This document discusses smartphones, tablets, mobile apps and their usage. It provides statistics from comScore MobiLens on the percentage of mobile subscribers in the US who engage in various mobile activities like sending texts, using apps, browsing the web and using social media. Pie charts show the market share of leading operating systems like Android and iOS on smartphones and tablets. The document also lists popular apps and encourages connecting with the author on various social media platforms.

1. Smartphones, Tablets
and Mobile Apps
Bob Bertsch
Web Technology Specialist
NDSU Ag Communication

2. Pew Internet & American Life Project

3. Pew Internet & American Life Project

4. Pew Internet & American Life Project

5. Pew Internet & American Life Project

6. Mobile Content Usage
3 Month Avg. Ending Sep. 2012
Total U.S. Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+
Source: comScore MobiLens
Share (%) of Mobile
Subscribers
Total Mobile Subscribers 100.0%
Sent text message to another phone 75.5%
Used downloaded apps 54.0%
Used browser 52.6%
Accessed social networking site or blog 39.0%
Played Games 34.4%
Listened to music on mobile phone 28.6%

7. Apps Are Applications

8. What Makes
Smartphones Smart?
• Operating system • Touchscreen
• Apps processor • GPS
• Web • Accelerometer

9. Operating Systems
Share (%) of U.S. Smartphone Subscribers
Sept. 2012
www.comscore.com
52.5%
34.3%
8.4%
3.6%

10. Operating Systems
Share (%) of Global Tablet Market
Sept. 2012
Strategic Analytics
56.7%
41.3%
1.6%

11. NDSU Extension
Disaster Recovery Log
Android
Winter Survival Kit
iPhone and Android
Heating Fuel Cost Comparison
iPhone and Android

12. What are your favorite apps?
KX Weather Poynt
Tunein radio Solitaire
Songza Potent
Google docs Waze
Voxer Runkeeper
Whereamiat Pinterest
Winter survival kit Agrarian
Evernote Flipboard
Audubon birds Local-navigation
Brightest flashlight Urban spoon
Fargo garage sales Allrecipes
Bubble level Words with friends
Dropbox

13. Connect With Me:
• Twitter - twitter.com/ndbob
• Facebook - facebook.com/bobbertsch
• Google+ - gplus.to/ndbob
• LinkedIn – www.linkedin.com/in/bobbertsch
• Pinterest –pinterest.com/ndbob/
• Scoop.it – scoop.it/bob-bertsch
• Email – robert.bertsch@ndsu.edu