Building Community with Social Media

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I prepared this presentation for the 2014 Summer Tech Camp (#fargotechcamp) for educators in the Fargo, ND - Moorhead, MN area. In this workshop, we discussed risks and benefits of being on social media organizationally. We talked about positive examples of social media use by school leaders and shared ideas and strategies for more effective use of social media.

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Building Community with Social Media

  1. 1. Building Community
  2. 2. Bob Bertsch - @ndbob NDSU Ag Communication
  3. 3. • Post your answers to Twitter with hashtags #smrisks and #fargotechcamp • Go to todaysmeet.com/fargotechcamp. Enter your name and answer with hashtag #smrisks What are the risks of using social media professionally?
  4. 4. • Post your answers to Twitter with hashtags #smbennies and #fargotechcamp • Go to todaysmeet.com/fargotechcamp. Enter your name and answer with hashtag #smbennies What are the benefits of using social media professionally?
  5. 5. • Post your answers to Twitter with hashtags #nosmrisks and #fargotechcamp • Go to todaysmeet.com/fargotechcamp. Enter your name and answer with hashtag #nosmrisks What are the risks of NOT using social media professionally?
  6. 6. Risk of not using social media: Obsolescence
  7. 7. Risk of not using social media: Ignorance
  8. 8. Risk of not using social media:
  9. 9. This is not mass media
  10. 10. Real impact comes from connecting people with
  11. 11. 1 to many (mass comm) > Silence
  12. 12. 1 to 1 (personal comm) > 1 to many
  13. 13. Many to many (social) > 1 to 1
  14. 14. #TMSHawk
  15. 15. #TMSHawk
  16. 16. #TMSHawk
  17. 17. #PTCh at
  18. 18. #PTCh at
  19. 19. #PTCh at
  20. 20. #PTCh at
  21. 21. Social
  22. 22. Social Capital Deposits
  23. 23. Social CapitalWithdrawals
  24. 24. KeepingaPositiveBal
  25. 25. AvoidWalled Gardens
  26. 26. OpenWorlds = Anything is Possible
  27. 27. Establish the Norms Do Don’t
  28. 28. Listen!
  29. 29. Don’t Feed theTrolls
  30. 30. ShareYour Story
  31. 31. Questions/WorkTime Twitter.com/ndbob Facebook.com/bobbertsch Linkedin.com/in/BobBertsch Pinterest.com/ndbob Google+: gplus.to/ndbob
  32. 32. Photo Credits Slide 1: “Lego People” by Jakob, https://www.flickr.com/photos/scoobay/ Slide 2: “Lego Dad” by Aidan Bertsch Slide 6: “Obsolete” by Matt Shiffler, https://www.flickr.com/photos/mshiffphotography/ Slide 7: “I can’t see you” by Peter, https://www.flickr.com/photos/12023825@N04/ Slide 8: “Abraham Lincoln on a Velociraptor” by Andrew Becraft, https://www.flickr.com/photos/dunechaser/ Slide 9: “Lego Faces” by Sunny Ripert, https://www.flickr.com/photos/sunfox/ Slide 10: “Rainbow Legos” by Sonny Abesamis, https://www.flickr.com/photos/enerva/ Slide 11: “#161/366” by Robert McGoldrick, https://www.flickr.com/photos/bobsfever/ Slide 12: “#123/366” by Robert McGoldrick, https://www.flickr.com/photos/bobsfever/ Slide 13: “Drum Party” by the great 8, https://www.flickr.com/photos/great8/ Slide 21: “Uncorrected Proof – Not For Sale” by Tara Hunt, https://www.flickr.com/photos/missrogue/ Slide 22: “int1a” by cimddwc, https://www.flickr.com/photos/cimddwc/ Slide 23: “Piggy Bank” by Pascal, https://www.flickr.com/photos/pasukaru76/ Slide 24: “Charles Darwin, Meet Charles Darwin” by Alan, https://www.flickr.com/photos/kaptainkobold/
  33. 33. Photo Credits Slide 25: “LEGO Greenhouse” by Cristiano Maia, https://www.flickr.com/photos/criscmaia/ Slide 26: “Re-tooled Heroes” by Iain Heath, https://www.flickr.com/photos/ochre_jelly/ Slide 27: “Fitter Happier” by hatalmas, https://www.flickr.com/photos/hatalmas/ Slide 27: “Lego Opera Singer – not happy” by Ted Drake, https://www.flickr.com/photos/draket/ Slide 28: “Soundtrack” by Pascal, https://www.flickr.com/photos/pasukaru76/ Slide 29: “Just one damned picture” by Kenny Louie, https://www.flickr.com/photos/kwl/ Slide 30: “Lego People” by Peter Dutton, https://www.flickr.com/photos/joeshlabotnik/

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