Provide aspiring Product Managers early insights into the emotional ups and downs of Product Management and how to keep pushing forward. Ira Frimere talked about how to be emotionally aware of self and others while managing product and how to handle emotions around product & market failures and wins.

1. 5 Tips on How to Be a Good Emotional
Leader by former Nokia PM
www.productschool.com

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5. Data Analytics
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7. Tonight’s Speaker
Ira Frimere

8. Emotionally Intelligent
Product Management
Ira Frimere
VP Product @ Acclaro

9. About Me
Late 90’s: Browser Wars & Mainstream Broadband
● Math Degree
● QA Engineer
Early 2000’s: The Dot Com Bubble
● QA Manager
● Product Manager
Last 10 years: Web 2.0 & Enterprise SaaS
● Product Marketing Manager
● Product Director
● VP Product

10. What is ‘Emotional Intelligence’?
The capability of individuals to:
1. Recognize their own emotions and those of others;
2. Discern between different feelings and label them
appropriately;
3. Use emotional information to guide thinking and behavior;
4. Manage and/or adjust emotions to adapt to environments or
achieve one's goal(s).
From Wikipedia

11. PM Clichés
● Don’t get too high
● Don’t get too low
● Don’t accept status quo
● Don’t over-engineer
(KISS)
● Don’t take product
failures personally
● Be a good loser...BUT
● Be an even better
winner

12. Getting Started
You will be:
- Inquisitive
- Confident
- Confused
- Eager to Impress
Others could be:
- Stressed
- Concerned
- Change Resistant
- Risk Averse

14. First Launch / Release / MVP:
You will be:
- Excited
- Nervous
- Looking for praise
Others could be:
- Critical
- Negative
- Hoping for failure

16. Facing Failures:
You will be:
- Deflated
- Stressed
- Disappointed
Others will be:
- Watching
- Judging
- Waiting

18. Handling Success
You will be:
- Energized
- Proud
- Rewarded (hopefully)
Others will be:
- Watching
- Judging
- Waiting

20. Miscellaneous PM Tips...
● Before asking a designer or developer to build something, explain why it’s
important to the business.
● Agile, Scrum, Kanban, Waterfall, etc… are all theories with advantages and
disadvantages. Work with your teams to find out what works best for your
company, your products and your team’s preferred ways of working.
● Tools don’t solve process problems, they can only help solve them. Snagit and
Bugzilla are my personal go to PM tools.
● When doing QA aim for ‘constructive destruction’.
● Never push on a Friday.

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