Tools of Engagement: Presenting andTraining in a World of Social Media**Audio: Listen over your computer   speakers or dia...
Q&  A   Type question here
Join the conversation on            #ToolsEngage            @TomBunzel            @GoToTraining
Today’s Speakers       Michael Schmier                  Tom Bunzel      VP of Research and Community   Author & Presentati...
Tools of Engagement:Make Training Presentations Part ofa Conversation@TomBunzel#ToolsEngage               Copyright 2010 T...
The New Environment:Socialnomics 2.0• Facebook is now the 3rd largest  country in the world• Facebook exceeds Google for  ...
The Essence of Social Media:Value not Vanity• The key to the  “Groundswell”:  Everyone counts• Presenters no longer  broad...
Social Training Scenario: Law Firm 1.  Prepare staff for topics using a blog –     engage in conversation 2.  Stay connect...
Harnessing the Twitter Backchannel –Creating a Buzz with “#” Hashtags• Electronic commentary and chatter during and  even ...
BackChannel Info and Resources• Cliff Atkinson - www.backchannelbook.com• Olivia Mitchell -  http://speakingaboutpresentin...
Filter with Hashtags:
Transcript: tweetdoc.org
PDF Compilationof Tweets
Leveraging LinkedIn for Research and  Referrals• Fast growing business network  - One user per second – and  doubled this ...
Friending Facebook for Events• Get a web page for an event – have your friends  comment and “Like” and link• Use the page ...
Create a Page for Your Organization• A central area  where you can  communicate  about the latest  events and  interact wi...
Populate the Page• Promote; tell people• Post updates• Add information
New Facebook Page Features• Notifications when fans  interact with your page or  posts• A place to showcase photos  along ...
Giving Your Anecdotes and Stories a Whrrl• Personalize  your  presentation or  training• Localize by  checking in• Upload ...
Distributing Your Content Effectively –Sharing, Tags Mashability and Bookmarks•   Everything points and connects everywher...
ShareThis: Get Users to DistributeYour Content
Share This is a Program for “Mashing”
Using Hosted Video in Blogs and  Presentations for Social Content• The  groundwork for  the Groundswell• Create a  channel...
Embed Code from YouTube to PutVideo into a Blog Post
New YouTube Feature: Embed Code                     • Paste Link (in Email)                     • Share to Blogger
Get the Embed Code/HTML tab
Painless Video withPowerPoint:   • Ask questions to     stimulate discussion   • Use analogies and     metaphors   • Use v...
Strategies & Technologies ForPosting Training PowerPointOnline (as Video)• Make YouTube (or Vimeo), a central video reposi...
Got Movie? Upload to YouTube• AVI• MOV• WMV
Access Your Channel (Account)
Fill in Form
Locate and Upload
AuthorSTREAM Accepts EmbeddedPowerPoint Narration
DO NOT LINK Narration
Present and Narrate
Check Narration in SlideSorter –
Upload to AuthorSTREAM
Fill In Search Data (Meta Tags)
Check Confirmation Screen
Use URL and Embed Links Online
Play in AuthorSTREAM or Send toYouTube
Converted Video in a YouTube Channel
Camtasia – Captures PowerPoint withNarration or Your Entire Screen
Pre-Set or Custom Output Options
Console for Screen Capture
Add-In Directly in PowerPoint
Push Record – Deliver Presentation
Esc Out – Open in Editor
Tweak Narration, Add Effects
Set Zooms and Transitions
Output in a Format for YouTube or DVD
Record a Web Conference•   Citrix:•   GotoMeeting•   GoToWebinar•   GoToTraining
Pre-Set Recording Options (Local orOnline Archive)
Pay Attention to Audience View
Make Sure SOMEONE MonitorsRecording
GoToTraining – ComprehensiveRegistration and Delivery Tools
Use a Central Administration Center
Maintain a Library of Content
Present and Record – Save andDistribute (Archive)
Getting the Most out of Web Conferencesand Webinars• Be creative and  have fun• Use chat, Q&A and  polling to foster  part...
Additional Resources• TechSmith – Camtasia  ▫ http://www.techsmith.com/camtasia.asp• YouTube  ▫ http://www.youtube.com/• S...
Thank You• Tom Bunzel:  http://www.professorppt.com• tbunzel.blogspot.com (tech  and more)• tbunzel@earthlink.nethttp://ww...
Visit: www.gototraining.com                               Click the TRY IT FREE button                               Use P...
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Tools Of Engagement Presenting And Training In Social Media

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Tools of Engagement in Social Media for Training and Presenting

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Tools Of Engagement Presenting And Training In Social Media

  1. 1. Tools of Engagement: Presenting andTraining in a World of Social Media**Audio: Listen over your computer speakers or dial in: U.S.: 1 877 739-5903 Passcode: 472-580-298
  2. 2. Q& A Type question here
  3. 3. Join the conversation on #ToolsEngage @TomBunzel @GoToTraining
  4. 4. Today’s Speakers Michael Schmier Tom Bunzel VP of Research and Community Author & Presentation Expert www.focus.com www.professorppt.com @TomBunzel
  5. 5. Tools of Engagement:Make Training Presentations Part ofa Conversation@TomBunzel#ToolsEngage Copyright 2010 Tom Bunzel All Rights Reserved
  6. 6. The New Environment:Socialnomics 2.0• Facebook is now the 3rd largest country in the world• Facebook exceeds Google for weekly U.S. web traffic• Social Media has become more popular online than porn• -- Socialnomics by Erik Qualman• www.socialnomics.net
  7. 7. The Essence of Social Media:Value not Vanity• The key to the “Groundswell”: Everyone counts• Presenters no longer broadcast• Audiences expect to participate – know and connect with you in an ongoing conversation• Learn a set of tools that keep you connected and engaged
  8. 8. Social Training Scenario: Law Firm 1. Prepare staff for topics using a blog – engage in conversation 2. Stay connected online and with home PC’s, smart phones/PDAs a) Send to Facebook Page for Legal Staff b) Create a hashtag for firm to filter updates on Twitter – engage staff with questions and issues c) Show firm social activities in Whrrl – engage on personal level 3. Invite to webinar about litigation issues– use social tools to promote via Facebook page 4. Post PowerPoint with narration on AuthorStream/YouTube – blog – to prepare for webinar (with hashtag on Twitter) 5. Cover training topic in Webinar using PowerPoint and Word docs – annotate with conference tools 6. Monitor backchannel on Twitter using hashtag 7. Archive webinar and use social tools to reach staff members who missed the event 8. Continue with Steps 1 & 2
  9. 9. Harnessing the Twitter Backchannel –Creating a Buzz with “#” Hashtags• Electronic commentary and chatter during and even in opposition to a presentation• Need to be aware and harness the energy ▫ Survive the experience – adequate preparation ▫ Respond to the audience’s needs – master the phenomenon ▫ Engage with the backchannel – use it for your own purposes• Monitor and even display the Backchannel during the presentation
  10. 10. BackChannel Info and Resources• Cliff Atkinson - www.backchannelbook.com• Olivia Mitchell - http://speakingaboutpresenting.com/twitter/pr esent-twitter-backchannel-ebook/
  11. 11. Filter with Hashtags:
  12. 12. Transcript: tweetdoc.org
  13. 13. PDF Compilationof Tweets
  14. 14. Leveraging LinkedIn for Research and Referrals• Fast growing business network - One user per second – and doubled this year• LinkedIn is a professional resource – connect to contact list in Outlook• Use Search to identify key contacts and potential audience• Ask questions to dig deeper, meet and connect and build buzz and reputation
  15. 15. Friending Facebook for Events• Get a web page for an event – have your friends comment and “Like” and link• Use the page for registration – describe event or webinar
  16. 16. Create a Page for Your Organization• A central area where you can communicate about the latest events and interact with students or colleagues
  17. 17. Populate the Page• Promote; tell people• Post updates• Add information
  18. 18. New Facebook Page Features• Notifications when fans interact with your page or posts• A place to showcase photos along the top of your page• A news feed for your page• The ability to Like and post on other pages as your page
  19. 19. Giving Your Anecdotes and Stories a Whrrl• Personalize your presentation or training• Localize by checking in• Upload pictures from portable devices to create a story and connection
  20. 20. Distributing Your Content Effectively –Sharing, Tags Mashability and Bookmarks• Everything points and connects everywhere else• Host once, display everywhere• Everyone is a critic – comments are key• How people tag and bookmark affect your brand and reputation
  21. 21. ShareThis: Get Users to DistributeYour Content
  22. 22. Share This is a Program for “Mashing”
  23. 23. Using Hosted Video in Blogs and Presentations for Social Content• The groundwork for the Groundswell• Create a channel in YouTube• Embed the code in your blog• “Blog your brains out”
  24. 24. Embed Code from YouTube to PutVideo into a Blog Post
  25. 25. New YouTube Feature: Embed Code • Paste Link (in Email) • Share to Blogger
  26. 26. Get the Embed Code/HTML tab
  27. 27. Painless Video withPowerPoint: • Ask questions to stimulate discussion • Use analogies and metaphors • Use visuals to connect emotionally • Pose problems that evoke understanding ▫ Refer and relate to ongoing conversation online in blogs, social networks and email • Let audience participate in discussion and solutions
  28. 28. Strategies & Technologies ForPosting Training PowerPointOnline (as Video)• Make YouTube (or Vimeo), a central video repository• AuthorStream, a web-hosting site specifically for PowerPoint presentations, hosting a presentation with embedded narration.• Camtasia, a screen capture program capable of recording a live PowerPoint presentation with narration (and optional video of the presenter) and saving it various digital video formats that are web-friendly.• GoToTraining, a web conferencing solution created specifically for training professionals -- lets you show a PowerPoint during an online event, and archive a digital video version for hosting online.
  29. 29. Got Movie? Upload to YouTube• AVI• MOV• WMV
  30. 30. Access Your Channel (Account)
  31. 31. Fill in Form
  32. 32. Locate and Upload
  33. 33. AuthorSTREAM Accepts EmbeddedPowerPoint Narration
  34. 34. DO NOT LINK Narration
  35. 35. Present and Narrate
  36. 36. Check Narration in SlideSorter –
  37. 37. Upload to AuthorSTREAM
  38. 38. Fill In Search Data (Meta Tags)
  39. 39. Check Confirmation Screen
  40. 40. Use URL and Embed Links Online
  41. 41. Play in AuthorSTREAM or Send toYouTube
  42. 42. Converted Video in a YouTube Channel
  43. 43. Camtasia – Captures PowerPoint withNarration or Your Entire Screen
  44. 44. Pre-Set or Custom Output Options
  45. 45. Console for Screen Capture
  46. 46. Add-In Directly in PowerPoint
  47. 47. Push Record – Deliver Presentation
  48. 48. Esc Out – Open in Editor
  49. 49. Tweak Narration, Add Effects
  50. 50. Set Zooms and Transitions
  51. 51. Output in a Format for YouTube or DVD
  52. 52. Record a Web Conference• Citrix:• GotoMeeting• GoToWebinar• GoToTraining
  53. 53. Pre-Set Recording Options (Local orOnline Archive)
  54. 54. Pay Attention to Audience View
  55. 55. Make Sure SOMEONE MonitorsRecording
  56. 56. GoToTraining – ComprehensiveRegistration and Delivery Tools
  57. 57. Use a Central Administration Center
  58. 58. Maintain a Library of Content
  59. 59. Present and Record – Save andDistribute (Archive)
  60. 60. Getting the Most out of Web Conferencesand Webinars• Be creative and have fun• Use chat, Q&A and polling to foster participation• Emphasize visuals to maintain attention• Develop games, exercises and participation prior, during and subsequent to webinar
  61. 61. Additional Resources• TechSmith – Camtasia ▫ http://www.techsmith.com/camtasia.asp• YouTube ▫ http://www.youtube.com/• SlideShare ▫ http://www.slideshare.net/• Citrix Online – www.gotomeeting.com• SlideRocket ▫ http://www.sliderocket.com▫ AuthorStream ▫ http://www.authorstream.com▫ Send6.com – hosting large files (video) ▫ http://www.send6.com
  62. 62. Thank You• Tom Bunzel: http://www.professorppt.com• tbunzel.blogspot.com (tech and more)• tbunzel@earthlink.nethttp://www.professorppt.com/ ning_how.htm“Tools of Engagement” on Amazon
  63. 63. Visit: www.gototraining.com Click the TRY IT FREE button Use Promo Code: training Call: 1-866-962-6491 Email: gototraining@citrixonline.com@gototraining www.facebook.com/GoToTraining

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