Danny Setiawan describes the stages startups go through and tools to validate hypotheses to get to product/market fit. The stages are problem/solution fit, then product/market fit, then growth. Tools include creating proto-personas, problem framing stories, user journey mapping, storyboarding, surveys, user interviews, and usability testing. Danny offers coaching, workshops, training, and support to help companies test hypotheses and get user feedback to progress through the stages.
Shared learnings and practical tips on how to make UX work with Agile software development based on what The Economist UX mobile team has done in the past year.
insights and practical steps to improve UX contribution in Agile environment based on my experience of implementing User-Centered Design for The Economist mobile team.
Can a well-established company that has been around for over a hundred years be lean? Danny Setiawan, Lead UX for mobile at The Economist discusses how we apply the lean methodology to our product development process.
What does Agile/Lean look like at The EconomistDanny Setiawan
A case study of how The Economist product team applied agile/lean methodology to develop one of their key products. Presented by Danny Setiawan, Senior User Experience Designer at MeetUp event in NYC on Nov 11th, 2014
Design Systems - JD Jones | UMD Monday Tech TalksJD Jones
I discuss what design systems are, how to build one, and how to overcome some common challenges. These slides are from a tech talk for the University of Maryland's Human-computer Interaction Master's program.
There’s no way around it — any design system project comes with disagreement and spirited debate. Because a design system serves not just many products, but also many stakeholders, from designers and engineers, to marketers and content strategists. Each product team and each discipline brings a unique set of goals and perspectives, and often they’re at odds. These disagreements, if left unresolved, can K.O. your design system before it even gets started. I know, because it’s happened to me. The good news is — it doesn’t need to be this hard. Through my successes and failures building design systems, I’ve uncovered some strategies you can use to keep your team moving forward in harmony. You’ll leave this talk with an understanding of the following: - How to document governance processes to help your team answer the most polarizing questions surrounding design systems, such as when to use an existing component vs create a new component. - How to involve stakeholders across your organization, without stalling your design system or falling victim to design by committee. - How to define your design system team’s roles and responsibilities, as well as how others can contribute to the system.
You'll learn:
A framework for deconstructing and validating product hypotheses
How to guide product strategy without overprescribing details
How to develop assumption backlogs
Lean UX in the Enterprise: A Government Case Studyuxpin
You'll learn:
- How to quickly identify user groups despite vague assumptions.
- How to define clear features amidst complex requirements and business objectives.
- How to establish efficient UX processes across disjointed teams.
Shared learnings and practical tips on how to make UX work with Agile software development based on what The Economist UX mobile team has done in the past year.
insights and practical steps to improve UX contribution in Agile environment based on my experience of implementing User-Centered Design for The Economist mobile team.
Can a well-established company that has been around for over a hundred years be lean? Danny Setiawan, Lead UX for mobile at The Economist discusses how we apply the lean methodology to our product development process.
What does Agile/Lean look like at The EconomistDanny Setiawan
A case study of how The Economist product team applied agile/lean methodology to develop one of their key products. Presented by Danny Setiawan, Senior User Experience Designer at MeetUp event in NYC on Nov 11th, 2014
Design Systems - JD Jones | UMD Monday Tech TalksJD Jones
I discuss what design systems are, how to build one, and how to overcome some common challenges. These slides are from a tech talk for the University of Maryland's Human-computer Interaction Master's program.
There’s no way around it — any design system project comes with disagreement and spirited debate. Because a design system serves not just many products, but also many stakeholders, from designers and engineers, to marketers and content strategists. Each product team and each discipline brings a unique set of goals and perspectives, and often they’re at odds. These disagreements, if left unresolved, can K.O. your design system before it even gets started. I know, because it’s happened to me. The good news is — it doesn’t need to be this hard. Through my successes and failures building design systems, I’ve uncovered some strategies you can use to keep your team moving forward in harmony. You’ll leave this talk with an understanding of the following: - How to document governance processes to help your team answer the most polarizing questions surrounding design systems, such as when to use an existing component vs create a new component. - How to involve stakeholders across your organization, without stalling your design system or falling victim to design by committee. - How to define your design system team’s roles and responsibilities, as well as how others can contribute to the system.
You'll learn:
A framework for deconstructing and validating product hypotheses
How to guide product strategy without overprescribing details
How to develop assumption backlogs
Lean UX in the Enterprise: A Government Case Studyuxpin
You'll learn:
- How to quickly identify user groups despite vague assumptions.
- How to define clear features amidst complex requirements and business objectives.
- How to establish efficient UX processes across disjointed teams.
Lean Apart: A Case Study in Agile UX Design for a Distributed TeamC4Media
Video and slides synchronized, mp3 and slide download available at URL http://bit.ly/1lipH8E.
Jennifer Hayes, Adam Archer present how they built a mixed team (local&remote) to learn the practice of design studios, making them an integral part of doing UI design. Filmed at qconsf.com.
Adam Archer is a technical team lead at IBM working on the JazzHub project, a cloud-hosted software development platform. He spent the early portion of his career as a web application developer on the Jazz product line. Jennifer Hayes is a UXD lead at IBM working on the JazzHub project, a cloud-hosted software development platform, as well as Rational Team Concert.
This is a high level overview of this presentation. This focus of this presentation is how to leverage lean UX in Drupal. First this is not a development / UX approach for everyone. First determine your site vision and key performance indicators. Then craft user stories and define functional specs. Build, test, iterate! Go with the flow of Drupal and find more project success.
Rethink Drupal Support. Stop the Bleeding!Anne Stefanyk
Support work can range from being a furious fire-fighting activity to a careful unraveling of someone else's code. An engagement often starts with an anxious client and an impossible timeline… just get it fixed asap. But what if this type of ad hoc approach is just throwing fuel on the fire and making things worse?
Sweet Pixel Studios Work Portfolio (01-09-15)Usman Khan
Sweet Pixel Studios is an Interactive Media Startup from North of Pakistan. We aim to develop immersive mobile experiences ranging from Mobile and Web Products to Consumer-focused Mobile Games.
Visit us at: www.sweetpixelstudios.com
Or Email us at: hello@sweetpixelstudios.com
Live the dream, work remote building a successful distributed drupal shopAnne Stefanyk
Virtual. Remote. Distributed. This style of organization is becoming wildly more in demand and popular among many industries including web shops. However, building and sustaining a strong relationship requires a unique approach and making us of variety of tools to create the right work culture . In this session we will talk about common issues that lead to burnout and attrition. But most importantly we will talk about key tactics to keep your development (and all other staff) happy, inspired, creative, productive and most importantly, part of YOUR team.
A New Toolbox: Artifact Providence 2013Kevin Sharon
Kevin and Sophie reveal Happy Cog’s design process through their experience building a responsive site from beginning to end, including: kicking off the project, the collaborative design process, and the tools they tweaked along the way. Find out what worked and what they learned. In the end, it should be clear that this is a time for experimentation and finding new approaches for new tasks.
Autonomy Without Chaos, by Google Engineering Director David SingletonRecruiting Technology
Learn how to make autonomous teams work from the guy who builds cutting edge wearables for Google with teams in both London and Mountain View.
Presented at the Hive engineering leadership summit at the Tumo Center in Yerevan Armenia. Learn more about hiring top tech talent: https://teamable.com
Claire has had a non-traditional path to her role as a product owner. Throughout this career path, she has learned that being a ‘Jack of all trades’ (or Jill!) has helped push her career forward and that being a generalist has allowed her not just to be a better PO but overall a better product leader.
In this talk, Claire will talk through:
- What UX principles she recommends for product professionals to have a strong base on,
- How has this helped her in her day-to-day role
- What product principles she would have wanted to have known about earlier in her career, and
- How being a T-shaped product owner has helped her democratise and create value in UX principles
Democratising UX: how to spread user research education and insights throughout your organisation
With demand for UX insights within organisations outstripping the capacity of UX teams to deliver research, there is a growing need for greater UX knowledge and capability across different functions within businesses. But how do you spread user research beyond the walls of your UX research team? What is the value of everyone having access to UX insights—or having the ability to run research themselves?
On 26th March, we gathered a range of speakers to share their successes, challenges and expert advice around democratising UX. Learn from a variety of different perspectives on the topic, and have the opportunity to share your own experiences with the community.
In this presentation, AutoTrader's James Barley talks about UX research for the masses.
Compresses potentially months of work into a few days by start using the Design Sprint Process. Step by step, in just 4 days, rapidly solve big challenges, create new products, or improve existing ones.
Are process and culture interdependent on each other? What do engineers do differently that non-engineers can benefit from? How can we ensure we maintain passion and creativity while working among larger teams and organizations? This session will dive into unique op-mechs and collaboration methods to foster team culture, increase engagement, improve productivity, and help create more empathy between designers and developers.
Satyam Kantamneni, former Managing Director of UX at Citrix, explains how to grow and nurture your UX team to meet business objectives. Based on 15 years experience across Citrix, Paypal, and other companies.
You'll learn:
- When to hire generalists vs. specialists.
- How to drive business outcomes from day 1.
- How to evaluate design culture as you build it.
- How to build a long-term governance framework.
Studio Design Method by Benji Haselhurst of Parisleaf: A Branding & Digital S...FPRAGNV
Benji Haselhurst helps PR & communications professionals realize they're designers too. Through the workshop, Benji shares his thoughts and what he's learned practicing the studio design method.
Creating A Culture Of Storytelling from NTEN's 2010 Nonprofit Technology Conf...Roger Burks
We know that storytelling is the most powerful way to get your organization's message out there, heard and remembered. We know that compelling stories inspire action and change. But how do you get your organization to commit to storytelling?
In this session - a continuation of last year's Better Online Storytelling panel - we'll explore successful, specific techniques to get your organization started finding and telling its best stories. From stories to emails, blogs to social media, you can create a culture of storytelling.
Lean Apart: A Case Study in Agile UX Design for a Distributed TeamC4Media
Video and slides synchronized, mp3 and slide download available at URL http://bit.ly/1lipH8E.
Jennifer Hayes, Adam Archer present how they built a mixed team (local&remote) to learn the practice of design studios, making them an integral part of doing UI design. Filmed at qconsf.com.
Adam Archer is a technical team lead at IBM working on the JazzHub project, a cloud-hosted software development platform. He spent the early portion of his career as a web application developer on the Jazz product line. Jennifer Hayes is a UXD lead at IBM working on the JazzHub project, a cloud-hosted software development platform, as well as Rational Team Concert.
This is a high level overview of this presentation. This focus of this presentation is how to leverage lean UX in Drupal. First this is not a development / UX approach for everyone. First determine your site vision and key performance indicators. Then craft user stories and define functional specs. Build, test, iterate! Go with the flow of Drupal and find more project success.
Rethink Drupal Support. Stop the Bleeding!Anne Stefanyk
Support work can range from being a furious fire-fighting activity to a careful unraveling of someone else's code. An engagement often starts with an anxious client and an impossible timeline… just get it fixed asap. But what if this type of ad hoc approach is just throwing fuel on the fire and making things worse?
Sweet Pixel Studios Work Portfolio (01-09-15)Usman Khan
Sweet Pixel Studios is an Interactive Media Startup from North of Pakistan. We aim to develop immersive mobile experiences ranging from Mobile and Web Products to Consumer-focused Mobile Games.
Visit us at: www.sweetpixelstudios.com
Or Email us at: hello@sweetpixelstudios.com
Live the dream, work remote building a successful distributed drupal shopAnne Stefanyk
Virtual. Remote. Distributed. This style of organization is becoming wildly more in demand and popular among many industries including web shops. However, building and sustaining a strong relationship requires a unique approach and making us of variety of tools to create the right work culture . In this session we will talk about common issues that lead to burnout and attrition. But most importantly we will talk about key tactics to keep your development (and all other staff) happy, inspired, creative, productive and most importantly, part of YOUR team.
A New Toolbox: Artifact Providence 2013Kevin Sharon
Kevin and Sophie reveal Happy Cog’s design process through their experience building a responsive site from beginning to end, including: kicking off the project, the collaborative design process, and the tools they tweaked along the way. Find out what worked and what they learned. In the end, it should be clear that this is a time for experimentation and finding new approaches for new tasks.
Autonomy Without Chaos, by Google Engineering Director David SingletonRecruiting Technology
Learn how to make autonomous teams work from the guy who builds cutting edge wearables for Google with teams in both London and Mountain View.
Presented at the Hive engineering leadership summit at the Tumo Center in Yerevan Armenia. Learn more about hiring top tech talent: https://teamable.com
Claire has had a non-traditional path to her role as a product owner. Throughout this career path, she has learned that being a ‘Jack of all trades’ (or Jill!) has helped push her career forward and that being a generalist has allowed her not just to be a better PO but overall a better product leader.
In this talk, Claire will talk through:
- What UX principles she recommends for product professionals to have a strong base on,
- How has this helped her in her day-to-day role
- What product principles she would have wanted to have known about earlier in her career, and
- How being a T-shaped product owner has helped her democratise and create value in UX principles
Democratising UX: how to spread user research education and insights throughout your organisation
With demand for UX insights within organisations outstripping the capacity of UX teams to deliver research, there is a growing need for greater UX knowledge and capability across different functions within businesses. But how do you spread user research beyond the walls of your UX research team? What is the value of everyone having access to UX insights—or having the ability to run research themselves?
On 26th March, we gathered a range of speakers to share their successes, challenges and expert advice around democratising UX. Learn from a variety of different perspectives on the topic, and have the opportunity to share your own experiences with the community.
In this presentation, AutoTrader's James Barley talks about UX research for the masses.
Compresses potentially months of work into a few days by start using the Design Sprint Process. Step by step, in just 4 days, rapidly solve big challenges, create new products, or improve existing ones.
Are process and culture interdependent on each other? What do engineers do differently that non-engineers can benefit from? How can we ensure we maintain passion and creativity while working among larger teams and organizations? This session will dive into unique op-mechs and collaboration methods to foster team culture, increase engagement, improve productivity, and help create more empathy between designers and developers.
Satyam Kantamneni, former Managing Director of UX at Citrix, explains how to grow and nurture your UX team to meet business objectives. Based on 15 years experience across Citrix, Paypal, and other companies.
You'll learn:
- When to hire generalists vs. specialists.
- How to drive business outcomes from day 1.
- How to evaluate design culture as you build it.
- How to build a long-term governance framework.
Studio Design Method by Benji Haselhurst of Parisleaf: A Branding & Digital S...FPRAGNV
Benji Haselhurst helps PR & communications professionals realize they're designers too. Through the workshop, Benji shares his thoughts and what he's learned practicing the studio design method.
Creating A Culture Of Storytelling from NTEN's 2010 Nonprofit Technology Conf...Roger Burks
We know that storytelling is the most powerful way to get your organization's message out there, heard and remembered. We know that compelling stories inspire action and change. But how do you get your organization to commit to storytelling?
In this session - a continuation of last year's Better Online Storytelling panel - we'll explore successful, specific techniques to get your organization started finding and telling its best stories. From stories to emails, blogs to social media, you can create a culture of storytelling.
Navigating Ambiguity: UX in Early-Stage Product DevelopmentElisa Poquette
How do you align business and user needs when you don't know who your users are and you don't have a viable business? Good question! During this talk, we will discuss tips and tricks for systematically validating our assumptions and shaping a product throughout a nebulous development cycle.
Don't work in a start-up? No problem. As UX professionals, we all create new things. The structure of this talk will be fairly informal, so come prepared to share your thoughts and experiences!
This presentation was delivered on the second week of my Ubiquity Lab internship to introduce the development team to different Service Design and UX Tools and Methodologies.
A presentation given at the Nonprofit Storytelling Conference in Seattle, WA November 6 & 7 2014. Tips and ideas for improving your non-profit's storytelling.
Want to unlock the full potential of your design team? Need to understand how interaction, animation, and visual elements combine to shape an experience for your users? Leveraging the prototyping process you can build a realistic version of your idea, validate your design direction, and share your vision with stakeholders.
The 2015 Storytelling Non-Profit Virtual ConferenceVanessa Chase
We could not be more excited to announce the 2nd annual Storytelling Non-Profit Virtual Conference!
Our 2014 conference was attended by over 2,000 non-profit professionals who were interested in learning how they could leverage the power of storytelling to achieve their fundraising and communications goals.
This year we've got a brand new line up of speakers and amazing sessions to help you be a storytelling super star! Join Vanessa Chase, Mazarine Treyz, Brady Josephson, Marc Pitman, Natasha Golinsky, Sheena Greer Andrea Brody and Claire Axelrad some next level learning.
Still not convinced this sounds like an awesome opportunity?
This is a FREE conference. Totally the icing on the cake!
Introduction to storytelling for experience design - Melbourne Geeknight, Feb...Liam Keogh
Storytelling is a powerful tool for communicating the methods and outcomes of Experience Design. This presentation will unpick story structure and explaining how elements such as plot, character and tone work together to formulate a cohesive and engaging tale.
I will describe how these basic elements can map to our daily tasks of communicating decisions and aid in explaining the artifacts that illustrate User Centred Design, such as journey maps and personas, but also how you can better communicate across multiple levels from peers to stakeholders.
In this tutorial for experienced practitioners you will learn how to manage work and make great experiences one sprint at a time. We'll look at common Agile methodologies such as Scrum and Kanban and what opportunities and risks are inherent for UX teams. We will look at team makeup, balancing longer-term research with production needs and strategies for making the most of design spikes. We'll also go through the pros and cons of a Sprint Zero and alternatives. We'll look at how Lean Startup practices are changing business development, and how your UX skills can be a key part in making that successful. Participants will come away with the tools they need to be successful in their Agile/Lean environment
A non-technical design guide for development professionals.
Designing the old way was a bloated process that could involve four months of discovery, annotating scores of wireframes with review notes and the massive budget to match. Something had to give.
Born out of the necessity to create more value for the end users without increasing hour allocations or project spend, lean UX helps condense the process delivering working software in as little as 4 weeks. Particularly good for startups or innovation accelerators, lean UX uses an iterative approach to visualize and deliver. From time to investment dollars to sanity, lean UX saves big. Learn from our design and delivery teams.
Part of a series of presentations at the Start-up Institute. The topic looks at the power of pitching your products as stories. Moving past features and usability and towards real world examples.
UX Antwerp Meetup, 24th of May 2016
Sander Spolspoel, independent animation movie creator at Swörl
If you want to show the UI of an app or website in a fast paced video animation, you’ll discover that it’s far too complex. In order to simplify, many best practices of UI visual design can be supersized. This talk shows you how extreme a UI can be simplified and abstracted for animated stories, served with side order or humor.
Introduction to storytelling for experience designLiam Keogh
Storytelling is a powerful tool for communicating the methods and outcomes of Experience Design. This presentation will unpick story structure and explaining how elements such as plot, character and tone work together to formulate a cohesive and engaging tale.
I will describe how these basic elements can map to our daily tasks of communicating decisions and aid in explaining the artifacts that illustrate User Centred Design, such as journey maps and personas, but also how you can better communicate across multiple levels from peers to stakeholders.
We are all born storytellers. But not many of us know how to create and tell stories in the right way. Especially, in presentations and public speaking. Learn about the art of storytelling in our short slide deck covering valuable tips and tricks about it.
Check out our training: http://yanyhbash.ru/training-courses/let-me-speak-from-my-heart-storitelling-v-prezentatsiyakh/
100 slides = 2 years of daily reading + project experiments + midnight webinar + online/offline courses. This slide is designed for complete beginners to gain an overview and learn more about Digital Marketing / Growth Hacking in the shortest time. And also for marketers to be more user-centric.
An introduction to the Jobs to Be Done customer research/insights framework, with a focus on how product managers can put Jobs to Be Done into practice with key tools such as customer interviews, surveys, prototyping, and A/B testing.
What Do Users Really Think? Surveying Users About Your Help Contentpatricia_gale
You explore the product. You interview SMEs. You write until your fingers cramp. You polish. You publish. And…then what?
Do users use your beautiful documentation? Do they like it? Do they find it useful? How do you know? Ask them! Learn how to conduct a user survey to understand customer satisfaction with your learning content. Who should attend: Technical communicators of all stripes who want to understand what users think of their content, with the goal of improving the content, its findability, and/or usability.
The lecture slides talks about the importance of analysing the worth of problems before we on to solve them. And how to identify the problems worth solving.
Not everything is a nail: choosing the right toolsShahina Patel
Have you experienced the frustration of failure when trying to introduce new tools, use bad software, work around old habits, engage with the latest new technique for retrospectives? If you're fed up with new tool mania then try a different start point - consider your goals and problems instead.
GHC slides for dare to disrupt the numbersAliza Carpio
These are slides to support the talk with Sonia May-Patlan and Aliza Carpio at Grace Hopper 2021. The title is "Dare to Disrupt the Numbers: Design Open Source for Inclusivity". These slides are specific to the design thinking portion of the talk
5. Who I am
15+ years of experience in UX and Product
Has worked with established brands (The
Economist, Yahoo!, Microsoft) as well as startups
C U R R E N T LY
• Lead UX at The Economist
• UXD Instructor at General Assembly
• Product/UX mentor at Starta Accelerator
11. @dsetia_1dSetia
Proto-persona
• What is it?
• A sketch of a fictional character that
represents your target customer
segment
• Why do it?
• Helps focus product conversation on
the end-user without
• Leverages internal knowledge (no
expensive research)
13. How to make Proto-persona
1. Block out the different types of users you might
have
2. Try and work out roughly what % of the user base
each is
3. Turn those segments into “people”
4. Give some color : Add personal details, but don’t
get too irrelevant
16. @dsetia_1dSetia
Problem Framing Story
• What is it?
• A narrative that describes the end-
user’s problem and its consequences
• Why do it?
• Allows us to validate if the problem
would motivate the user to take action
• Good brainstorming tool to identify
potential customer segment with the
same problem
17. Problem Framing Story
Hi, my name is __________ [the person who has a problem]
Iʼm a __________ [who she is? what does she do?]
and I have a real problem: __________ [the problem]
This hurts me because __________. [what are the consequences of the
problem?]
Besides me, __________ [who else suffers from it]
I have tried __________ [alternative solutions]
but it didnʼt work because __________. [what failed on each alternative]
Source: Problem Framing Story: find problems before solutions
Allison
25 years old progressive female working as a business analyst
of forming an informed opinion on world events
I can’t contribute in conversations at work,
which makes me look ignorant
my friends who work in Finance sector have this problem
reading multiple news sources (CNN, HuffPo, NYT)
I rarely have time to read multiple news sources
18. @dsetia_1dSetia
User journey mapping
take out
phone, open
app
set pick up,
destination
locations
review
estimate,
order car
(pay $)
wait for car ride car
arrive at
destination
Value= convenience + peace of mind + time + energy
Cost= Time (1m+2m+1m+5m+15m)+ Money ($20)
1 min 2 mins 1 min + $20 5 min 15 min
19. @dsetia_1dSetia
Storyboarding
• What is it?
• A visual representation of how the
end-user would interact with your
product in a given scenario (where/
when)
• Why do it?
• Helps uncovers the limitations and
opportunities based on the context
the end-user is in
20. @dsetia_1dSetia
Survey
• Why do it?
• Gather large numbers of responses
very quickly
• Get quantitative feedback
immediately
• Good way to recruit people for user
interviews
21. Good survey questions
• short and to the point
• have a clear, distinct answer
• low cognitive load
• don’t get fancy
22. Good or Bad?
In the last week, what percentage of your social media time online do
you estimate that you spent on your computer vs your mobile device
with Twitter vs Facebook?
On average, how many hours per week do you spend on Twitter?
23. @dsetia_1dSetia
User Interviews
• What is it?
• Series of 1-on-1 conversations with
people who represent your end-users
• Why do it?
• Can gather rich, targeted information
• Flexible, can explore tangents or
unexpected areas
24. How to ask questions
• Be wary of priming
• Don’t ask leading questions
• Never ask about intention, always probe behavior
BAD QUESTION
“How many times do you
plan to go to the gym?”
GOOD QUESTION
“How many times have
you been to the gym in the
last 3 months?”
25. Focus on specific instances
“Have you ever had ________ problem”?
“Tell about the last time you ....”
Avoid generalizations and speculations:
“What do you usually ...”
26. Keep people talking
“Tell me more about that”
“What do you mean by...”
but also embrace awkward silences
…
Often the best insights come up when participants feel the
need to fill silent voids.
27. Interview preparation
• Record interviews if possible
• Always ask permission
• Explain why and that it’s for private use
• Prepare a discussion guide
• Focus on topics rather than list of questions
• Should be a conversation
28. During the interview
• Start off with small talk, even if you hate it
• Don’t finish sentences
• Take notes but remain focussed on participant
• Spend equal energy listening as talking
• But only talk 20% of the time
• Ask follow-up questions (5 why’s)
• If you divert off topic:
“That’s really interesting. Can you tell me how that connects to...”
29. Where to find participants
• The hardest part is finding the
right people.
• Where to find them:
‣ Coffee shops
‣ Social networks and forums (i.e. Meetup)
‣ Craigslist ads
‣ Recruiters
‣ Friends of friends/family
• Anywhere you believe your users spend
time
30. @dsetia_1dSetia
Usability Testing
• What is it?
• Validating your solution by observing
users complete predefined tasks
• Why do it?
• uncovers ways to minimize the effort
to complete the tasks that solve the
user’s problem
31. @dsetia_1dSetia
What to test?
• Flow : any missing step/screen?
• Content : any missing content?
• Use cases : any major use case we missed?
32. @dsetia_1dSetia
• Remote with static screens : usabilityhub.com
• First impression (credibility, who is it for, what is it)
• Missing info
• CTA effectiveness
• Remote with prototype : usertesting.com
• In-person with prototype
How to test
34. @dsetia_1dSetia
How can I help you?
• 1:1 coaching sessions
• Workshop (i.e. storyboarding workshop)
• Training (i.e. how to conduct user interview)
• Support (i.e. helping your team run usability test)
NOTE: I’m not supplementing your team to produce UX/UI
deliverables (i.e. wireframing).
35. @dsetia_1dSetia
How to Book My Time
• Google Calendar (Lena can help if you have issue)
• Email: dnystwn@gmail.com