Don’t Forget Online Tools in Your Program Planning and Delivery

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Online tools are invaluable in promoting your programs and extending learning beyond workshops and presentations. Find out how to put it all together with your website, blogs and social media. Learn how your colleagues are using online tools to reach more people and new audiences.

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  • Here is the NDSU Extension Twitter stream. In just 6 days, our organization was able to reach more than 27,004 Twitter accounts. We only have 1,385 followers, but we were able to reach almost 20 times that many people by engaging with our network. Some of those 1,385 followers shared our information with their followers, then those tweets were re-shared again reaching another group of followers.
  • The NDSU Extension YouTube channel has 250 subscribers but the videos on that channel have received 364,786 views. Those views have grown well beyond the subscriber base because the videos are available through search and because people are sharing them with their network.
  • Ward County’s Facebook page has likes but in the last 60 days they have reached almost 79 time that many Facebook users because they are engaging in online networks.
  • Don’t Forget Online Tools in Your Program Planning and Delivery

    1. 1. Don’t Forget Online Tools in your Program Planning and Delivery Bob Bertsch & Sonja Fuchs Web Technology Specialists NDSU Agriculture Communication
    2. 2. Reach, Influence, Impact • • • • • • NDSU Extension Employees = 390 N.D. Adult Population = 545,700 25% of 545,700 = 136,425 Dunbar’s Number = 150 # of NDSU Extension staff needed = 910 # of impacts needed per staff = 350
    3. 3. Reach, Influence, Impact • Increase access to Extension • See audiences more as members of communities. • Become part of networks. • Increase others’ talking about our work. • Increase conversations with others.
    4. 4. Stocks and Flows Traditional Education (Stocks) Just in Time Education (Flows) • Content is standardized • Content is customized • Delivered in a specific space at a specific time • Available anywhere, anytime • Usually a passive setting • Encourages active learning
    5. 5. Stocks and Flows Stocks = archived, organized Flows = timely, engaging • Books • Blogs • Publications • Social media • Websites • Webconferencing
    6. 6. Ag Content Management System (Ag CMS)
    7. 7. Ag CMS helps Extension staff: • Focus on content instead of design • Add and update content from anywhere, at anytime • Create more collaborative websites
    8. 8. Web Conferencing
    9. 9. Web conferencing helps Extension staff: • Reach audiences across the state • Archive presentations and meetings for later viewing • Save on travel costs
    10. 10. Tool Comparison Setup Access Recording Mobile Download & install from Office 365 PC only – need attendee client or Office 365 for full access Yes Through Office 365 Blackboard Collaborate Links provided by Scott Swanson Download Javabased plug-in Yes Android & iOS Google+ Hangouts Google account needed Hangout plugin Yes Android & iOS Microsoft Lync
    11. 11. % of Online Adults Using Social Media Date All internet users 18-29 30-49 50-64 65+ 2/2005 8 9 7 6 – 8/2006 16 49 8 4 1 5/2008 29 67 25 11 7 4/2009 46 76 48 24 13 5/2010 61 86 61 47 26 8/2011 64 87 68 49 29 2/2012 66 86 72 50 34 8/2012 69 92 73 57 38 12/2012 67 83 77 52 32 5/2013 72 89 78 60 43
    12. 12. Social Media
    13. 13. Social media help Extension staff: • Listen to and learn from the people we serve • Connect people with extension and with each other • Engage the public in meaningful conversations
    14. 14. NDSU Extension social media channels: • Facebook – facebook.com/ NDSUExtension • Twitter – twitter.com/NDSUExt • YouTube – youtube.com/ NDSUExtension
    15. 15. Videos & Podcasts • YouTube Channel – www.youtube.com/ NDSUExtension • Sound Ag Advice http://www.ag.ndsu.edu/ soundagadvice • Working Differently in Extension http://www.ag.ndsu.edu/ workingdifferently
    16. 16. Twitter @NDSUExt March 23 – 28, 2013 Reach: 27,004 accounts 29,633 impressions
    17. 17. YouTube – NDSU Extension Channel 250 subscribers 364,786 video views
    18. 18. Facebook – NDSU Extension Ward County 380 likes 29,919 user reached in last 60 days
    19. 19. Working Differently Be a catalyst for learning networks that engage people as learners and teachers Connect people with resources and with each other Involve users in content in ways that motivate and lead to behavior change Participate in existing online communities Invite people to become partners in their own education www.ag.ndsu.edu/workingdifferently
    20. 20. Working Differently Give people control of their own lifelong educational opportunities through anywhere, anytime learning Organize information to work across multiple user scenarios, channels and devices Filter online information to highlight what will most affect people's lives Provide context for online information so it can be more easily applied by learners Connect people with resources and teach them the skills needed to build their own learning network www.ag.ndsu.edu/workingdifferently
    21. 21. Working Differently Listen to and learn from the people we serve Join existing online communities Value the knowledge and experience of the people we serve Invite and acknowledge learner participation in planning, teaching and evaluating www.ag.ndsu.edu/workingdifferently
    22. 22. More • Forward Looking Concepts in Cooperative Extension - bit.ly/CoopExtFuture • Working Differently in Extension – www.ag.ndsu.edu/workingdifferently • Agriculture Communication – www.ag.ndsu.edu/agcomm • Ag Comm Web Services on Facebook www.facebook.com/NDSUAgCommWebServices
    23. 23. Feedback Please complete the post-session survey at http://bit.ly/webservfc13

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