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Intro to Assumptions Mapping
Agile2016 - Atlanta, GA
David J Bland - July 2016
+A message from
David J Bland.
I’ve been helping corporations fill in the gap between Design
Thinking and Agile with Lean ...
@davidjbland
Design Thinking
@davidjbland
Design Thinking
Agile
@davidjbland
Design Thinking
Agile
“As a Unicorn….”
The Lean Startup
Eric Ries
@davidjbland
LeanUX
Jeff Gothelf & Josh Seiden
Business Model Generation
Alex Osterwälder
The Lean Startup
Eric Ries
@davidjbland
@davidjbland
BUILD
Adapted from Eric Ries
@davidjbland
BUILD
MEASURE
Adapted from Eric Ries
@davidjbland
BUILD
MEASURELEARN
Adapted from Eric Ries
@davidjbland
BUILD
MEASURELEARN
Adapted from Eric Ries
@davidjbland
BUILD
MEASURELEARN
Adapted from Eric Ries
@davidjbland
Start with LEARN
@davidjbland
LEARN
Adapted from Eric Ries
@davidjbland
What do we need to LEARN?
@davidjbland
LEARN MEASURE
Adapted from Eric Ries
@davidjbland
What do we need MEASURE to LEARN?
@davidjbland
LEARN MEASURE
BUILD
Adapted from Eric Ries
@davidjbland
Do we need to BUILD to MEASURE to LEARN?
@davidjbland
LEARN MEASURE
BUILD
Adapted from Eric Ries
@davidjbland
LEARN MEASURE
BUILD
Adapted from Eric Ries
@davidjbland
LEARN MEASURE
BUILD
Adapted from Eric Ries
@davidjbland
LEARN MEASURE
BUILD
Adapted from Eric Ries
@davidjbland
LeanUX
Jeff Gothelf & Josh Seiden
@davidjbland
time
Uncertainty Fidelity
@davidjbland
Business Model Generation
Alex Osterwälder
@davidjbland Adapted from Eric Ries
@davidjbland Adapted from Eric Ries
assumption
assumption
assumption
assumption
assumption
assumption
assumption
assumptio...
Three Types of Assumptions
Feasible
Desirable
Viable
Do they want this?
Should we do this?Can we do this?
Adapted from Lar...
Desirable & Viable?
Desirable
Viable
@davidjbland
Desirable & Viable?
@davidjbland
Desirable & Feasible?
Feasible
Desirable
@davidjbland
Desirable & Feasible?
@davidjbland
Feasible & Viable?
Feasible Viable
@davidjbland
Feasible & Viable?
@davidjbland
Assumptions Around All Three
Feasible
Desirable
Viable
Adapted from Larry Keeley, Doblin Group@davidjbland
@davidjbland
Now It’s Your Turn
@davidjbland
Choose an Opportunity to Disrupt the Agile
Product Ecosystem.
1. Virtual Reality for Agile
2. Artificial Inte...
@davidjbland
Declare Your Assumptions
@davidjbland
Write
answers
on orange
stickies
@davidjbland
Write
answers
on green
stickies
@davidjbland
Write
answers
on blue
stickies
@davidjbland
Map Your Assumptions
@davidjbland
known unknown
important
unimportant
What assumptions
are unknown +
important?
Show & Tell
@davidjbland
@davidjbland
known unknown
important
unimportant
leap of faith
assumptions
@davidjbland
known unknown
important
unimportant
defer
commitment
@davidjbland
Leadership Around All Three
Feasible
Desirable
Viable
Adapted from Larry Keeley, Doblin Group@davidjbland
Design Lead
Prod...
@davidjbland Adapted from Eric Ries
FEASIBILITY
Build, Borrow, Buy ?
DESIRABILITY
Customer Development
VIABILITY
Sanity Ch...
@davidjbland http://blog.strategyzer.com/posts/2016/6/20/why-companies-fail-how-to-prevent-it
@davidjbland
Assumptions Map Experiment Board
@davidjbland
Assumptions Map Experiment Board
@davidjbland
Assumptions Map Experiment Board
@davidjbland
To Recap
1. Mind the gap between design thinking and agile
2. Declare your assumptions as a team
3. Focus you...
@davidjbland
QUESTIONS
Now What?
@davidjbland
We’ll donate 30 minutes to help you sort things out at http://precoil.com
david@precoil.com
Modern Teams
Cross Functional
Engineering, Product,
Design and other roles if
needed.
100% Dedicated
Create space for the ...
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Introduction to Assumptions Mapping - Agile2016

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Abstract:
LeanUX is bridging the gap between Design Thinking and Agile. While teams are embracing experimentation, it is important that your teams don't waste all of their time running experiments on unimportant + known aspects of your product. Assumptions Mapping is a LeanUX exercise that gives you the power to facilitate a conversation with your team and enable them to focus on what matters. If you find yourself in an organization trying to adapt to conditions of extreme uncertainty, this workshop gives you actionable tools and advice that you can take back to your teams and apply right away.

Learning Outcomes:
How to use Assumptions Mapping to illustrate risk & focus your experimentation
How LeanUX is bridging the gap between Design Thinking and Agile
What leadership and facilitation styles you'll need for LeanUX to thrive in your organization

Published in: Business

Introduction to Assumptions Mapping - Agile2016

  1. 1. Intro to Assumptions Mapping Agile2016 - Atlanta, GA David J Bland - July 2016
  2. 2. +A message from David J Bland. I’ve been helping corporations fill in the gap between Design Thinking and Agile with Lean Startup. Overall this is part of a bigger corporate shift I see in modern organizations from large batch, project based work to small batch, product based work. The following workshop uses the same tools and techniques that I’ve personally applied to Fortune 500 companies while launching corporate Minimum Viable Products in the market. I hope it resonates, since I truly believe this is the future of product. …and yes, you’ll get the slides :) @davidjbland
  3. 3. @davidjbland Design Thinking
  4. 4. @davidjbland Design Thinking Agile
  5. 5. @davidjbland Design Thinking Agile “As a Unicorn….”
  6. 6. The Lean Startup Eric Ries @davidjbland LeanUX Jeff Gothelf & Josh Seiden Business Model Generation Alex Osterwälder
  7. 7. The Lean Startup Eric Ries @davidjbland
  8. 8. @davidjbland BUILD Adapted from Eric Ries
  9. 9. @davidjbland BUILD MEASURE Adapted from Eric Ries
  10. 10. @davidjbland BUILD MEASURELEARN Adapted from Eric Ries
  11. 11. @davidjbland BUILD MEASURELEARN Adapted from Eric Ries
  12. 12. @davidjbland BUILD MEASURELEARN Adapted from Eric Ries
  13. 13. @davidjbland Start with LEARN
  14. 14. @davidjbland LEARN Adapted from Eric Ries
  15. 15. @davidjbland What do we need to LEARN?
  16. 16. @davidjbland LEARN MEASURE Adapted from Eric Ries
  17. 17. @davidjbland What do we need MEASURE to LEARN?
  18. 18. @davidjbland LEARN MEASURE BUILD Adapted from Eric Ries
  19. 19. @davidjbland Do we need to BUILD to MEASURE to LEARN?
  20. 20. @davidjbland LEARN MEASURE BUILD Adapted from Eric Ries
  21. 21. @davidjbland LEARN MEASURE BUILD Adapted from Eric Ries
  22. 22. @davidjbland LEARN MEASURE BUILD Adapted from Eric Ries
  23. 23. @davidjbland LEARN MEASURE BUILD Adapted from Eric Ries
  24. 24. @davidjbland LeanUX Jeff Gothelf & Josh Seiden
  25. 25. @davidjbland time Uncertainty Fidelity
  26. 26. @davidjbland Business Model Generation Alex Osterwälder
  27. 27. @davidjbland Adapted from Eric Ries
  28. 28. @davidjbland Adapted from Eric Ries assumption assumption assumption assumption assumption assumption assumption assumption assumption
  29. 29. Three Types of Assumptions Feasible Desirable Viable Do they want this? Should we do this?Can we do this? Adapted from Larry Keeley, Doblin Group@davidjbland
  30. 30. Desirable & Viable? Desirable Viable @davidjbland
  31. 31. Desirable & Viable? @davidjbland
  32. 32. Desirable & Feasible? Feasible Desirable @davidjbland
  33. 33. Desirable & Feasible? @davidjbland
  34. 34. Feasible & Viable? Feasible Viable @davidjbland
  35. 35. Feasible & Viable? @davidjbland
  36. 36. Assumptions Around All Three Feasible Desirable Viable Adapted from Larry Keeley, Doblin Group@davidjbland
  37. 37. @davidjbland Now It’s Your Turn
  38. 38. @davidjbland Choose an Opportunity to Disrupt the Agile Product Ecosystem. 1. Virtual Reality for Agile 2. Artificial Intelligence for Agile 3. Augmented Reality for Agile
  39. 39. @davidjbland Declare Your Assumptions
  40. 40. @davidjbland Write answers on orange stickies
  41. 41. @davidjbland Write answers on green stickies
  42. 42. @davidjbland Write answers on blue stickies
  43. 43. @davidjbland Map Your Assumptions
  44. 44. @davidjbland known unknown important unimportant
  45. 45. What assumptions are unknown + important? Show & Tell @davidjbland
  46. 46. @davidjbland known unknown important unimportant leap of faith assumptions
  47. 47. @davidjbland known unknown important unimportant defer commitment
  48. 48. @davidjbland
  49. 49. Leadership Around All Three Feasible Desirable Viable Adapted from Larry Keeley, Doblin Group@davidjbland Design Lead Product LeadTech Lead
  50. 50. @davidjbland Adapted from Eric Ries FEASIBILITY Build, Borrow, Buy ? DESIRABILITY Customer Development VIABILITY Sanity Check
  51. 51. @davidjbland http://blog.strategyzer.com/posts/2016/6/20/why-companies-fail-how-to-prevent-it
  52. 52. @davidjbland Assumptions Map Experiment Board
  53. 53. @davidjbland Assumptions Map Experiment Board
  54. 54. @davidjbland Assumptions Map Experiment Board
  55. 55. @davidjbland To Recap 1. Mind the gap between design thinking and agile 2. Declare your assumptions as a team 3. Focus your experimentation on unknown + important
  56. 56. @davidjbland QUESTIONS
  57. 57. Now What? @davidjbland We’ll donate 30 minutes to help you sort things out at http://precoil.com david@precoil.com
  58. 58. Modern Teams Cross Functional Engineering, Product, Design and other roles if needed. 100% Dedicated Create space for the team to only focus on this initiative. Data Influenced Continue to measure outcomes, not just deliver features. Diverse Team members vary in race, ethnicity, gender, age and other dimensions. @davidjbland Customer Centric Desire to create deep customer empathy and solve painful problems.

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