Engage, Grow, Amplify - The Strategic Value of Design Operations
Organizations across industries are embracing design and are hiring designers in large numbers. As these design teams achieve critical mass, they experience growing pains. Design leaders at the forefront of change realize that they need a strong DesignOps foundation to engage designers, grow and amplify the impact of design for the customers and the organization. The impact of design in organizations is growing and the demand for design to scale is increasing. Organizations of different sizes are realizing the strategic value of design in the success of their product and innovation programs. Emerging and established design leaders need to create and lead global UX programs that leverage DesignOps as a key pillar of the organization transformation strategy. Exerting strategic influence and injecting design into the organization’s DNA requires a multi-prong approach focused on people, processes, tools and culture change. The design team needs to transform itself in order to drive the organization transformation. Teams need to be rewarded to collaborate and there must be incentives to promote fast learning and recognize risk taking. This presentation will share the framework and lessons learned in the journey building a global DesignOps practice from the ground up, some of the challenges we faced and key questions we had to answer: Where do we start? How do we decide what needs solving? How do we demonstrate our strategic impact? How do we know we are succcessful?
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Engage, Grow, Amplify - The Strategic Value of Design Operations
- 1. Engage Grow Amplify Jose Coronado @jcoronado1 #DesignOpsC The Strategic Value of Design Operations
- 2. Opinions are my *own* The opinions expressed in this presentation are those of the author. They do not represent current or previous client or employer views.
- 3. We are not WFH We are home working In the middle of a crisis @jcoronado1 #DesignOpsC
- 4. Give ourselves permission to raise our hand and ask for help @jcoronado1 #DesignOpsC
- 5. @jcoronado1 #DesignOpsC Who is driving Digital Transformation? Source: CXReport20 @JohnMaeda
- 6. How did we get here? @jcoronado1 #DesignOpsC
- 7. Design Leaders had to do it all @jcoronado1 #DesignOpsC Recruiting Hiring Onboarding Career Ladder Coaching Negotiation Ego Management HR Retention Portfolio Management Budgets
- 8. We were doing DesignOps before DesignOps was a thing @jcoronado1 #DesignOpsC Photo by CoWomen on Unsplash
- 9. DesignOps is all the pieces of the system necessary to support the practice of design and amplify its quality Dave Malouf @daveixd @jcoronado1 #DesignOpsC
- 10. A path to Strategic Impact Engage @jcoronado1 #DesignOpsC AmplifyGrow Noun Project Icons by Gregor Cresnar
- 11. Engage @jcoronado1 #DesignOpsC Noun Project Icons by Gregor Cresnar AmplifyGrow
- 12. Getting to a new team @jcoronado1 #DesignOpsC Expanding Specialists Distributed Contracting Generalists Centralized
- 13. Growing pains @jcoronado1 #DesignOpsC Unsplash – Tim Gouw
- 17. How do we see our organization? @jcoronado1 #DesignOpsC
- 20. Kristin Skinner – DesignOps Summit19@jcoronado1 #DesignOpsC DESIGN PEOPLE DESIGN PRACTICE DESIGN PLATFORM Happier Designers Better Designers More Effective Teams Wins & Accomplishments Blockers & Risks Status – RAG .
- 21. Engage @jcoronado1 #DesignOpsC Noun Project Icons by Gregor Cresnar AmplifyGrow
- 22. @jcoronado1 #DesignOpsC We are Designers Information Architect UX Architect Visual Designer Design Strategist UX Researcher Content Strategist Design Technologist Service Designer
- 23. We need to embrace Diversity @jcoronado1 #DesignOpsC
- 24. STRATEGY STRUCTURE VISION SURFACE GM, CDO, Partner Distinguished Designer Lead Designer Designer Intern, Associate Designer VP, Sr. VP Design Director, Manager Team Lead Sr. Designer Principal Designer Design Career Ladder@jcoronado1 #DesignOpsC
- 26. Barriers for Growth and Innovation @jcoronado1 #DesignOpsC Unsplash – Patrick Hendry
- 28. @jcoronado1 #DesignOpsC Discover Define Design Develop Deploy Kick-off Workshop User Interviews Ideation Workshop Monitor & Measure Usability Testing d.School – 5Ds Design Process
- 29. @jcoronado1 #DesignOpsC atoms molecules organisms templates pages Design for Scale Atomic Design - Brad Frost
- 30. Engage @jcoronado1 #DesignOpsC Noun Project Icons by Gregor Cresnar AmplifyGrow
- 31. How do we demonstrate our strategic impact? @jcoronado1 #DesignOpsC
- 32. DesignOps is a lot of 1:1s @jcoronado1 #DesignOpsC Abi Jones @jonesabi 500 1:1s
- 33. Think, Act, Go Beyond Design @jcoronado1 #DesignOpsC Unsplash – Paul Skorupskas
- 34. Identify who is working in change management @jcoronado1 #DesignOpsC Unsplash – Paul Skorupskas
- 35. McKinsey McKinsey Design Index (MDI) Higher Revenue McKinsey Quarterly Report 32% Higher TRS Growth56% Opportunities Don’t talk to Customers40% Don’t measure Design Impact56%
- 36. 36 Measure Design Impact Measure DesignOps Impact @jcoronado1 #DesignOpsC
- 37. • Recruiting • Retention • Recognition • Role Definition • Employee Experience • Levels/Career Paths • Performance Reviews • Compensation • “Talent Brand” DESIGN PEOPLE Happier Designers • Professional Development • Skills Building • Training / Education • Content Development • Methodology / Process descriptions • Internal & External Events DESIGN PRACTICE Better Designers • Planning / Prioritization • Schedules • Budgets • Measurement Tools • Facilities • Policies • Staffing • Agencies / Contractors DESIGN PLATFORM More Effective Teams Kristin Skinner – DesignOps Summit19@jcoronado1 #DesignOpsC Design Management and Operations
- 38. @jcoronado1 #DesignOpsC Kristin Wisnewski, VP, CIO Design
- 39. We have to toot our own horn @jcoronado1 #DesignOpsC
- 40. Test & Learn @jcoronado1 #DesignOpsC
- 41. Learn what business partners embrace @jcoronado1 #DesignOpsC Photo by Moira Nazzari - Pixabay
- 42. NO absolutely not! Source: Giphy@jcoronado1 #DesignOpsC
- 44. The world needs designers because it needs people who don't ignore problems but try to solve them @Berkun @jcoronado1 #DesignOpsC Photo by Moira Nazzari - Pixabay
- 45. @jcoronado1 #DesignOpsC We have to come together