If someone directly told you, “I think you are here because you’re privileged,” how would it make you feel? What about, “I think you should be doing more to help the environment?” When people are exposed to such assertions, the initial reactions aren’t always pleasant. The same experience happens with stories. Anyone can have an important story with an urgent point to get across to readers and listeners, but if it’s perceived as too direct or accusatory, people may get uncomfortable or angry. We’re all communicators and advocates, but the way in which we choose to advocate will affect the intended impact of our message. It may be natural to communicate direct statements of cause and effect, but with the strength of a question, we can learn to invite others into a conversation. Deep down, do we genuinely do enough question asking? Think about all of the first dates you’ve ever had. Chances are, the dates that were actually enjoyable consisted of a mutual flow of questions and answers, whereas the dates that went south may have involved one person doing most of the talking. It turns out that two simple questions in a conversation or story can have profound impact, and the very act of asking a question can elicit behaviour change. For example, in a survey of voters, 25% of people voted because they were asked if they were going to participate in the upcoming election. When you plant the seed of an idea, it can have a ripple effect on behaviour. With a culture of speed and instant messaging, it has become easy for communication professionals to develop talking points, but not questions. Yet, by validating the importance of another person through a question, we can begin to tear down the walls of telling habitual, inconsequential stories.