The document outlines strategies for local businesses to leverage online and mobile search for better visibility and customer engagement, highlighting the need for a robust web presence amidst changing advertising landscapes. It emphasizes the importance of local search, mobile usage, and consumer reviews in driving traffic and increasing credibility. Additionally, it offers insights into how businesses can adapt to economic challenges by enhancing their marketing efforts.

1. THE LAST FRONTIER LOCAL and MOBILE SEARCHTake advantage with… How to take advantage of search engines for your local business..

2. Who we are and why you should care.An innovative, cutting-edge company whose principals have over 30 years experience in internet marketing, website creation and digital design.We have seen it, done it and worn out the T-shirt!

3. Today’s business owners are faced with an enormous problemWhy?Search results are dominated by large corporations and major chainsLack of knowledge to develop a web campaignBelief they can’t compete on an economical basisInability to make transition from traditional advertising medium

4. Before the Internet:Staying connected meant advertising with:Phone DirectoriesNewspaperTV Direct MailTelemarketingPrint AdsWord of Mouth

5. Times are rapidly changingTraditional advertising mediums are loosing their effectivenessPhone DirectoryNewspapersTVTelemarketingDirect MailPrint AdsE-MailWhere is yours?Declining RapidlyDVR/TiVoDo Not Call List1%-2% YieldRising CostsSpam Software5

6. The statistics are astonishing 1 Trillion — Number of web pages in the world1 50 — Percentage of small business without a website 78 — Percentage of households with two or more computers2 82 — Percentage of local searches that result in offline action3 0 — Without a web presence, you have 0% chance in connecting with local consumers performing online searches 61 Google July 25,20082 2007 Market Report by Jupiter 3 Study by Comscore Networks (Click Z August 2nd, 2007)

7. Having a website isn’t enoughHow do people find it?How do you drive trafficto a website?Are you satisfied with your current web presence? 7Search optimisation companies are far too expensive for most local businesses!

8. Consumers are Talking about and Reviewing YOU!

9. Local Search – A New Opportunity91% of all Internet users use a search engine to find information.Over 50% of all purchases are preceded by an Internet search30 percent of all search queries contain a geolocation i.e. a town, city or postcode.There are 2.6 billion local searches a monthWhat does this have to do with you?You don’t need a website! (Although having one helps)

10. UK Internet Usage

11. Why Mobile?There are 5 billion plus mobile phone users worldwide vs. only 1.8 billion Internet users (almost 3x in market size.) In 2008, there were 76 million mobile phone users in the UK.

12. Of these worldwide users, 51 Million use smart phones.

13. There is a fundamental shift in how people are communicating.

14. Text open up rates are 95%Not to mention…73% of new mobile phone buyers report that text messaging is the most important feature on their phoneThe typical mobile phone user now sends more text messages than mobile phone callsGen Y and Z consider e-mail passe’. In fact, some universities have stopped distributing e-mail accounts.You can buy mobile traffic for pennies!

18. 16 Geo-targeted campaign placement on major search engines

19. You Have to Stand Out from the Competition

20. 18Provide access to potential customers through Google and Yahoo maps

21. Provide access to potential customers through Review Sites

22. Our ServicesSet up local listingsMake sure all elements are there to get top placement.Create Mobile-friendly websitesHelp with mcommerceMobiliseyour businessSet up Text MessagingIncrease your mobile visibility Tap into new media marketing systemsThe proverbial much, much more…….

23. Review Process

24. Simple!Sample Process 1) REVIEW CARDS GIVEN TO CLIENTS - Print Review cards to give to your clients so that they can submit honest reviews on your product, service or performance. These stamped postcards are mailed directly to the Local Search Dominator headquarters for publication. 2) REVIEW CARDS PUBLISHED ON WEB - Review cards are scanned and also entered electronically on the web. These reviews are distributed through a variety of review sites (such as Google Local) so other consumers can find you when they are looking for a service provider. 3) REVIEW CARDS MAXIMIZE YOUR VISIBILITY - Reviews published on on-line review sites maximize your company's visibility, credibility and SEO results. The more reviews you have, the better your results.