Working Differently in Extension Workshop
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Presentation from May 9, 2012 workshop for NDSU Extension Service professionals in MPU 1, 2 & 3
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Working Differently in Extension Workshop
- 1. Social Media Revolution http://youtu.be/0eUeL3n7fDs
- 2. Working Differently in Extension Becky Koch Director NDSU Ag Communication Bob Bertsch Web Technology Specialist NDSU Ag Communication
- 3. How To Vote via Texting Standard texting rates only (worst case US $0.20)
- 4. How To Vote via PollEv.com
- 6. Working Differently in Extension http://prezi.com/srw0vzpta7d7/working-differently-in-extension/
- 7. Who Is Managing Your Learning? http://youtu.be/-mfYQs10ru4
- 8. Discussion How do you learn in the workplace?
- 9. What is a learning network? a deliberately formed network of people and resources capable of guiding our independent learning goals and professional development needs.
- 10. Content Commentary Research Experience Conversation Experts Colleagues Friends Filter Filter Filter Filter Filter Creation Curation Sharing YOU Adapted from “Creating a Personal Learning Network,” http://www.slideshare.net/corinnew/creating-a-personal-learning-network-5016387
- 11. Content • • • • • • YOU laptop - http://www.flickr.com/photos/computermonger/, smartphone - http://www.flickr.com/photos/liewcf/, ipad - http://www.flickr.com/photos/leondel/.
- 12. What are RSS feeds? • • • • •
- 13. Blogs Feed-enabled sites Feed Reader Google alerts Utilities Podcasts
- 14. News RSS feeds
- 15. Blog RSS Blogs typically offer feeds of their posts, and sometimes comments. The feed may contain the full post, or just an excerpt.
- 17. Finding Answers: eXtension Search http://www.extension.org/search
- 18. Finding Answers: Atomic Learning http://www.ndsu.edu/dce/faculty_resources/ atomic_learning1
- 19. Google Docs google.com/docs • Collaborate with anyone online • Collaborate in real time • Documents • Presentations • Online forms • Drawings
- 20. Organizing Conversations: Live Meeting • Desktop-to-desktop web conferencing • If don’t have option, call help desk at 231- 8685 • Use headset • Sign up for time to practice
- 21. Defining the Message • Who’s your target audience? – Be specific • What is your goal? – What do you want them to do as a result? – What action do they take, not just what they learned?
- 22. Defining the Message • Set priorities – 3 to 5 main points
- 23. Defining the Message Educational program – avoid information overload News release – inverted pyramid Media interview – memorable points, repeat them Web page – use subheads, bullets, links to increase searchability Facebook – link to more info, ask a question to engage people Twitter – 140 characters, link if necessary
- 24. Just in Time Learning Traditional Education Just in Time Education (Stocks) (Flows) • Content is standardized • Content is customized • Delivered in a specific • Available anywhere, space at a specific time anytime • Usually a passive • Encourages active setting learning
- 25. Just in Time Learning Stocks = archived, Flows = timely, engaging organized • Books • Blogs • Publications • Social media • Websites • Webconferencing
- 26. JIT Parenting JITP newsletter designed so that information that's relevant to your child is automatically delivered to you just in time!.
- 27. Ask an Expert • General vs. targeted widget – www.ag.ndsu.edu/extension – http://www.ag.ndsu.edu/flood • Start at http://people.extension.org – Set preferences
- 30. What Makes Smartphones Smart? • Operating system • Touchscreen • Apps processor • GPS • Web • Accelerometer
- 31. Operating Systems Share (%) of U.S. Smartphone Subscribers March 2012 www.comscore.com 51.0% 30.7% 12.3% 3.9%
- 32. Operating Systems Share (%) of Global Tablet Market Jan. 2012 Strategic Analytics 58.0% 39.0% 1.5%
- 33. NDSU Extension Disaster Recovery Log Android Winter Survival Kit iPhone and Android Heating Fuel Cost Comparison iPhone and Android
- 34. SD Extension Noxious Weeds of South Dakota iPhone and Android SDCES Grazing Records iPhone NPIPM Soybean Guide iPhone and Android
- 35. Virtual Farm Manager • Keep all your field records – be able to view or edit them from your phone or computer anywhere in the world • Simple Coverage logging (Field Mapping) with multiple colors for multiple seed varieties using your phone’s GPS • Synced to the VFM website • All Hired Help can see the same notes
- 36. Using Social Media For Curation
- 37. The Value is in the Connections
- 38. Twitter #ManureMonday started by @LPELC Reach: 12-15,000 accounts 26-34,000 impressions http://www.slideshare.net/aafromaa/social-media-in-cooperative-extension
- 39. Tips for Tweets • Use 120-130 characters to leave room for retweets • Tweet in the evenings and weekends – evening and weekend tweets get more engagement • Spread your tweets out throughout the day – tweets get more engagement when they don’t come in bunches • Use a Twitter client like TweetDeck and a tool like Buffer to help you schedule tweets http://www.slideshare.net/aafromaa/social-media-in-cooperative-extension
- 40. YouTube – NDSU Extension Channel 109 subscribers 182,130 video views
- 41. YouTube Tips • Get social with YouTube – do more than post videos • Comment on videos – thank creators for their work, add important information and kindly correct errors • “Like” videos and share them on other social media channels • Create playlists of quality, related videos
- 42. Facebook – NDSU Extension Ward County 175 likes 1,887 user reached in last 60 days
- 43. Facebook Tips • Post between 8 p.m. and 7 a.m. = more engagement • Add questions to post to spark dialogue • Keep posts simple (status only or 1 photo) • Post 1 – 2 times per day
- 44. Pinterest - Farms & Rural America, Food & Agriculture Collaborative group board • 409 pins • 899 followers
- 45. Pinterest Tips • Organize your boards to allow followers to filter • Be selective when repinning. Know what the pin is linked to. • Add comments. What value are you adding when you pin?
- 46. Working Differently • Start with one channel http://www.flickr.com/photos/andrec/
- 47. Working Differently • Connect with those who share your passion http://www.flickr.com/photos/suewaters/
- 48. Working Differently • Dedicate 15 minutes/day http://www.flickr.com/photos/nickpiggott/
- 49. Working Differently • Post and follow-up on comments daily http://www.flickr.com/photos/tamasrepus/
- 50. Working Differently • Look for opportunities to grow http://www.flickr.com/photos/donnagrayson/
- 51. Effective Presentations • Eminence • Enlightenment • Empowerment • Expectation • Enjoyment • Engagement • Enthusiasm • Energy • Example • Entertainment • Empathy
- 52. Poll Everywhere • Free instant polling (up to 40 users/poll) • Supports texting, Twitter and web • Multiple choice or open-ended questions • Good for simple pre/post questions • http://www.polleverywhere.com
- 53. TurningPoint • Uses personal responders • Native to Microsoft PowerPoint • Can add graphs, countdown timers and correct answer indicators to presentation • System + 40 responders available from Ag Comm
- 54. Branding Your Presentation • Logos • PowerPoint templates • Nondiscrimination, etc. • Ag: http://www.ag.ndsu.edu/ext- employees/communications-and-marketing-1 • NDSU: http://www.ndsu.edu/vpur/resources/
- 55. Slideshare Anne Adrian • 57 slideshares • 91 followers • 10 slideshares with more than 2000 views each. http://www.slideshare.net
- 56. PPT – Video - YouTube Why? • Users don’t need PPT or PPT viewer • Presentation is streamed not downloaded Tutorial: • Available to anyone on the http://www.ag.ndsu.edu/ web including more than agcomm/training/creating-a- half a billion YouTube youtube-video-from-powerpoint- users 2010
- 57. Prezi • Cloud-based http://prezi.com • Zoomable canvas • Visually engaging • Free educational accounts • Can present offline
- 58. Thanks! CONNECT • On Twitter – www.twitter.com/NDSUAgComm – www.twitter.com/ndbob • On Facebook – www.facebook.com/NDSUAgCommWebServices • Blog/Web – www.ag.ndsu.edu/agcomm – www.ag.ndsu.edu/workingdifferently – www.ag.ndsu.edu/roller/agcommwebservices/
Editor's Notes
- The value of social media lies in the connections, in the diversity and randomness of those connections and in the deep relationships that can result from those connections.Over the past 5 years, I have used social media to build important relationships with people around the world who share my passions for social media and learning. Some of them I have met, but most of them I will never see face-to-face. But that doesn’t mean that our connection is weak. When I call, they answer.
- Here is my Twitter stream. I have asked my Twitter followers, my Tweeps, to share one piece of social media advice with you or just say hi. We are bringing all those messages together by each of us using the hashtag #ndgga.The reason my Tweeps answer when I call is that they find value in their connection with me.
- Here is my Twitter stream. I have asked my Twitter followers, my Tweeps, to share one piece of social media advice with you or just say hi. We are bringing all those messages together by each of us using the hashtag #ndgga.The reason my Tweeps answer when I call is that they find value in their connection with me.
- Here is my Twitter stream. I have asked my Twitter followers, my Tweeps, to share one piece of social media advice with you or just say hi. We are bringing all those messages together by each of us using the hashtag #ndgga.The reason my Tweeps answer when I call is that they find value in their connection with me.
- Here is my Twitter stream. I have asked my Twitter followers, my Tweeps, to share one piece of social media advice with you or just say hi. We are bringing all those messages together by each of us using the hashtag #ndgga.The reason my Tweeps answer when I call is that they find value in their connection with me.
- Here is my Twitter stream. I have asked my Twitter followers, my Tweeps, to share one piece of social media advice with you or just say hi. We are bringing all those messages together by each of us using the hashtag #ndgga.The reason my Tweeps answer when I call is that they find value in their connection with me.
- Here is my Twitter stream. I have asked my Twitter followers, my Tweeps, to share one piece of social media advice with you or just say hi. We are bringing all those messages together by each of us using the hashtag #ndgga.The reason my Tweeps answer when I call is that they find value in their connection with me.