the options for connecting to the Web and the emerging life of Web 2.0.
XLM/E Network Basics
Extended Learning Module E provides an introduction to the vast, exciting, and dynamic field
of information technology networks. The module includes discussions of what is needed to set
up a small network at home, the components used to build large business networks, Internet
connection possibilities, types of communications media, and network security.
ectronic Commerce
ategies for the New Economy
TRAGEOUS INDUSTRY
NSFORMATION: ADVERTISING
OLLARS GO WH.
How Does Mobile Marketing Not Make the Same Mistakes the Internet DidGreg Stuart
This is a presentation done at DMEXCO in Cologne Germany on Sept 20, 2011. Focus is on understanding where Internet marketing and advertising missed the mark and what Mobile needs to think about on it's way to building a superior marketing and media channel.
The Digital TransformationNew information technologies,s.docxmehek4
The Digital Transformation
New information technologies,
such as broadband networks,
mobile communications and the
Internet, have well-known, but
often unrealized, potential
to transform businesses and
industries. The key to success is
knowing how and when to apply
the technologies. Companies
should look at 10 specific
drivers to help determine their
best strategy.
Angela Andal-Ancion,
Phillip A. Cartwright
and George S. Yip
uring tbe 1990s, companies bad vast amounts of funding for new
D information technologies, or NIT' Tbey invested millions of dol-lars on Web sites, sophisticated software packages, teleconferenc-
ing equipment, broadband networks, mobile communications
and other digital technologies. Such investments helped them to keep abreast
of competitors tbat were making similar expenditures. Today, many compa-
nies are strapped for resources, and they need to be extremely selective about
the technologies they fund, deploying NIT in ways tbat are tbe most relevant
to their businesses and strategic objectives, including their sales and market-
ing efforts.
What kinds of companies and products can benellt most from the use of
NIT? Books and airline tickets sell readily over the Internet wbereas automo-
biles and higb fashion clothing do not. Furtbennore, what types of business
transformations do sucb investments enable? A company might, for example,
use NIT to cut away layers of middlemen, such as distributors, that separate it
from its customers (called classic disintermediation). Or, instead of getting rid
of middlemen, it might choose to embrace them {remediation). Or it might
build strategic alliances and partnerships with new and existing players in a
tangle of complex relationships (network-based mediation). (See"Tbree Medi-
ation Strategies," p. 37.)
All three mediation strategies depend on various factors, such as a prod-
uct's customizability and information content. By fully understanding those
drivers of NIT, companies can begin to predict tbe potential transformations
of tbeir industries, especially in terms of how products are marketed and sold.
To tbat end, we have developed a systematic framework tbat identifies wbich
drivers are important for tbe different approaches of classic disintermediation,
remediation and network-based mediation. Using this tool, companies can
determine both the optimum ways to transform tbeir businesses and the NIT
investments required to accomplisb sucb changes.
The Drivers of NIT
From a study of large corporations in Nortb America and Europe, we have
identified tbe different drivers that determine the competitive advantages of
deploying NIT. (See "About the Research.") Each of the drivers is very specific
to bow NIT can be applied in a particular industry. Tbat Is, they are not gen-
Angela Andal-Ancion is a ajnsultant with ascension in London; Phillip A. Cartwright
is a principal with BearingPoint in Paris; and George S, Yip is professor ot strategic and
international mana ...
Lecture 1 ECommerce an Introduction for Master classes UOSHabib Ullah Qamar
Lecture 1 for Introduction to eCommerce for student of MCOM form University of Sargodha. this covers, definition ,history and growth, unique features and revenue model.
LAS CLAVES DEL ÉXITO EN LA GENERACIÓN DE UN CANAL DE VENTAS POR INTERNET, SOL...Marcos Pueyrredon
Material de apoyo utilizado por el experto internacional Enio Harbin, WebSphere Commerce Manager para Latinoamérica de IBM en el panel "LAS CLAVES DEL ÉXITO EN LA GENERACIÓN DE UN CANAL DE VENTAS POR INTERNET, SOLUCIONES PARA ACELERAR LA OFERTA EN LOS NEGOCIOS ONLINE" que que se llevo a durante el III Congreso Latinoamericano de Comercio Electronico Ecommerce LATAM 2009 (www.ecommercelatam.org) realizado el 2 de diciembre del 2009 en Hotel W de la ciudad de Santiago, Chile. Si usted esta interesado en acceder a mas informacion, material y videos del panel y el resto del Congreso ingrese en http://www.comunidadebusiness.com/group/ecommercelatam2008
4. “ In 5 years, there won’t be ‘ Internet Companies’. We’ll ALL be Internet companies. Or we will die.” Andrew Grove, Ph.D. Chairman & former CEO Intel Corporation Remarks made in May 1999
10. The Web also is a powerful communication platform
11. So, Who Invented the Internet? AL GORE Candidate for U.S. President
12.
13. Conducting business online . This includes, for example, buying and selling products with digital cash via Electronic Data Interchange (EDI) . The conduct of commerce in goods and services, with the assistance of telecommunications and telecommunications-based tools. Electronic Commerce or
14. Source: Greenfield Online/USAToday Among Internet users who bought books online in the past year, most said the reason they bought books online is because the books cost less.
15. Of the 42% of households with a personal computer, 74% have a modem. Chances are, though, that the modem is a mystery to the computer user. Bandwidth is exploding in U.S & Canada... Source: Gartner Group
16. 150,000,000,000 tons 0 lbs., 0 ounces Total weight of all e-mail sent, all-time Total weight of all mail handled by the U.S. Postal Service in 1998, estimated
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29. Let’s Try to Learn Some Lessons from Similar Industries
38. Analysis of Timeshare Web Sites: An early look at my forthcoming VIR article Sites with photographs 100% (15 of 15) Sites with a consumer focus 87% Sites with e-mail customer support 87% Sites with buttons for employment 60% Sites with special promotions 47% Sites offering visitors transactions 40% Sites with contests or offers 33% Sites with an easy-to-find toll-free # 33% Sites with members-only area 33% Sites with 2 or more photos each/resort 27% Sites offereing privacy statement 27% Sites offering a free e-mail newsletter 13% Based on a survey of 16 resort developers with annual sales greater than US$20 million. NOTE: 1 of 16 did not have a Web site