How to induce creativity in everyday life is his passion. He focuses on building successful businesses and teams. He believes that in the era we live now moves faster than ever. That why it is important to treat design as a team sport. Here is his toolkit; Google Venture Design Sprint, which helps startups to strive results faster idea to validation. Jobs-To- Be-Done framework, used by Steve Jobs to understand customer needs. Also, Brian Eno's Creativity cards, to think outside of the box.

1. How to run
Design Sprints?
@socialdistressCan Kilicbay

2. @socialdistress
Schedule
9:30 - 9:45: Introduction
9:45 - 10:05: What is design sprints?
— Begin to design sprints:
10:05 - 10:15: Split into Groups
10:15 - 10:25: Presentation of Challenge
10:25 - 10:45: Customer Insights & JTBD
10:45 - 11:05: Crazy 8s
11:05 - 11:25: Storyboarding
11:25 - 11:50: Group Critique
11:55 - 12:10: Next Steps
12:10 - 12:20: Q&A
12:20 - 12:40: Retro

3. How many designers
are there in the room?
@socialdistress

4. Treatment:
Design is a team sport
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5. What is a Design Sprint?
@socialdistress

6. Collaboration
Prototyping
Customer insight
@socialdistress

7. Agile Design Thinking Google+ +
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8. Divergent Convergent
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9. @socialdistress
The setup

10. @socialdistress
DAY 1
Understand
DAY 2
Diverge
DAY 3
Decide
DAY 4
Prototype
DAY 5
Test & Learn

11. Core
Front-end Developers
Product Designers
Sprint Master
Support
Scrum Master
Requirement Analyst
Product Owner
Engineers
Data Scientist
Design Researcher
Expert
Compliance
Legal
Risk
Extended
Business Developers
Product Org
Marketing
Operations
Customer Service
@socialdistress

12. Running the sprint
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13. Monday
Unpack
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14. Time Activity Lead
09:00-09:15 Introduction Sprint Master
09:15-09:30 Business perspective Product Owner
09:30-09:45 Walk-through of existing functionality Product Owner
09:45-10:00 Competitor demos Product Owner
10:00-10:15 Customer insights Design Researcher
10:15-10:30 Insights from analytics Data Scientist
10:30-11:30 Stakeholder interviews Everyone
11:30-12:00 Group insights Everyone
12:00-12:30 Job stories Everyone
@socialdistress

15. When _____ , I want to _____ , so I can _____ .SITUATION MOTIVATION OUTCOME
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16. Tuesday
Sketch
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17. Time Activity Lead
09:00-09:15 Recap of yesterday Sprint Master
09:15-09:30 Crazy 8 Sprint Master
09:30-09:45 Story board Sprint Master
09:45-10:15 Presenting stories Sprint Master
10:15-11:15 Round 2 Sprint Master
11:15-11:45 Prioritization Sprint Master
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18. Crazy 8
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19. Storyboard
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20. Group Critique

21. Prioritisation

22. Customer value
Complexity
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23. Prototype
+Wednesday Thursday
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24. @socialdistress

25. Friday
Test
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26. Time Activity Lead
09:00-12:00 User tests Design Researcher
15:00-15:45 Design Critique Everyone
15:45-16:00 Retrospective Sprint Master
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27. Design Critique
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28. Ask questions, don’t judge
Be objective, not subjective
Be concrete, not vague
Ground rules
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29. Retrospective
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30. Let’s do our first sprint
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31. @socialdistress
Schedule
9:30 - 9:45: Introduction
9:45 - 10:05: What is design sprints?
— Begin to design sprints:
10:05 - 10:15: Split into Groups
10:15 - 10:25: Presentation of Challenge
10:25 - 10:45: Customer Insights & JTBD
10:45 - 11:05: Crazy 8s
11:05 - 11:25: Storyboarding
11:25 - 11:50: Group Critique
11:55 - 12:10: Next Steps
12:10 - 12:20: Q&A
12:20 - 12:40: Retro

32. @socialdistress
10:05 - 10:15
Split into Groups

33. @socialdistress
Name your company, be democratic and quick.
You have 5 min to name it.
Pro Tip: Put suggestions and vote
First Task
Company ?

34. @socialdistress
10:15 - 10:25
Presentation of Challenge

35. @socialdistress
You are working at a startup company. They have user
base that is friendly with mobile devices but not
necessarily keen on downloading apps.
The company is working on a specific problem. They see
that a segment of customers are looking for a company
that can fulfil a way of empowering them and making
them focused to their work and tasks for the week.
Company
Background

36. @socialdistress
You are working at a startup company. They have user
base that is friendly with mobile devices but not
necessarily keen on downloading apps.
The company is working on a specific problem. They see
that a segment of customers are looking for a company
that can fulfil a way of empowering them and making
them focused to their work and tasks for the week.
Company
Background
The company experimented with apps but they see that it
is hard to integrate to customers daily workflow. They still
have customers’ digital work tools and social accounts.
Company
Product

37. @socialdistress
10:25 - 10:45
Customer Insights & JTBD*
*Jobs to be done framework

38. @socialdistress
Customers have a achiever mentality. They are busy with
multiple things during the day. Early mornings they work on
their projects with no distraction. They try to attend few
meetings and be critical. They Communicate with their
partner and friends. They don’t like to postpone today’s work
but they refuse to work overtime. Their goal is to be happy,
have fun and have good quality of life.
They wake up between 6AM - 7AM. 55% uses Apple products,
30% uses both Apple and Microsoft products.
Insights
Customers

39. @socialdistress
When , ,
I want to ,
so I can .
I wake up on Monday morning
be focused to my tasks for the week and feel powerful
work on necessary things with spending less time
Customers have a achiever mentality. They are busy with
multiple things during the day. Early mornings they work on
their projects with no distraction. They try to attend few
meetings and be critical. They Communicate with their
partner and friends. They don’t like to postpone today’s work
but they refuse to work overtime. Their goal is to be happy,
have fun and have quality of life.
They wake up between 6AM - 7AM. 55% uses Apple products,
30% uses both Apple and Microsoft products.
Insights
Customers

40. @socialdistress
10:45 - 11:05
Crazy 8s

41. @socialdistress
When , ,
I want to ,
so I can .
I wake up on Monday morning
be focused to my tasks for the week and feel powerful
work on necessary things with spending less time
Always keep the job that you are trying to solve in mind.
Tips
JTBD
Focus on producing ideas fast. Don’t write.
Just doodle and relax. There is no right or wrong.
Tips
Sketching

42. @socialdistress
11:05 - 11:25
Storyboarding

43. @socialdistress
When , ,
I want to ,
so I can .
I wake up on Monday morning
be focused to my tasks for the week and feel powerful
work on necessary things with spending less time
Always keep the job that you are trying to solve in mind.
Tips
JTBD
Tell a short story, just like a cartoon. Sketch and don't write
too much. People likes good storytellers.
Tips
Storytelling

44. @socialdistress
11:25 - 11:40
Group Critique

45. @socialdistress
Use the sticky dot to pin point a part of the idea you like.
Put it on top of the cell. Don’t vote to yourself 😁
Tips
Critique
Explain your idea well and quick. Don't go to the details.
Emphasise the highlights of each cell. You have 1 minute.
Tips
Explain

46. @socialdistress
11:40 - 12:00
Next Steps

47. @socialdistress
Product Owner & Designer discuss ideas on value vs effort. We
pick our risky assumptions to validate during this session
Prioritisation
Selected ideas get prototyped to be shown to the customers.
Design Critique is done on standup to give feedback to
product designers. Goal is to emphasise if they are on the
right track while they are prototyping.
Prototyping
Prototype is tested out in wild with real customers. We check
the assumptions are validated or not. If success, then 💪🤑🎉User Test

48. @socialdistress
12:10 - 12:20
Questions & Answers

49. @socialdistress
12:20 - 12:40
Retro

50. How to run
Design Sprints?
@socialdistressCan Kilicbay