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The Power of Social Media for School Leaders


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These are the slides for the IntegratED Conference, 2-17-13, presented by Bill Carozza.

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The Power of Social Media for School Leaders

  1. 1. THE  POWER  OF  SOCIAL  MEDIA  FOR  SCHOOL  LEADERS IntegratED-Portland * February 18, 2013Bill Carozza • Principal – Harold Martin School, Hopkinton, NH • Twitter: @wcarozza • Blog: • Hashtag: #ipdx13
  2. 2. BIG PICTURE GOALS FOR TODAY• Leave with a vision on how you can use social media to: • Communicate with your Community • Communicate with your Staff • Develop Professionally with a PLN
  3. 3. SPECIFIC goals for today:• Establish why the use of social media (SM) and being a Connected Leader is a positive thing for school leaders. Encourage and inspire!• Be introduced to many Social Media possibilities.• Pick at least 2 in the three categories to learn in depth. (Comm. with staff, Comm. with community, Develop professionally)• Time schedule for today.
  5. 5. TodaysMeet
  6. 6. Poll Everywhere
  7. 7. Quick Tweet • Pres. at IntegratED Conf in Portland, OR-Social Media for Admins. Pls tweet back how Twitter has been powerful 4u. #cpchat #edadmin #ipdx13
  8. 8. THE TOOLS:• Communicating with Staff ◦ Polleverywhere ◦ TodaysMeet ◦ Screencasting (Screenr) ◦ Blogging (Blogger) ◦ Web Sharing (Slidesharing and Padlet) ◦ Google Docs ◦ Wikis (Wikispaces)• Communicating with Community ◦ Twitter ◦ Podcasting (Audioboo, Garageband/Podomatic) ◦ Screencasting (Screenr) ◦ Blogging (Blogger) ◦ Photo Sharing (Flickr/Picasa) ◦ Web Sharing (Slidesharing and Padlet) ◦ Video Sharing (School Tube)• Your Professional Development ◦ Twitter ◦ RSS (Google Reader on Tablet or PC/Mac) ◦ Social Bookmarking (Diigo) ◦ Web Sharing (Slidesharing and Padlet)
  10. 10. Vic and Jean CarozzaIt’s all about relationships
  11. 11. Technology Credo • Technology  initiatives  have  to  improve   upon  the  instructional,  curricular,  or   assessment  practices  we  already  value.
  12. 12. Again…Will Richardson• The most sweeping change in our relationship with the Internet may not be as much with the ability to publish as it is the ability to share and connect and create with many, many others of like minds and interests.
  13. 13. You think the world has changed? 1989 Radio Shack Cell Phone Commercial
  14. 14. We have always had technology:From a Principal’s publication in 1815:“Students today depend on paper too much. Theydon’t know how to write on a slate without gettingchalk dust all over themselves. What will they dowhen they run out of paper?”From the National Teachers Association in 1905:“Students today depend too much on ink. They don’tknow how to use a pen knife to sharpen a pencil.Pen and ink will never replace the pencil.”
  15. 15. From Rural American Teacher 1928:“Students today depend upon store bought ink. They don’tknow how to make their own. When they run out of ink they willbe unable to write until their next trip to the settlement. This is asad commentary on modern education.”From PTA Gazette 1941:“Students today depend on those expensive fountain pens. Weparents must not allow them to wallow in such luxury and to thedetriment of their learning.”
  16. 16. From Federal Teachers 1950:“Ballpoint pens will be the ruin of education in our country.Students use these devices then throw them away. The valuesof thrift and frugality are being discarded. Businesses andbanks will never allow such expensive luxuries.”
  17. 17. What is Web 2.0?
  18. 18. Web 1.0• Static web pages• Using search engines• Surfing the web
  19. 19. Web 2.0• Web applications (as opposed to client or desktop based apps.)• User interaction• Facebook, Blogs, Twitter, Wikis• Users focus on ideas, creativity, collaboration• Technical know how-not as important • No need to know computer programming, e.g. HTML
  20. 20. In the Pre-Web 2.0 Age
  21. 21. Communicating With Staff
  22. 22. THE TOOLSCommunicating with Staff•Polleverywhere•TodaysMeet•Screencasting (Screenr)•Blogging (Blogger)•Web Sharing (Slideshare and Padlet)•Google Docs•Wikis (Wikispaces)
  23. 23. ScreencastsUsing Screenr (Use Firefox)
  24. 24. POWER ofscreencasts • Can be used as brief training videos for parents or PD for teachers. • Combines your computer screen with voice. • Client software and web software • Easy web example: Screenr
  25. 25. Blogging
  26. 26. Why Blog? • Writing requires reflection and greater understanding. • Blogging begins the cycle of collaboration. • Blogging encourages teachers and students to do the same. • A blog helps to build your school’s “brand”.
  27. 27.
  28. 28. Collaborationthrough Blogcommenting
  29. 29. Getting your blog going in one day: BLOGGER
  30. 30. Exercise: Communicating With Staff •Polleverywhere •TodaysMeet •Screencasting (Screenr) •Blogging (Blogger) •Links at (workshop resources tab)
  31. 31. Web Sharing: Slideshare
  32. 32. Web Sharing: Padlet
  33. 33. Google Docs
  34. 34. Wikis: Wikispaces
  35. 35. Exercise: Communicating With Staff•Web Sharing (Slideshare and Padlet)•Google Docs•Wikis (Wikispaces) •Links at (workshop resources tab)
  36. 36. Communicating With The Community
  37. 37. THE TOOLSCommunicating with Community• Twitter• Podcasting (Audioboo, Garageband/ Podomatic)• Screencasting (Screenr)• Blogging (Blogger)• Photo Sharing (Flickr/Picasa)• Web Sharing (Slideshare and Padlet)• Video Sharing (School Tube)
  38. 38. Twitter
  39. 39. I thought this was Twitter...
  40. 40. A case for Twitter • Twitter is your window to perhaps the highest quality content on the web. • It’s a free Web 2.0 microblogging service, 140 character max., and inspires you to read and learn. • It’s all about connections • Register at
  41. 41. The Language of Twitter @: Reply sent to a specific personRT: Retweeting helps to spread great tweets to othersDM: Direct Message is like email-private to one person #: Hashtag parses Tweets to a single topic
  42. 42. Why Use Twitter? For Your Rapidly disseminate info School Create your Own PLN (ProfessionalProf. Growth Learning Network)
  43. 43. Disseminating Info From Your School
  44. 44. DEVELOPING YOUR PLN (Personal Learning Network) Learn from other administrators Links to blogs, articles Find collaborative solutions Backchanneling at conferences
  45. 45. HOW TO ACCESS TWITTER?Multi-Column-Tweetdeck, HootsuiteSingle Column-Twitter for Mac,Echofon Smartphone
  46. 46. It’s all about Hashtags #cpchat #edadmin #edchat #elemchat #cmtc12 #ascd #ascd13
  47. 47. ...and Twitter chats too #SatChat Sat. 7:30 AM #21stedchat Sun. 8 AM #edchat Tues. Noon and 7 PM
  48. 48. Twitter ConversationsPERMISSION FOR KIDS TO USE SOCIAL MEDIA Simply connecting WHY USE TWITTER?
  49. 49. Working out ideas Promoting Blog Posts Connecting
  50. 50.
  51. 51. Getting started with Twitter • Head to and set up an account. • Follow those who are here at the conference • Head to a favorite hashtag and start following those who write tweets you like. • You will start getting followers!
  52. 52. Check back on our Twitter message
  53. 53. PODCASTING 57
  54. 54. Podcasting can be with software as complex as Garageband or Audacity...
  55. 55. Much simpler on the iOS Garageband app...or...
  56. 56. Even simpler with the iOS and Android app: Audioboo
  57. 57. Video Sharing: School Tube
  58. 58. Exercise: Communicating With The Community• Twitter• Podcasting (Audioboo, Garageband/ Podomatic)• Screencasting (Screenr)• Blogging (Blogger)• Photo Sharing (Flickr/Picasa)• Web Sharing (Slideshare and Padlet)• Video Sharing (School Tube) • Links at (workshop resources tab)
  59. 59. Your ProfessionalDevelopment-PLN
  60. 60. THE TOOLSYour Professional Development•Twitter•RSS (Google Reader on Tablet or PC/Mac)•Social Bookmarking (Diigo)
  61. 61. RSS Readers
  62. 62. RSS through the iPad Reeder
  63. 63. Social Bookmarking Using Diigo
  64. 64. The problem• You have many web sites that you have love and have bookmarked. How do you organize them so that you can find them again?• do you find good vetted educational web sites instead of searching through thousands on Google?
  65. 65. Solution-SocialBookmarking with Diigo * Organizes all of your web sites * Can set up vetted web sites groups for students * Can search for vetted web sites – more reliable than Google
  66. 66. Exercise: Your PD•Twitter•RSS (Google Reader on Tablet or PC/Mac)•Social Bookmarking (Diigo)• Links at (workshop resources tab)
  67. 67. DEBRIEF!
  68. 68. Resources I am your life long consultant free of charge.All resources can be found at, click tab: “Workshop Resources” Email: Twitter: @wcarozza