How Your Corporation Can
Organize for Innovation
David J Bland
Thursday, March 5th, 2015
@davidjbland #neowebinar
@davidjbland
David J Bland
Principal Advisor
Neo San Francisco
David J Bland
Principal Advisor @Neo
(vanity client logos go here)
@davidjbland
“Corporate Innovation is
fundamentally broken.”
@davidjbland
problems
customers have
problems
innovation
teams solve
@davidjbland
problems
customers have
problems
innovation
teams solve
@davidjbland
problems
customers have
problems
innovation
teams solve
@davidjbland
“How do you fund innovation?”
@davidjbland
“How do you fund innovation?”
“By concept car, then we assign a team
of 20 people to it and start building.”
@davidjbland
What is promised to
get “buy in”
@davidjbland
What is promised to
get “buy in”
What is delivered
@davidjbland
“How do you fund innovation?”
@davidjbland
“How do you fund innovation?”
“With Horizon Planning, but then H1
eats all of the innovation anyway.”
@davidjbland
Your H3 funded
project.
@davidjbland
What’s left after H1
gets ahold of it.
@davidjbland
Big Idea #1:
Incremental Funding
@davidjbland
@davidjbland
@davidjbland
@davidjbland
@davidjbland
@davidjbland
@davidjbland
metrics…
@davidjbland
“All features are guilty
until proven innocent.”
@davidjbland
Big Idea #2:
Measuring Traction
Based on Customer Factory by Ash Maurya@davidjbland
Based on Customer Factory by Ash Maurya@davidjbland
Based on Customer Factory by Ash Maurya@davidjbland
Based on Customer Factory by Ash Maurya@davidjbland
Based on Customer Factory by Ash Maurya@davidjbland
Based on Customer Factory by Ash Maurya@davidjbland
@davidjbland
@davidjbland
Big Idea #3:
Designing Environments
@davidjbland
Daily Standups
Entire team present
15 minutes
What is our daily goal?
What experiment tasks are we working on?
Who is blocked or needs help?
@davidjbland
Weekly Planning
Share experiments with stakeholders
60 minutes
What did we learn about this week’s
experiments?
What experiments do we want to run next?
Using feedback & data to shape the short
term experiment backlog.
@davidjbland
Quarterly Pivot/Persevere/Kill
Share overall strategy progress with
stakeholders
90-120 minutes
What did we learn overall so far?
Do we want to pivot/persevere/kill?
Using feedback & data to inform the roadmap.
@davidjbland
Collaborative
Cross Functional
Continuous
Learning
Leadership
Environment
Get out of the
Building
Rapid
Experimentatio
n
Outcome Driven
@davidjbland
Collaborative
Cross Functional
Continuous
Learning
Leadership
Environment
Get out of the
Building
Rapid
Experimentatio
n
Outcome Driven
@davidjbland
Collaborative
Cross Functional
Continuous
Learning
Leadership
Environment
Get out of the
Building
Rapid
Experimentatio
n
Outcome Driven
@davidjbland
Collaborative
Cross Functional
Continuous
Learning
Leadership
Environment
Get out of the
Building
Rapid
Experimentatio
n
Outcome Driven
@davidjbland
Collaborative
Cross Functional
Continuous
Learning
Leadershi
p
Environment
Get out of the
Building
Rapid
Experimentatio
n
Outcome Driven
@davidjbland
Collaborative
Cross Functional
Continuous
Learning
Leadership
Environme
nt
Get out of the
Building
Rapid
Experimentatio
n
Outcome Driven
@davidjbland
Collaborative
Cross Functional
Continuous
Learning
Leadership
Environment
Get out of
the Building
Rapid
Experimentatio
n
Outcome Driven
@davidjbland
Collaborative
Cross Functional
Continuous
Learning
Leadership
Environment
Get out of the
Building
Rapid
Experimentatio
n
Outcome Driven
@davidjbland
Collaborative
Cross Functional
Continuous
Learning
Leadership
Environment
Get out of the
Building
Rapid
Experimentatio
n
Outcome Driven
@davidjbland
Collaborative
Cross Functional
Continuous
Learning
Leadership
Environment
Get out of the
Building
Rapid
Experimentatio
n
Outcome Driven
@davidjbland
Collaborative
Cross Functional
Continuous
Learning
Leadership
Environment
Get out of the
Building
Rapid
Experimentatio
n
Outcome Driven
@davidjbland
Collaborative
Cross Functional
Continuous
Learning
Leadership
Environment
Get out of the
Building
Rapid
Experimentatio
n
Outcome Driven
@davidjbland
Questions?
#neowebinar
@davidjbland
Questions?
(I’ll answer the rest on neo.com)
#neowebinar
@davidjbland
david@neo.com
Thank You!
#neowebinar

How Your Corporation Can Organize for Innovation