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The modern library web environment consists of multiple content sources and applications that perform essential functions that often overlap and could potentially create a fractured user experience. For example, content in a library’s website may be replicated in LibGuides, blogs, a knowledge base, or even a course management system like Blackboard. Search functionality in a discovery platform may be replicated in a federated search tool or the ILS OPAC. What's even more challenging is that all these tools might be managed by different departments within your library. This presentation will highlight the technical and political challenges to building a single web experience for users and really focus on how to overcome these challenges.