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Caviar Technology
on a Ramen Budget
Jessica L. Levin, MBA, CMP, CAE
PollEveryWhere
Mobile Apps

•  Twoppy
•  EventMobi

•  E-Pro Direct
•  Spot Me
•  Cvent

•  QuickMobile
Email Marketing Platforms
Email Marketing Platform Cost

                                    	
  Up	
  to	
  500	
       Up	
  to	
  2,000	
   	
  Up	
  to	
  10,000	
  
                                                              	
  
                                         	
  Email	
              Email	
                       Email	
  
Email	
  Marke+ng	
  Pla/orm	
     	
  Subscribers	
            Subscribers	
   Subscribers	
  
Aweber	
                                   $19	
  	
                  $29	
  	
                 $69	
  
MailChimp	
                                $10	
  	
                  $30	
  	
                 $75	
  
Ver9cal	
  Response	
                      $10	
  	
                  $28	
  	
                 $72	
  
iContact	
                                 $14	
  	
                  $29	
  	
             Contact	
  
Elite	
  Email	
                           $13	
  	
                  $28	
  	
                 $70	
  
SimplyCast	
                               $13	
  	
                  $22	
  	
                 $69	
  
MailiGen	
                                 $10	
  	
                  $25	
  	
                 $60	
  
Constant	
  Contact	
                      $15	
                      $30	
                     $75	
  
Social Media Management Tools
Social Media Management Tools

•  Improved workflow
•  Keyword monitoring and listening
•  All-in-one view of social media channels
•  Better engagement across multiple
   networks
•  In-depth analysis of your social media
   marketing program
Hootsuite http://hootsuite.com/

                            •  Pros
                                  –    Manage any social network
                                  –    Message scheduling
                                  –    Collaborate with others
                                  –    Google Analytics Integration
                                  –    Facebook Insights
                                  –    Twitter Profile Stats

                            •  Cons
                                  –  Does not show followers,
                                     following
                                  –  Sometimes slow in updating


                            •  Price
                                  –  FREE (5 Social Profiles)
                                  –  9.99/month Unlimited Profiles)
SproutSocial http://sproutsocial.com/
                           •  Pros
                              –  Unified inbox to see all activity in
                                 one stream
                              –  Scheduling functionality
                              –  Keyword, hashtag, and user
                                 monitoring across the Web
                              –  Easy following, responding,
                                 retweeting capabilities from directly
                                 within the dashboard
                              –  Workflow management features

                           •  Cons
                              –  Twitter, Facebook, LinkedIn only

                           •  Price
                              –  30-day free trial
                              –  $9/month for 10 profiles (1 user)
                              –  $39/month for 20 profiles (1 user,
                                 additional users $19/month)
Bliss Control http://blisscontrol.com/

                             •  Use
                                –  Change 12 account
                                   settings across 13
                                   different Social Networks
                                   from 1 site

                             •  Price
                                –  FREE
Roost https://www.roost.com/


                        •  Use
                          –  Identifies content
                          –  Schedule campaigns
                          –  Industry tracks

                        •  Price
                          –  FREE
Google Alerts http://www.google.com/alerts

                           •  Use
                              –  monitoring a developing
                                 news story
                              –  keeping current on a
                                 competitor or industry
                              –  getting the latest on a
                                 celebrity or event
                              –  keeping tabs on your
                                 favorite sports teams

                           •  Price
                              –  FREE
Design and Editing
Frame Box http://framebox.org/

                          •  Use
                             –  Drag and Drop
                                Wireframe tool
                             –  Used for
                                 •  Webpages
                                 •  Flyers
                                 •  Brochures

                          •  Price
                             –  FREE
Video
Stupeflix http://studio.stupeflix.com/

                              •  Use
                                  –  Mix photos, video, music
                                  –  create stunning videos in
                                     seconds.
                                  –  Share blog post on your
                                     social networks
                                     seemslessly



                              •  Price
                                  –  $5-$59 / month
USTREAM http://www.ustream.tv/

                        •  Use
                           –  Watch and interact with
                              live shows from around
                              the world
                           –  Broadcast from your
                              computer or mobile

                        •  Price
                           –  Freemium
Live - YouTube   http://www.youtube.com/live



                        •  Use
                            –  Watch and interact with
                               live shows from around
                               the world
                            –  Broadcast from your
                               computer or mobile



                        •  Price
                            –  Free
Google Hangouts http://www.google.com/+/learnmore/hangouts/


                                    •  Use
                                       –  Video Chat with up to 9
                                          people
                                       –  Save Instantly to
                                          YouTube



                                    •  Price
                                       –  Free
Vimeo http://vimeo.com

                         •  Use
                            •  Video Storage and
                               embed



                         •  Price
                            •  FREE
                            •  59.95/yr – Plus
                            •  $199/yr - Pro
Website / Content Management
Wordpress http://wordpress.com

                         •  Use
                            –  Website  Blog Platform
                            –  Flexible to build
                               Communities




                         •  Price
                            –  Low Cost
Orbs http://orbs.com/

                        •  Use
                          –  Website builder
                          –  One-click building




                        •  Price
                          –  FREE
                          –  $5/month
Tumblr https://www.tumblr.com/

                           •  Use
                                 –  Microblog
                                 –  Quickly Share
                                      •  Photos
                                      •  Quotes
                                      •  Videos
                                 –  From Browser, Phone, or E-mail




                           •  Price
                                 –  FREE
SlideShare http://www.slideshare.net/

                           •  Use
                              –  Share
                                  •  Presentations
                                  •  Documents
                                  •  Professional Videos



                           •  Price
                              –  Freemium
Speaker Deck   www.speakerdeck.com


                          •  Use
                             –  Share
                                 •  Presentations
                                 •  Documents
                                 •  Professional Videos




                          •  Price
                             –  Free
Productivity
•  Includes
   –    Google Docs/Drive
   –    Google Voice
   –    Chrome
   –    GMail
   –    Calendar
   –    Google+
   –    Picasa
   –    Blogger
   –    YouTube

•  Price
   –  Mostly Free
Google Drive https://drive.google.com/

                           •  Use
                              –  Share files with others
                              –  Sync files with other
                                 computers



                           •  Price
                              –  FREE – up to 5 GB
                              –  $2.49/month – 25 GB
                              –  $4.99/month – 100 GB
Dropbox https://www.dropbox.com/

                          •  Use
                             –  Share files with others
                             –  Sync files with other
                                computers



                          •  Price
                             –  FREE – up to 2 GB
                             –  $199.95/Year –200GB
                             –  $499.00/year – 500 GB
docstoc http://www.docstoc.com/

                           •  Use
                              –  Share Documents
                              –  Find high quality
                                 documents




                           •  Price
                              –  Free
Evernote http://www.evernote.com

                          •  Use
                             –  Keep everything in sync
                             –  Remember things you
                                like
                             –  Save favorite webpages
                             –  Research Better
                             –  Work with friends and
                                colleagues

                          •  Price
                             –  FREE
                             –  $45/Year
BaseCamp http://www.basecamp.com

                       •  Use
                          –  Project Management
                          –  All your projects stored
                             safely in one place online.
                          –  Your team, clients,
                             contractors, and vendors
                             together
                          –  Daily Progress Reports
                          –  Research Better
                          –  Work with friends and
                             colleagues

                       •  Price
                          –  $20 / Month
                          –  $45 / Year
Feedly http://www.feedly.com

                           •  Use
                               –  Monitor website updates
                                  via RSS (Google Reader
                                  required)
                               –  Share blog post on your
                                  social networks
                                 seemslessly



                           •  Price
                               –  Free
MindMeister   http://www.mindmeister.com



                         •  Use
                            –    Brainstorm
                            –    Manage Meetings
                            –    Plan Projects
                            –    Prepare presentations



                         •  Price
                            –  $5/Month - Personal
                            –  $10/Month - Pro
                            –  $15/Month - Business
Eventbrite http://www.eventbrite.com

                           •  Use
                              –  Publish Event
                                 Regestration
                              –  Promote through
                                 Social App
                                 Integration
                              –  Track attendees


                           •  Price
                              –  FREE
Hojoki http://www.hojoki.com

                      •  Use
                        –  Monitor all cloud apps in
                           1 spot – 1 tab



                      •  Price
                        –  Free
Live Ninja http://www.liveninja.com

                                •  Use
                                      –  1 on 1 session with an
                                         expert



                                •  Price
                                      –  Free
Contact Me!

                 Jessica	
  L.	
  Levin,	
  MBA,	
  CMP,	
  CAE	
  
                   President	
  and	
  Chief	
  Connector	
  
                 Seven	
  Degrees	
  Communica9ons	
  
               www.linkedin.com/in/jessicalevin	
  
       jlevin@sevendegreescommunica9ons.com	
  
                                             908-­‐912-­‐4418	
  
                                                                 	
  
                                                                 	
  

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Caviar Technology on a Ramen Budget

  • 1. Caviar Technology on a Ramen Budget Jessica L. Levin, MBA, CMP, CAE
  • 3. Mobile Apps •  Twoppy •  EventMobi •  E-Pro Direct •  Spot Me •  Cvent •  QuickMobile
  • 5. Email Marketing Platform Cost  Up  to  500   Up  to  2,000    Up  to  10,000      Email   Email   Email   Email  Marke+ng  Pla/orm    Subscribers   Subscribers   Subscribers   Aweber   $19     $29     $69   MailChimp   $10     $30     $75   Ver9cal  Response   $10     $28     $72   iContact   $14     $29     Contact   Elite  Email   $13     $28     $70   SimplyCast   $13     $22     $69   MailiGen   $10     $25     $60   Constant  Contact   $15   $30   $75  
  • 7. Social Media Management Tools •  Improved workflow •  Keyword monitoring and listening •  All-in-one view of social media channels •  Better engagement across multiple networks •  In-depth analysis of your social media marketing program
  • 8. Hootsuite http://hootsuite.com/ •  Pros –  Manage any social network –  Message scheduling –  Collaborate with others –  Google Analytics Integration –  Facebook Insights –  Twitter Profile Stats •  Cons –  Does not show followers, following –  Sometimes slow in updating •  Price –  FREE (5 Social Profiles) –  9.99/month Unlimited Profiles)
  • 9. SproutSocial http://sproutsocial.com/ •  Pros –  Unified inbox to see all activity in one stream –  Scheduling functionality –  Keyword, hashtag, and user monitoring across the Web –  Easy following, responding, retweeting capabilities from directly within the dashboard –  Workflow management features •  Cons –  Twitter, Facebook, LinkedIn only •  Price –  30-day free trial –  $9/month for 10 profiles (1 user) –  $39/month for 20 profiles (1 user, additional users $19/month)
  • 10. Bliss Control http://blisscontrol.com/ •  Use –  Change 12 account settings across 13 different Social Networks from 1 site •  Price –  FREE
  • 11. Roost https://www.roost.com/ •  Use –  Identifies content –  Schedule campaigns –  Industry tracks •  Price –  FREE
  • 12. Google Alerts http://www.google.com/alerts •  Use –  monitoring a developing news story –  keeping current on a competitor or industry –  getting the latest on a celebrity or event –  keeping tabs on your favorite sports teams •  Price –  FREE
  • 14. Frame Box http://framebox.org/ •  Use –  Drag and Drop Wireframe tool –  Used for •  Webpages •  Flyers •  Brochures •  Price –  FREE
  • 15. Video
  • 16. Stupeflix http://studio.stupeflix.com/ •  Use –  Mix photos, video, music –  create stunning videos in seconds. –  Share blog post on your social networks seemslessly •  Price –  $5-$59 / month
  • 17. USTREAM http://www.ustream.tv/ •  Use –  Watch and interact with live shows from around the world –  Broadcast from your computer or mobile •  Price –  Freemium
  • 18. Live - YouTube http://www.youtube.com/live •  Use –  Watch and interact with live shows from around the world –  Broadcast from your computer or mobile •  Price –  Free
  • 19. Google Hangouts http://www.google.com/+/learnmore/hangouts/ •  Use –  Video Chat with up to 9 people –  Save Instantly to YouTube •  Price –  Free
  • 20. Vimeo http://vimeo.com •  Use •  Video Storage and embed •  Price •  FREE •  59.95/yr – Plus •  $199/yr - Pro
  • 21. Website / Content Management
  • 22. Wordpress http://wordpress.com •  Use –  Website Blog Platform –  Flexible to build Communities •  Price –  Low Cost
  • 23. Orbs http://orbs.com/ •  Use –  Website builder –  One-click building •  Price –  FREE –  $5/month
  • 24. Tumblr https://www.tumblr.com/ •  Use –  Microblog –  Quickly Share •  Photos •  Quotes •  Videos –  From Browser, Phone, or E-mail •  Price –  FREE
  • 25. SlideShare http://www.slideshare.net/ •  Use –  Share •  Presentations •  Documents •  Professional Videos •  Price –  Freemium
  • 26. Speaker Deck www.speakerdeck.com •  Use –  Share •  Presentations •  Documents •  Professional Videos •  Price –  Free
  • 28. •  Includes –  Google Docs/Drive –  Google Voice –  Chrome –  GMail –  Calendar –  Google+ –  Picasa –  Blogger –  YouTube •  Price –  Mostly Free
  • 29. Google Drive https://drive.google.com/ •  Use –  Share files with others –  Sync files with other computers •  Price –  FREE – up to 5 GB –  $2.49/month – 25 GB –  $4.99/month – 100 GB
  • 30. Dropbox https://www.dropbox.com/ •  Use –  Share files with others –  Sync files with other computers •  Price –  FREE – up to 2 GB –  $199.95/Year –200GB –  $499.00/year – 500 GB
  • 31. docstoc http://www.docstoc.com/ •  Use –  Share Documents –  Find high quality documents •  Price –  Free
  • 32. Evernote http://www.evernote.com •  Use –  Keep everything in sync –  Remember things you like –  Save favorite webpages –  Research Better –  Work with friends and colleagues •  Price –  FREE –  $45/Year
  • 33. BaseCamp http://www.basecamp.com •  Use –  Project Management –  All your projects stored safely in one place online. –  Your team, clients, contractors, and vendors together –  Daily Progress Reports –  Research Better –  Work with friends and colleagues •  Price –  $20 / Month –  $45 / Year
  • 34. Feedly http://www.feedly.com •  Use –  Monitor website updates via RSS (Google Reader required) –  Share blog post on your social networks seemslessly •  Price –  Free
  • 35. MindMeister http://www.mindmeister.com •  Use –  Brainstorm –  Manage Meetings –  Plan Projects –  Prepare presentations •  Price –  $5/Month - Personal –  $10/Month - Pro –  $15/Month - Business
  • 36. Eventbrite http://www.eventbrite.com •  Use –  Publish Event Regestration –  Promote through Social App Integration –  Track attendees •  Price –  FREE
  • 37. Hojoki http://www.hojoki.com •  Use –  Monitor all cloud apps in 1 spot – 1 tab •  Price –  Free
  • 38. Live Ninja http://www.liveninja.com •  Use –  1 on 1 session with an expert •  Price –  Free
  • 39. Contact Me! Jessica  L.  Levin,  MBA,  CMP,  CAE   President  and  Chief  Connector   Seven  Degrees  Communica9ons   www.linkedin.com/in/jessicalevin   jlevin@sevendegreescommunica9ons.com   908-­‐912-­‐4418