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Stand out from
    (the wisdom of) the crowd


       How social media impacts organisations
(and the Winkwaves Kenniscafé perspective for change)




           Dr. René M. Jansen - rene@winkwaves.com
The broad impact of social media
     ic


                                                             Transformation of
    g
 te




                                                                organisation
 ra
St




                                                            “boeien en binden”
                                                              Communities



                                                               Communication
        l
     na




                                                               Medium, a tool
  io
 at
er




                                                                  l levels
            Social Media impa cts society and organisations on al
Op
The impact of social media on organisations

Economic              Identity        Knowledge & Innovation
Perspective          Perspective           Perspective




              The Perspective of Change
Democratising impact social media:
     Organise without organisations




    Kevin
                                                   Sywert
                                                 van Lienden




                 Lower Barrier to entry
                                                        ”
Start and impact without m oney or other “base of power
Economic raison d’etre




                                                      Bank


                                                              if
       Economic view: The Firm  has an economic raison d’etre
                                        gain from economies of scale
they   have lower transaction costs and
                                                                                      to five years....
                                      Expected live time Fort une 500 down from fifty
        De loitte Center of the Edge:
                                                                     Inspired by Coase, Williamson, Clay Shirky and getitdone.org
Reaching the limits of business process modelling and
                 economies of scale?
Identity perspective on organisations and their products




                                                                           ves
                                      innova tion platform to make themsel
Delo itte employees used an internal                                sed”, so
                                 wev er, it “had to be Microsoft ba
  heard: we want an iPhone! Ho                                        peria...
                                the “m   ost comparable” phone, the X
 their ICT department choose



                                         Deloitte quote from “open innovation” wokrshop Jaarbeurs Utrecht 2009
You might own the trademark, you don’t own the brand...




                                                                                ct,
                                            ur co mpetitors is not in the produ
          The difference between you and yo                                  ng
                                            o usly changing negotiated meani
              but in the unique and continu
                               by employees and customers

                                                                                 ey work for?
                                       Q: How many employees love the company th


Civic Integration and Princes Maxima from koningshuis.nl; 21% acc to Global Workforce Survey 2008 conducted by Towers Perrin, Value of the Rose inspired by Ard Huizing and mazzled by “De Maatschap”
Conversations about you: Micro Mobilisation




                                                              ide
     Challenge: connect stories from inside with stories outs
                                                      !
               That’s mu ch more than just “webcare”
The power of web care and joining the conversation?
Actively engaging in conversations: The Wisdom of crowds
Stand out from (the wisdom of) the crowd!




                       The world is flat...
                                                                 Lays “maak de smaak”
                                                      ko
                                              Op enmo




                                                   Wij van WC eend...


           pepad.com
headrush.ty
The impact of social media on organisations

        Economic                      Identity               Knowledge & Innovation
       Perspective                  Perspective                    Perspective




      Organize to let go        Join the conversations      Mobilise wisdom of the crowd
Balance ad-hoc and structure   Balance vision and reality      Balance self and others




                           The Perspective of Change
A brief history of Winkwaves Kenniscafé




                             Archiveren en terugvinden
                             Delen en elkaar inspireren
                             “Slimme dingen doen”




A first draft, summer 2005
A brief history of Winkwaves Kenniscafé




             Live! Janaury 2006
A brief history of Winkwaves Kenniscafé




                                    6
         First customer! Summer 200
A brief history of Winkwaves Kenniscafé




                                   Profielen
                                   Experts


                                   Groepen




                           6
First customer! Summer 200
A brief history of Winkwaves Kenniscafé




                              Gesprekken
                              Groepsdynamiek
                              Kennisdeling




     Summer 2008
A brief history of Winkwaves Kenniscafé




                            25 Kenniscafé’s
                            Ondersteuning werk
                            Impact op organisatie




        2009
Winkwaves Kenniscafé for “wisdom of the (internal) crowd”

                                                        #daretoask
                                                             - the crowd
                                                             - experts



You don’t have to know who to ask
Answers from unexpected sources
Diversity enriches
Questions and answers create a
searchable footprint of “what we
know” and “how we do things
around here”




                                    Capture knowledge
                                        on the fly
Winkwaves Kenniscafé as a “crow's nest 2.0”

                                                            Observation of
                                                          something happening
                                                              “outside”


Source: plein66.nl




 Sense making: “what
does this mean for us”




                                              Decision making
Winkwaves Kenniscafé for more efficiently organising groups of people




                                                   1. Trigger for conversation,
                                                      alignment of activities



                                             “New Employees are sooner
2. Dynamic                                    connected and integrated”
 personal
Profilie” to
show who
  you are




        Dynamic “Kenniskaarten” show
        where you stand in the crowd
A brief history of Winkwaves Kenniscafé




                          2007            2008   2009
2005      2006




           So... What is the next step?
Geniet
               van de gedachte
              dat het anders kan




2010 - 2011
De tijd van experimenteren is voorbij


          1      Heldere aanpak: Wat wil jij veranderen?
                 Samenwerking met “veranderaars”



                 Rijke online gesprekstechnieken

          2      Gericht op verbinden energie bottum up
                 met visie en richting van top down
                 En verbinden van binnen en buiten



              Ondersteuning onbegrijpelijke afkortingen
          3   die ook jouw ICT afdeling gelukkig maken
              (SSL, VPN, SSO, LDAP, OAuth, OpenID, RSS, SaaS, API's, ...)
Wat wil jij veranderen?




                                           Veranderen
Awareness en strategie

Begrijpen wat je kunt
(en wilt) verhuizen
Inrichten
Winkwaves Kenniscafé

Community management




             Samenwerking met “veranderaars”...
Live demo...
Geniet
                                van de gedachte
                               dat het anders kan




           Wat wil jij veranderen?
rene@winkwaves.com           @wijvanwinkwaves

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Winkwaves Stand out from the wisdom of the crowd Next10

  • 1. Stand out from (the wisdom of) the crowd How social media impacts organisations (and the Winkwaves Kenniscafé perspective for change) Dr. René M. Jansen - rene@winkwaves.com
  • 2. The broad impact of social media ic Transformation of g te organisation ra St “boeien en binden” Communities Communication l na Medium, a tool io at er l levels Social Media impa cts society and organisations on al Op
  • 3. The impact of social media on organisations Economic Identity Knowledge & Innovation Perspective Perspective Perspective The Perspective of Change
  • 4. Democratising impact social media: Organise without organisations Kevin Sywert van Lienden Lower Barrier to entry ” Start and impact without m oney or other “base of power
  • 5. Economic raison d’etre Bank if Economic view: The Firm has an economic raison d’etre gain from economies of scale they have lower transaction costs and to five years.... Expected live time Fort une 500 down from fifty De loitte Center of the Edge: Inspired by Coase, Williamson, Clay Shirky and getitdone.org
  • 6. Reaching the limits of business process modelling and economies of scale?
  • 7. Identity perspective on organisations and their products ves innova tion platform to make themsel Delo itte employees used an internal sed”, so wev er, it “had to be Microsoft ba heard: we want an iPhone! Ho peria... the “m ost comparable” phone, the X their ICT department choose Deloitte quote from “open innovation” wokrshop Jaarbeurs Utrecht 2009
  • 8. You might own the trademark, you don’t own the brand... ct, ur co mpetitors is not in the produ The difference between you and yo ng o usly changing negotiated meani but in the unique and continu by employees and customers ey work for? Q: How many employees love the company th Civic Integration and Princes Maxima from koningshuis.nl; 21% acc to Global Workforce Survey 2008 conducted by Towers Perrin, Value of the Rose inspired by Ard Huizing and mazzled by “De Maatschap”
  • 9. Conversations about you: Micro Mobilisation ide Challenge: connect stories from inside with stories outs ! That’s mu ch more than just “webcare”
  • 10.
  • 11. The power of web care and joining the conversation?
  • 12. Actively engaging in conversations: The Wisdom of crowds
  • 13. Stand out from (the wisdom of) the crowd! The world is flat... Lays “maak de smaak” ko Op enmo Wij van WC eend... pepad.com headrush.ty
  • 14. The impact of social media on organisations Economic Identity Knowledge & Innovation Perspective Perspective Perspective Organize to let go Join the conversations Mobilise wisdom of the crowd Balance ad-hoc and structure Balance vision and reality Balance self and others The Perspective of Change
  • 15. A brief history of Winkwaves Kenniscafé Archiveren en terugvinden Delen en elkaar inspireren “Slimme dingen doen” A first draft, summer 2005
  • 16. A brief history of Winkwaves Kenniscafé Live! Janaury 2006
  • 17. A brief history of Winkwaves Kenniscafé 6 First customer! Summer 200
  • 18. A brief history of Winkwaves Kenniscafé Profielen Experts Groepen 6 First customer! Summer 200
  • 19. A brief history of Winkwaves Kenniscafé Gesprekken Groepsdynamiek Kennisdeling Summer 2008
  • 20. A brief history of Winkwaves Kenniscafé 25 Kenniscafé’s Ondersteuning werk Impact op organisatie 2009
  • 21. Winkwaves Kenniscafé for “wisdom of the (internal) crowd” #daretoask - the crowd - experts You don’t have to know who to ask Answers from unexpected sources Diversity enriches Questions and answers create a searchable footprint of “what we know” and “how we do things around here” Capture knowledge on the fly
  • 22. Winkwaves Kenniscafé as a “crow's nest 2.0” Observation of something happening “outside” Source: plein66.nl Sense making: “what does this mean for us” Decision making
  • 23. Winkwaves Kenniscafé for more efficiently organising groups of people 1. Trigger for conversation, alignment of activities “New Employees are sooner 2. Dynamic connected and integrated” personal Profilie” to show who you are Dynamic “Kenniskaarten” show where you stand in the crowd
  • 24. A brief history of Winkwaves Kenniscafé 2007 2008 2009 2005 2006 So... What is the next step?
  • 25. Geniet van de gedachte dat het anders kan 2010 - 2011
  • 26. De tijd van experimenteren is voorbij 1 Heldere aanpak: Wat wil jij veranderen? Samenwerking met “veranderaars” Rijke online gesprekstechnieken 2 Gericht op verbinden energie bottum up met visie en richting van top down En verbinden van binnen en buiten Ondersteuning onbegrijpelijke afkortingen 3 die ook jouw ICT afdeling gelukkig maken (SSL, VPN, SSO, LDAP, OAuth, OpenID, RSS, SaaS, API's, ...)
  • 27. Wat wil jij veranderen? Veranderen Awareness en strategie Begrijpen wat je kunt (en wilt) verhuizen Inrichten Winkwaves Kenniscafé Community management Samenwerking met “veranderaars”...
  • 29. Geniet van de gedachte dat het anders kan Wat wil jij veranderen? rene@winkwaves.com @wijvanwinkwaves

Editor's Notes