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CAN SOCIAL LEARNING SUCCEED
                ALONGSIDE AN LMS?

                                                        VITAMINDS




lickr.com/photos/megspaperdreams/3555959312/lightbox/
QUESTION
 Can Social Learning
Succeed Alongside an
       LMS:

What do
you think
TODAY’S AGENDA
WHAT SOCIAL LEARNING IS &
WHAT IT IS NOT
  WHAT SOCIAL LEARNING IS
     & WHAT IT IS NOT
SOCIAL LEARNING IS ABOUT
SOCIAL LEARNING IS NOT
       •     About tools only
       •     New
       •     Replacing formal learning
       •     Exclusively informal
       •     e-Learning




http://www.flickr.com/photos/tomkaz/513482576/sizes/o/in/photostream/
SOCIAL LEARNING IN A NUTSHELL

                 Social Media
  Social                         Learning
Networking



                User Generated
                   Content



Collaboration            Share
COULD THE LMS & SOCIAL
LEARNING CLASH?
      COULD THE LMS
& SOCIAL LEARNING CLASH?
PLAY COMPLEMENTARITY

             LMS              Social Media Tools
Push / Directed            Pull / Emergent
Read                       Write
Expert Generated Content   Learner Generated Content
Individual                 Collaborative
CMS                        Wikis
Keywords                   Tags
Curriculum                 Flows
SOCIALIZE YOUR LMS




            http://www.flickr.com/photos/rosiesherry/
                                       4203784937/
SOCIAL LMS vs. SOCIAL NETWORK



                                        Social LMS                                   Social Network
                                 Learning resource
                                                                                         Practices
                                    or program
                       •     Tag                                                • CoPs
                       •     Rate                                               • Competency catalogue
                       •     Comment                                            • Experts Directory
                       •     Share / Forward




http://www.flickr.com/photos/txdragonfly11/6067983361/sizes/l/in/photostream/
WHY COLLABORATIVE LEARNING IS
 WORTH EMBEDDING INTO WORKPLACE
 LEARNING?
WHY COLLABORATIVE LEARNING IS WORTH
EMBEDDING INTO WORKPLACE LEARNING
#1
  DON’T MISS
  THE TRAIN




http://www.flickr.com/photos/sonofgroucho/1558798578/sizes/l/in/photostream/
#2
         IT IS
ADDED VALUE
 FOR THE L&D
   FUNCTION
#3 IT HAS A POSITIVE IMPACT
ON THE LEARNER EXPERIENCE
#4
                                                   IT ENHANCES
                                                   WORKPLACE
                                                   LEARNING




http://www.flickr.com/photos/akujur5/4687278239/
#5
                                                                        IT IS GOOD FOR
                                                                        THE
                                                                        ORGANIZATION


             #5 IT IS GOOD FOR THE
             ORGANIZATION

http://www.flickr.com/photos/renal/4769548769/sizes/l/in/photostream/
If you’re including
social learning in
your organization,
what top tip
would you
 QUESTION
suggest
5 TOP TIPS FOR ADDING SOCIAL
   LEARNING TO YOUR LEARNING
   SOLUTIONS
5 TOP TIPS FOR ADDING SOCIAL LEARNING
    TO YOUR LEARNING SOLUTIONS
#1 BE LEARNER-CENTRIC
            #1
            BE LEARNER-
            CENTRIC
#2                                         #2 MAKE IT SAFE
MAKE IT SAFE




http://www.flickr.com/photos/71033589@N06/6505492735/sizes/l/in/photostream/
#3 ADDRESS YOUR LEARNING GOALS
                     #3 FIRST
             ADDRESS YOUR
             LEARNING GOALS FIRST




http://www.flickr.com/photos/joelstewart/6098532465/sizes/l/in/photostream/
#4 EVOLVE TO LEARNING COMMUNITY
  #4      MANAGEMENT
  EVOLVE TO LEARNING
  COMMUNITY MANAGEMENT
#5 MAKE IT SIMPLE
#5
MAKE IT SIMPLE
And then,
what metrics
would you
 QUESTION
be choosing
MEASURING SUCCESS: WHICH
METRICS TO CHOOSE?
  MEASURING SUCCESS:
WHICH METRICS TO CHOOSE?
WHY TO MEASURE
• To propose a relevant content matching
  learner expectations

• To improve the integration of social media
  into your learning strategy

• To improve the usage of tools by users,
  experts & trainers
WHAT TO MEASURE?

•   Who are the users?
•   What do they consume?
•   How many do you engage?
•   How do you reach them?
WHAT TO MEASURE
    To evaluate your strategy   To evaluate the quality &
            globally:           relevance of each content:

•   Bounce rate                 • Unique page view
•   Unique visitors             • Time on page
•   Referring traffic           • Total pages view
•   Total size of community



            Conversation rate (comment)
            Amplification rate (share)
            Applause rate (like)
WHICH METRICS?
•   # groups                     •   # comments per post
•   # connections                •   # links shared vs. viewed
•   # clicks per visit           •   # like
•   # pages viewed per visit /   •   # users vs. # contributors
    time spent per visit         •   Evolution of tagcloud
•   # followers                  •   Top contributors
•   # posts,                     •   # users vs. # contributors
•   Most used keywords           •   Users:
•   Date of last post /              age, gender, location, lan
    comment                          guage, job, seniority…
WHICH METRICS?
                      •   Visits
                      •   Links
    For a blog        •   Visitors
                      •   RSS subscribers
                      •   Comments
                      •   Views
                      •   Video posts
                      •   Like
For a video channel   •   Comments
                      •   Embeds/Share
                      •   Subscribers
                      •   Link-thrus
                      •   Followers
                      •   Retweets
                      •   @ tweets
 For a microblog      •   General tweets
                      •   Link-thrus
                      •   Mentions
                      •   Listings
                      •   Fans
                      •   Interactions
  For a network       •   Mentions
                      •   Onsite Likes
                      •   Content Shares
HOW TO GET THESE METRICS?
 Social Monitoring tool integrated to your LMS or
  not
 Learner / Trainer / Managers surveys:
  •   How did it help or hinder the learning experience?
  •   Was it easy or difficult to use, explain to others and
      get participant involvement?
  •   What was their perception of the results gained from
      using a social tool?
 Development / Performance reviews
ENSURING LEARNERS & MANAGERS
  ARE CLEAR ABOUT COLLABORATION
ENSURING LEARNERS AND MANAGERS
 ARE CLEAR ABOUT COLLABORATION
TOP TIPS
• Learners are already familiarized with
  SoMe
• Social Learning is of great help for HR and
  L&D
• A new role is emerging for L&D

 In the future, how will we take benefit of all
                  these data?
GOING FURTHER

• http://mashable.com/2012/05/19/social-learning/
• http://www.astd.org/Communities-of-Practice/Career-
  Development/~/media/Files/Certification/Competency%2
  0Model/SocialLearning1.ashx
• http://sociallearningcentre.co.uk/the-smarter-approach-
  to-workplace-learning/
• http://www.learning2012.com/item/socialcollaborative-
  learning.html
• http://www.commoncraft.com/
CONTACT INFORMATION
         VITAMINDS
         Learning & Change Management
         www.vitaminds.fr

info@vitaminds.fr
+ 33.146.910.185

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Can social learning succeed alongside an LMS?

  • 1. CAN SOCIAL LEARNING SUCCEED ALONGSIDE AN LMS? VITAMINDS lickr.com/photos/megspaperdreams/3555959312/lightbox/
  • 2. QUESTION Can Social Learning Succeed Alongside an LMS: What do you think
  • 4. WHAT SOCIAL LEARNING IS & WHAT IT IS NOT WHAT SOCIAL LEARNING IS & WHAT IT IS NOT
  • 6. SOCIAL LEARNING IS NOT • About tools only • New • Replacing formal learning • Exclusively informal • e-Learning http://www.flickr.com/photos/tomkaz/513482576/sizes/o/in/photostream/
  • 7. SOCIAL LEARNING IN A NUTSHELL Social Media Social Learning Networking User Generated Content Collaboration Share
  • 8. COULD THE LMS & SOCIAL LEARNING CLASH? COULD THE LMS & SOCIAL LEARNING CLASH?
  • 9. PLAY COMPLEMENTARITY LMS Social Media Tools Push / Directed Pull / Emergent Read Write Expert Generated Content Learner Generated Content Individual Collaborative CMS Wikis Keywords Tags Curriculum Flows
  • 10. SOCIALIZE YOUR LMS http://www.flickr.com/photos/rosiesherry/ 4203784937/
  • 11. SOCIAL LMS vs. SOCIAL NETWORK Social LMS Social Network Learning resource Practices or program • Tag • CoPs • Rate • Competency catalogue • Comment • Experts Directory • Share / Forward http://www.flickr.com/photos/txdragonfly11/6067983361/sizes/l/in/photostream/
  • 12. WHY COLLABORATIVE LEARNING IS WORTH EMBEDDING INTO WORKPLACE LEARNING? WHY COLLABORATIVE LEARNING IS WORTH EMBEDDING INTO WORKPLACE LEARNING
  • 13. #1 DON’T MISS THE TRAIN http://www.flickr.com/photos/sonofgroucho/1558798578/sizes/l/in/photostream/
  • 14. #2 IT IS ADDED VALUE FOR THE L&D FUNCTION
  • 15. #3 IT HAS A POSITIVE IMPACT ON THE LEARNER EXPERIENCE
  • 16. #4 IT ENHANCES WORKPLACE LEARNING http://www.flickr.com/photos/akujur5/4687278239/
  • 17. #5 IT IS GOOD FOR THE ORGANIZATION #5 IT IS GOOD FOR THE ORGANIZATION http://www.flickr.com/photos/renal/4769548769/sizes/l/in/photostream/
  • 18. If you’re including social learning in your organization, what top tip would you QUESTION suggest
  • 19. 5 TOP TIPS FOR ADDING SOCIAL LEARNING TO YOUR LEARNING SOLUTIONS 5 TOP TIPS FOR ADDING SOCIAL LEARNING TO YOUR LEARNING SOLUTIONS
  • 20. #1 BE LEARNER-CENTRIC #1 BE LEARNER- CENTRIC
  • 21. #2 #2 MAKE IT SAFE MAKE IT SAFE http://www.flickr.com/photos/71033589@N06/6505492735/sizes/l/in/photostream/
  • 22. #3 ADDRESS YOUR LEARNING GOALS #3 FIRST ADDRESS YOUR LEARNING GOALS FIRST http://www.flickr.com/photos/joelstewart/6098532465/sizes/l/in/photostream/
  • 23. #4 EVOLVE TO LEARNING COMMUNITY #4 MANAGEMENT EVOLVE TO LEARNING COMMUNITY MANAGEMENT
  • 24. #5 MAKE IT SIMPLE #5 MAKE IT SIMPLE
  • 25. And then, what metrics would you QUESTION be choosing
  • 26. MEASURING SUCCESS: WHICH METRICS TO CHOOSE? MEASURING SUCCESS: WHICH METRICS TO CHOOSE?
  • 27. WHY TO MEASURE • To propose a relevant content matching learner expectations • To improve the integration of social media into your learning strategy • To improve the usage of tools by users, experts & trainers
  • 28. WHAT TO MEASURE? • Who are the users? • What do they consume? • How many do you engage? • How do you reach them?
  • 29. WHAT TO MEASURE To evaluate your strategy To evaluate the quality & globally: relevance of each content: • Bounce rate • Unique page view • Unique visitors • Time on page • Referring traffic • Total pages view • Total size of community  Conversation rate (comment)  Amplification rate (share)  Applause rate (like)
  • 30. WHICH METRICS? • # groups • # comments per post • # connections • # links shared vs. viewed • # clicks per visit • # like • # pages viewed per visit / • # users vs. # contributors time spent per visit • Evolution of tagcloud • # followers • Top contributors • # posts, • # users vs. # contributors • Most used keywords • Users: • Date of last post / age, gender, location, lan comment guage, job, seniority…
  • 31. WHICH METRICS? • Visits • Links For a blog • Visitors • RSS subscribers • Comments • Views • Video posts • Like For a video channel • Comments • Embeds/Share • Subscribers • Link-thrus • Followers • Retweets • @ tweets For a microblog • General tweets • Link-thrus • Mentions • Listings • Fans • Interactions For a network • Mentions • Onsite Likes • Content Shares
  • 32. HOW TO GET THESE METRICS?  Social Monitoring tool integrated to your LMS or not  Learner / Trainer / Managers surveys: • How did it help or hinder the learning experience? • Was it easy or difficult to use, explain to others and get participant involvement? • What was their perception of the results gained from using a social tool?  Development / Performance reviews
  • 33. ENSURING LEARNERS & MANAGERS ARE CLEAR ABOUT COLLABORATION ENSURING LEARNERS AND MANAGERS ARE CLEAR ABOUT COLLABORATION
  • 34. TOP TIPS • Learners are already familiarized with SoMe • Social Learning is of great help for HR and L&D • A new role is emerging for L&D In the future, how will we take benefit of all these data?
  • 35. GOING FURTHER • http://mashable.com/2012/05/19/social-learning/ • http://www.astd.org/Communities-of-Practice/Career- Development/~/media/Files/Certification/Competency%2 0Model/SocialLearning1.ashx • http://sociallearningcentre.co.uk/the-smarter-approach- to-workplace-learning/ • http://www.learning2012.com/item/socialcollaborative- learning.html • http://www.commoncraft.com/
  • 36. CONTACT INFORMATION VITAMINDS Learning & Change Management www.vitaminds.fr info@vitaminds.fr + 33.146.910.185