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Measuring Social Media Success

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Bob Bertsch
Bob Bertsch

We'll talk about how you can use Facebook Insights, Pinterest Analytics and more to measure the level of engagement on your social media channels. Using our measurement and reporting for the Nourishing Boomers and Beyond program, we'll talk about which social media metrics really matter.

Social Media
1 of 16
Measuring Social Media Bob Bertsch – NDSU Ag Communication
Why measure?
Improvement
Impact
What’s Your Goal?
Vanity Metrics • Followers • Number of posts • Pageviews
Metrics That Matter
Facebook Reach • Depends on NewsFeed algorithm • Can be a vanity metric
Facebook Engagement • Likes, comments and shares • Applause, conversation and amplification
Social Media Metrics • Facebook = Insights • Twitter = http://analytics.twitter.com • Pinterest = https://analytics.pinterest.com/ • Instagram = http://simplymeasured.com/freebies/instag ram-analytics
Evaluation Keys • Clear purpose • Clear goals • Consistent metrics and measurement over time • Use the data to learn and improve Sarah Baughman, Virginia Tech Research Asst. Prof. and Military Families Learning Network project lead
Beyond the Numbers You are already collecting qualitative data!
Analyze the Text Discover key themes relevant to evaluation questions.
Categorize the Text Identify narratives that connect to your evaluation questions.
Storytelling Put narratives in context with quantitative data to show a larger picture.
Time & Effort

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