From PodCamp Boston 5, this was the presentation used to spur discussion on how to measure social media analytics.

1. Measuring Social Media Wayne KurtzmanTwitter: @WayneNHWayne@BeyondThe.BizBlog: www.BeyondThe.Bizandwww.MediaBullseye.com (c) 2009-2010 Wayne Kurtzman, BeyondThe.Biz LLC, 3rd party Trademarks retained by original owner.

2. Speaking About Social Media (c) 2009-2010 Wayne Kurtzman, BeyondThe.Biz LLC, 3rd party Trademarks retained by original owner.

3. Speaking About Social Media (c) 2009-2010 Wayne Kurtzman, BeyondThe.Biz LLC, 3rd party Trademarks retained by original owner.

5. Radio – 38 years

6. Television – 13 years

7. iPod – 3 years

8. Facebook – 2 years(c) 2009-2010 Wayne Kurtzman, BeyondThe.Biz LLC, 3rd party Trademarks retained by original owner.

9. “Social Media Is a Fad!” (c) 2009-2010 Wayne Kurtzman, BeyondThe.Biz LLC, 3rd party Trademarks retained by original owner.

10. “It’s a fundamental shift in how we communicate” -Marta Kagan (c) 2009-2010 Wayne Kurtzman, BeyondThe.Biz LLC, 3rd party Trademarks retained by original owner.

11. There Must Be a fundamental shift in how we Measure” -Wayne Kurtzman “The Internet is Not (Just) A Medium…- Jeff Jarvis (c) 2009-2010 Wayne Kurtzman, BeyondThe.Biz LLC, 3rd party Trademarks retained by original owner.

12. The Internet Is A Place To meet, learn, act, react andtransact.” Reachable by computer or mobile internet (c) 2009-2010 Wayne Kurtzman, BeyondThe.Biz LLC, 3rd party Trademarks retained by original owner.

13. You Can’t Measure Meeting In A The Same Way We Measured

14. (c) 2009-2010 Wayne Kurtzman, BeyondThe.Biz LLC, 3rd party Trademarks retained by original owner.

16. But You Work For… http://icanhascheezburger.com

17. Or . . . http://icanhascheezburger.com

18. So you just want to… http://icanhascheezburger.com

19. Numbers Speak Louder Than Words http://icanhascheezburger.com

20. (c) 2009-2010 Wayne Kurtzman, BeyondThe.Biz LLC, 3rd party Trademarks retained by original owner. How Do We Measure It? Courtesy: http://www.flickr.com/photos/striatic/2134277399/sizes/o/

21. New Analytics Model: The Individual (c) 2009-2010 Wayne Kurtzman, BeyondThe.Biz LLC, 3rd party Trademarks retained by original owner.

22. New Analytics Model: The Individual Specific Attitude, Opinions, Activities, Values Home teams, hobbies, personality types Buying history, GM, Lifetime value, AOV, number of contacts, etc. Stockholder? Potential issues, history (c) 2009-2010 Wayne Kurtzman, BeyondThe.Biz LLC, 3rd party Trademarks retained by original owner.

23. Forrester Blogs: Social Media Marketing Balanced Scorecard Risk Management: Is the organization better prepared to note and respond to attacks or problems that affect reputation? Financial: Has revenue or profit increased or costs decreased? Digital:Has the company enhanced its owned and earned digital assets? Brand:Have consumer attitudes about the brand improved? http://blogs.forrester.com/augie_ray/10-07-19-roi_social_media_marketing_more_dollars_and_cents

24. Where To Measure. But First… Define Your Goals Monitor Define Engagement Measure (c) 2009-2010 Wayne Kurtzman, BeyondThe.Biz LLC, 3rd party Trademarks retained by original owner.

25. Look At What We Have Followers Influence Measurements (Klout) Mentions Retweets Facebook, Blog, Forum and Facebook Mentions (if public) (c) 2009-2010 Wayne Kurtzman, BeyondThe.Biz LLC, 3rd party Trademarks retained by original owner.

26. What Are Your Business Goals? Marketing Share Brand Recognition Sales Knowledge Others?

27. Monitor Pick A Monitoring & Engagement Platform Radian6, ScoutLabs, Tap11… Hootsuite, Tweetgrid… Tweetgrid,Topsy, Twitterfall, VisibleTweets… Twitturly, Trendistic, Tweetmetrics, Tweeteffect… Resources Are Posted at:www.beyondthe.biz

28. For Example… Sentiment Quotable Statements Advocates Marketing Keycode Usage Followers Correlation with Key Business Metrics Sales, Support Call Length, Retention, etc.

29. The Business Case? Expenses Revenues Activities Metrics This is the participation part, folks! (c) 2009-2010 Wayne Kurtzman, BeyondThe.Biz LLC, 3rd party Trademarks retained by original owner.

30. Measuring Social Media Wayne KurtzmanTwitter: @WayneNHWayne@BeyondThe.BizBlog: www.BeyondThe.Bizandwww.MediaBullseye.com (c) 2009-2010 Wayne Kurtzman, BeyondThe.Biz LLC, 3rd party Trademarks retained by original owner.