Google Analytics is a useful tool for collecting data about visits to our websites, but how can we use that data as a measure of engagement and impact? In this session, you'll learn about what data is available in Google Analytics, and we'll talk about which data points might be relevant when looking for engagement and impact.

1. Detecting Engagement
in Google Analytics
Bob Bertsch – NDSU Ag Communication

2. Why measure?

3. Improvement

4. Impact

5. What’s Your
Goal?

6. Google Analytics
• Code on every Ag CMS site
• Request access (Google account
required)
• Set up automatic reports

7. Sessions
The period of time a user is engaged with
your website, including all actions.

8. Users
Users that have had at least one session
within the time period, new & returning

9. Pageviews
Total number of pages viewed, including
repeat views by a single user

12. Engagement Metrics
• % returning visitors
• frequency/recency report
• audience engagement rate
• time spent on page
• pages/session

13. Evaluation Keys
• Clear purpose
• Clear goals
• Consistent metrics and measurement over
time
• Use the data to learn and improve
Sarah Baughman, Virginia Tech Research Asst. Prof. and
Military Families Learning Network project lead

14. Time & Effort