With thanks for
Where are you on the Social Media
Tutorial 28 Tourism E-Kit
I’m not going online, ever!
Original image: 'Kids # 43'
by: Jean-Marie LBReleased under an Attribution-ShareAlike License
Worldwide number of Internet users
(Est. world pop 6.7 billion)
1 in 4 of the world’s population use the internet
6 in 10 of the world’s population use a mobile phone
Access by PC, Laptop, PDA, Smartphone, Mobile device
2007 1 billion +
2009 1.7 billion and growing
Norton Online Lifestyle Report
Original image: 'swiss-memory'
2009 Computer Industry Almanac http://www.flickr.com/photos/75755822@N00/935197028
http://www.c-i-a.com/pr0109.htm by: Jamin GrayReleased under an Attribution-ShareAlike License
Top 15 Countries In PCs In-Use (worldwide 1.190)
Year-end 2008 PCs In-Use (#M) Share %
1. U.S. 264.1 22.19
2. China 98.67 8.29
3. Japan 86.22 7.24
4. Germany 61.96 5.21
5. UK 47.04 3.95
6. France 43.11 3.62
7. Russia 36.42 3.06
8. Italy 35.69 3.00
9. South Korea 34.87 2.93
10. Brazil 33.30 2.80
11. India 32.03 2.69
12. Canada 27.63 2.32
13. Mexico 19.13 1.61
14. Australia 17.01 1.43
15. Spain 16.71 1.40
Top 15 Total 853.9 71.70
Screenshot from Social Media Revolution 2
What is Social Media?
Software tools that allow individuals and
groups to generate content and engage in
peer-to-peer conversations and exchange of
• Internet forums (Facebook)
• Weblogs/blogs (Blogger)
• Micro-blogging (Twitter)
• Wikis (Wikispaces)
• Podcasts, pictures, video, (YouTube, Flickr)
• Social bookmarking (Delicious, Diigo)
Living Online (your customers)
Original image: 'IMG_1596‘ http://www.flickr.com/photos/39039882@N00/137063302 by: Tantek Çelik
Original image: 'Joey and April working on their keyboarding skills' http://www.flickr.com/photos/27315689@N00/749317332
by: Michael Surran
Examples of Social Media plus...
Elluminate or similar
Examples of Social Media
Twitter Enjoys Major Growth
and Excellent Stickiness
TWITTER has more than 105
More than 400 million active users million registered users and
50% of active users log on to the hot micro-blogging service
Facebook in any given day is adding 300,000 new
accounts a day.
Average user has 130 friends
People spend over 500 billion minutes Last month, Twitter said the
per month on Facebook number of tweets per day had
climbed to 50 million.
Twitter posts coming directly
into the main website
Direct link to Facebook
Page from main website
Examples of Social Media
1. Trip Advisor-branded sites
make up the most popular
and world's largest travel
2. Real information, advice,
and opinions from millions
Flickr 3. Plan and take your perfect
1. 4,150 uploads in the last minute 4. More than 32 million unique
2. 160,129 things tagged with monthly visitors
morning 5. 15 million+ members
3. 2.7 million things geotagged 6. more than 30 million
this month. reviews and opinions
Mon 12 April 2010 3pm
Photo by Julie K in Taiwan, on flickr. http://www.flickr.com/photos/juliekintaiwan/128761316/ All rights reserved.
Permission to reproduce this photo given directly by Julie K on 19th July 2008.
Trip Advisor Discussion forum
Searching and Exploring
Original image: 'Google logo - spring 09' http://www.flickr.com/photos/73532212@N00/3370674355 by: Matt Hamm
Original image: 'Google's 9th Birthday - September 27, 2007' http://www.flickr.com/photos/65929446@N00/1446045529
by: Justin Original image: 'Google' http://www.flickr.com/photos/36875686@N00/189010710 by: Jürgen Plasser
Examples of Social Media +
Google Analytics shows you:
1. how people found your site
2. how they explored it
3. how you can enhance their
With this information, you can:
1. improve your website return
2. increase conversions
1. People can find you! 3. make more money on the
2. Increasing numbers using Google web.
3. Directions to you from x place Features of Analytics
4. Earlier search placement
Original image: 'Oh, of course. Now I see.‘ http://www.flickr.com/photos/46207792@N00/11951382
by: Doug Shick
1. Inactive – not involved at all
2. Spectator – watch but haven’t joined
3. Joiner – have an account but don’t do much with it
4. Critic – commented on others’ spaces, uploaded a little
5. Creator – made my own videos, content and actively
participate in the community.
Tutorial 28 Tourism E-Kit
4. Trip Advisor
5. Google Alerts
6. Google Maps
7. Google Analytics
9. Google Business Sign Up
A Quick Summary
A wiki is a program that allows users to work together to build, organise and edit a
webpage. You don’t need to be a multimedia guru to use a wiki. Some of the
better known examples are Wikipedia, Wetpaint and Wikispaces.
Social Bookmarking (Delicious)
Social bookmarking e.g. delicious, diigo is a way to store, organise and share your
favourite internet pages. Using this tool, you can access your favourite web pages
from any computer that has internet access.
A blog is a webpage that functions as a diary or journal. It can be used to record
activity or reflect on experiences and as such is a valuable learning tool. For
example: blogger, edublogs
users send and read each others' text updates (tweets) which are no more than
140 characters in length.
And some more…
Online Photo Repository & Slide Show Sharing (Flickr/Slideshare)
These tools make it easy to share resources such as photos and slide shows with
your students and fellow professionals. For Example: flickr and slideshare (like
Personal Learning Environments (iGoogle)
Personal Learning Environments are tools that enable individuals to manage the
spaces they use for their own learning (i Google).
Asynchronous postings and replies often displayed in chronological order.
Computer based voice and text communication – to other computers and to
And even more!
Virtual meeting rooms/classrooms (Elluminate, go to meeting)
Online room which has multiple communication tools built in – voice, text,
whiteboard, video, emoticons and can be recorded.
Video Websites (Youtube)
Online website where you can view, upload and comment on videos.
Social Networking Sites (Facebook)
Hosts and connects individuals through providing individual web pages,
communication tools and a wide range of add on applications.
Voice Tools (eg emails)
Very similar to text emails but using voice. Messages are recorded and played back
by the recipient
1. Wiki on Social Media at http://socialmedia10.wikispaces.com/
2. Top tools for learning http://www.c4lpt.co.uk/recommended/index.html
3. Collect feeds from Social Bookmarking into one spot at Bloglines
4. Software explanation videos http://www.commoncraft.com/
5. Store photos at flickr at http://www.flickr.com/
6. Edit photos with Picasa (Google) at http://picasaweb.google.com.au/
7. Store presentations on Slideshare at http://www.slideshare.net/
8. Nancy White’s flickr site at http://www.flickr.com/photos/choconancy/
9. Laurel Papworth’s book on Social Media and PR Crisis Communication
10. Frankie’s delicious site at http://delicious.com/frankieforsyth
Strahan Web Cam 9.30 am 12/8/09 http://www.strahanholidays.com.au/
Interested in more?
Facebook: Frankie Forsyth
Delicious links: frankieforsyth http://delicious.com/frankieforsyth
Phone: 613 (03) 6278 9292
A copy of this presentation is available at
firstname.lastname@example.org and on skype: frankieforsyth
A copy of this presentation is available at http://www.slideshare.net/
Original image: 'Rainbow Cafe's door knob' http://www.flickr.com/photos/93382027@N00/80959145
by: CarolineReleased under an Attribution-NonCommercial-ShareAlike License