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Social media plus final


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Social media plus was used in sessions around Tassie in 2010

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Social media plus final

  1. 1. I keep hitting ‘escape but I’m still here With thanks for inspiration to Hallmark “Maxine”
  2. 2. Where are you on the Social Media continuum? Tutorial 28 Tourism E-Kit
  3. 3. I’m not going online, ever! Original image: 'Kids # 43' by: Jean-Marie LBReleased under an Attribution-ShareAlike License
  4. 4. Worldwide number of Internet users (Est. world pop 6.7 billion) 1 in 4 of the world’s population use the internet 6 in 10 of the world’s population use a mobile phone Access by PC, Laptop, PDA, Smartphone, Mobile device Internet usage 1995 45M 2000 420M 2007 1 billion + 2009 1.7 billion and growing Norton Online Lifestyle Report Original image: 'swiss-memory' 2009 Computer Industry Almanac by: Jamin GrayReleased under an Attribution-ShareAlike License
  5. 5. Countries online Top 15 Countries In PCs In-Use (worldwide 1.190) Year-end 2008 PCs In-Use (#M) Share % 1. U.S. 264.1 22.19 2. China 98.67 8.29 3. Japan 86.22 7.24 4. Germany 61.96 5.21 5. UK 47.04 3.95 6. France 43.11 3.62 7. Russia 36.42 3.06 8. Italy 35.69 3.00 9. South Korea 34.87 2.93 10. Brazil 33.30 2.80 11. India 32.03 2.69 12. Canada 27.63 2.32 13. Mexico 19.13 1.61 14. Australia 17.01 1.43 15. Spain 16.71 1.40 Top 15 Total 853.9 71.70
  6. 6. Screenshot from Social Media Revolution 2
  7. 7. What is Social Media? Software tools that allow individuals and groups to generate content and engage in peer-to-peer conversations and exchange of content e.g. • Internet forums (Facebook) • Weblogs/blogs (Blogger) • Micro-blogging (Twitter) • Wikis (Wikispaces) • Podcasts, pictures, video, (YouTube, Flickr) • Social bookmarking (Delicious, Diigo)
  8. 8. Living Online (your customers) Original image: 'IMG_1596‘ by: Tantek Çelik Original image: 'Joey and April working on their keyboarding skills' by: Michael Surran
  9. 9. Access for all – hole in the wall computers
  10. 10. Examples of Social Media plus... Google + Webcams Blogs Delicious/Social Bookmarking Discussion forums Skype Wikispaces Twitter Wikis Flickr Elluminate or similar YouTube Face book Online Surveys Voice emails
  11. 11. $ spent on Social Media
  12. 12. Examples of Social Media Twitter Enjoys Major Growth and Excellent Stickiness Facebook TWITTER has more than 105 More than 400 million active users million registered users and 50% of active users log on to the hot micro-blogging service Facebook in any given day is adding 300,000 new accounts a day. Average user has 130 friends People spend over 500 billion minutes Last month, Twitter said the per month on Facebook number of tweets per day had climbed to 50 million.
  13. 13. Twitter posts coming directly into the main website Direct link to Facebook Page from main website
  14. 14. Examples of Social Media Trip Advisor 1. Trip Advisor-branded sites make up the most popular and world's largest travel community 2. Real information, advice, and opinions from millions of travellers Flickr 3. Plan and take your perfect trip 1. 4,150 uploads in the last minute 4. More than 32 million unique 2. 160,129 things tagged with monthly visitors morning 5. 15 million+ members 3. 2.7 million things geotagged 6. more than 30 million this month. reviews and opinions Mon 12 April 2010 3pm Photo by Julie K in Taiwan, on flickr. All rights reserved. Permission to reproduce this photo given directly by Julie K on 19th July 2008.
  15. 15. Trip Advisor Discussion forum
  16. 16. Claim your business on Trip Advisor
  17. 17. Searching and Exploring Original image: 'Google logo - spring 09' by: Matt Hamm Original image: 'Google's 9th Birthday - September 27, 2007' by: Justin Original image: 'Google' by: Jürgen Plasser
  18. 18. Find out who is talking about you, and where
  19. 19. Examples of Social Media +… Google
  20. 20. Examples of Social Media + Google Analytics Google Analytics shows you: 1. how people found your site 2. how they explored it 3. how you can enhance their visitor experience. With this information, you can: 1. improve your website return on investment Google Maps 2. increase conversions 1. People can find you! 3. make more money on the 2. Increasing numbers using Google web. mobile 3. Directions to you from x place Features of Analytics 4. Earlier search placement
  21. 21. Keeping track - Igoogle
  22. 22. What can you do online? Photo © Frankie Forsyth/GKB, all rights reserved.
  23. 23. What can’t you do online?
  24. 24. Original image: 'Oh, of course. Now I see.‘ by: Doug Shick
  25. 25. First Steps Some choices… 1. Inactive – not involved at all 2. Spectator – watch but haven’t joined 3. Joiner – have an account but don’t do much with it 4. Critic – commented on others’ spaces, uploaded a little 5. Creator – made my own videos, content and actively participate in the community. Tutorial 28 Tourism E-Kit
  26. 26. First Steps Some choices… 1. Facebook 2. Flickr 3. Twitter 4. Trip Advisor 5. Google Alerts 6. Google Maps 7. Google Analytics 8. Delicious 9. Google Business Sign Up
  27. 27. A Quick Summary  Wiki (Wikispaces) A wiki is a program that allows users to work together to build, organise and edit a webpage. You don’t need to be a multimedia guru to use a wiki. Some of the better known examples are Wikipedia, Wetpaint and Wikispaces. Social Bookmarking (Delicious) Social bookmarking e.g. delicious, diigo is a way to store, organise and share your favourite internet pages. Using this tool, you can access your favourite web pages from any computer that has internet access. Blog (Blogger) A blog is a webpage that functions as a diary or journal. It can be used to record activity or reflect on experiences and as such is a valuable learning tool. For example: blogger, edublogs Micro-blogging (Twitter) users send and read each others' text updates (tweets) which are no more than 140 characters in length.
  28. 28. And some more…  Online Photo Repository & Slide Show Sharing (Flickr/Slideshare) These tools make it easy to share resources such as photos and slide shows with your students and fellow professionals. For Example: flickr and slideshare (like Power Point). Personal Learning Environments (iGoogle) Personal Learning Environments are tools that enable individuals to manage the spaces they use for their own learning (i Google). Discussion Forums Asynchronous postings and replies often displayed in chronological order. VOIP (Skype) Computer based voice and text communication – to other computers and to landlines/mobile phones
  29. 29. And even more!  Virtual meeting rooms/classrooms (Elluminate, go to meeting) Online room which has multiple communication tools built in – voice, text, whiteboard, video, emoticons and can be recorded. Video Websites (Youtube) Online website where you can view, upload and comment on videos. Social Networking Sites (Facebook) Hosts and connects individuals through providing individual web pages, communication tools and a wide range of add on applications. Voice Tools (eg emails) Very similar to text emails but using voice. Messages are recorded and played back by the recipient
  30. 30. Some Websites  1. Wiki on Social Media at 2. Top tools for learning 3. Collect feeds from Social Bookmarking into one spot at Bloglines 4. Software explanation videos 5. Store photos at flickr at 6. Edit photos with Picasa (Google) at 7. Store presentations on Slideshare at 8. Nancy White’s flickr site at (5,726 items!) 9. Laurel Papworth’s book on Social Media and PR Crisis Communication 10. Frankie’s delicious site at
  31. 31. Web cam Strahan Web Cam 9.30 am 12/8/09
  32. 32. Interested in more? Contact me: Email: Skype: frankieforsyth Twitter: frankief Facebook: Frankie Forsyth Delicious links: frankieforsyth Phone: 613 (03) 6278 9292 A copy of this presentation is available at
  33. 33. Thank you  Contact me: and on skype: frankieforsyth A copy of this presentation is available at Original image: 'Rainbow Cafe's door knob' by: CarolineReleased under an Attribution-NonCommercial-ShareAlike License