A presentation for NDSU Extension staff on leveraging the power of networks and understanding social learning.

1. Power of Networks &
Social Learning

2. Reach, Influence, Impact
N.D. Adult Population = 545,700
How many of those people does NDSU
Extension need to reach to remain
successful and relevant?

3. Reach, Influence, Impact
Dunbar’s Number = 150
“suggested cognitive limit to the number
of people with whom one can maintain
stable social relationships. These are
relationships in which an individual knows
who each person is and how each person
relates to every other person.”

4. Reach, Influence, Impact
NDSU Extension Employees = 390
# of ppl to reach = 545,700
# of NDSU Extension staff needed =

5. Reach, Influence, Impact
NDSU Extension Employees = 390
# of ppl to reach = 545,700
# of impacts needed per staff =

6. In large networks, any node can
reach any other node in a small
number of steps.
http://www.flickr.com/photos/matt_leclair/318120445/

7. % of
Online
Adults
Using
Social
Media

8. Online Communication &
Transformational Education
We need to bring high
process to our already
high content to begin
using online
communication as a
critical element of a
lifelong learning network
that helps people improve
their lives and
communities.

9. Social media
help Extension
staff:
• Listen to and learn
from the people we
serve
• Connect people with
extension and with
each other
• Engage the public in
meaningful
conversations

10. Twitter
@NDSUExt
Sept. 24–Oct. 20, 2014
Followers:
2,192
accounts
Reach:
7.7 K
impressions

11. YouTube – NDSU Extension Channel
792 subscribers 668,811 video views

12. Facebook – NDSU Extension Service
717 likes 758 users reached
in last 28 days

13. Networked Extension Professional
Active Learner – Organizer – Curator –
Connector – Engager

14. Active Learner
 Able to build & grow an online personal learning
network
Comfortable communicating in online social
spaces
Understands best practices
for maintaining privacy and
security in online spaces
Understands and leverages
the power of online networks
 Able to narrate work in
online spaces

15. Organizer
Able to create and edit online content
Able to create content that is timely, valuable,
findable and shareable
Able to deliver on-demand
learning
Able to create and use
multimedia to attract and
engage users

16. Curator
Able to find & share engaging content
Able to add context to information
Comfortable using online
curation tools
Understand the use of
tags/hashtags for curation

17. Connector
Understand how inclusive networks can benefit
your clients’ and your own learning
Able to discover, understand and participate in
self-organizing online communities
 Incorporates networks
into work plans
Able to connect people
with online resources, and
networks

18. Engager
Uses online networks to engage and
collaborate with others
Understand online collaboration tools
 Able to start online
conversations
Able to find and answer
online questions

19. Why Are Restroom Hand-
Washing Signs By the Sinks?
http://www.flickr.com/photos/akeg/

20. Traditional Learning

21. Learning in the Flow

22. Formal/Informal Learning
Formal Learning (Stocks) Informal Learning (Flows)
 Content is standardized
 Delivered in a specific
space at a specific time
 Usually a passive setting
 Content is customized
 Available anywhere,
anytime
 Encourages active
learning

23. Formal/Informal Learning
Stocks = archived,
organized
 Books
 Publications
Websites
Flows = timely, engaging
 Blogs
 Social media
Webconferences

24. Formal education is a walk through the zoo,
informal learning is a walk through the
savannah. http://stephenwhart.com/quotes
http://www.flickr.com/photos/godutchbaby/4432480199/

25. Formal education is knowing a tomato is a fruit,
informal learning is not using it in fruit salad.
http://stephenwhart.com/quotes/
http://www.flickr.com/photos/elanaspantry/3554762608/

26. Formal education is bricks and mortar, social
learning is clouds and streams
http://stephenwhart.com/quotes/
http://www.flickr.com/photos/mnsc/2768391365/

27. Formal education is the playbook, social
learning is the huddle
http://stephenwhart.com/quotes/
http://www.flickr.com/photos/whetzel/55214370/

28. What is a learning network?
a deliberately formed network of people
and resources capable of guiding our
independent learning goals and
professional development needs.

29. My learning network
Seek Sense Share
Feedly
Zite
Google Alerts
Twitter
Facebook
Google+
Diigo
Scoop.it
Storify
Evernote

30. More
 Forward Looking Concepts in Cooperative
Extension - bit.ly/CoopExtFuture
 Working Differently in Extension –
www.ag.ndsu.edu/workingdifferently
 Agriculture Communication –
www.ag.ndsu.edu/agcomm
 Ag Comm Web Services on Facebook -
www.facebook.com/NDSUAgCommWebServices

31. Connect With Me:
• Twitter - twitter.com/ndbob
• Facebook - facebook.com/bobbertsch
• Google+ - gplus.to/ndbob
• LinkedIn – www.linkedin.com/in/bobbertsch
• Pinterest –pinterest.com/ndbob/
• Scoop.it – scoop.it/bob-bertsch
• Email – robert.bertsch@ndsu.edu