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Erhvervsakademi Aarhus

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Erhvervsakademi Aarhus

  1. 1. BeCompetitivelyUnpredictable! www.15inno.com 15inno by Stefan Lindegaard at LinkedIn Groups stefanlindegaard@me.com Twitter: @lindegaardHey! Freebookson 15inno.com!
  2. 2. Faster pace, shrinking window of opportunity,less time for cash cowsTiming is more important than ever!Open innovation and biz model innovation arekey for becoming competitively unpredictable!Future winners make communities work!
  3. 3. “…a philosophy or a mindset that theyshould embrace within their organization.This mindset should enable theirorganization to work with external input tothe innovation process just as naturally as itdoes with internal input”- Making Open Innovation Work, 2011
  4. 4. Partnerships, alliances, consortia, networks DirectedSupplier Summits, Entrepreneur Days Instructions Directive, invitational Directive, participativeCommunities – real life and virtual None Suggestive, invitational Suggestive, participative Relatively few Invitations “Everyone” Credit: OVO Innovation
  5. 5. FMCG MEDTECH PHARMACycle time, money, IPR and conservatism
  6. 6. We have no choice!Participation is the new brandRadical innovation comes from non-domain experts
  7. 7. Change how we innovateBe competitively unpredictableDevelop the right conditions and framework
  8. 8. Don’t mess up like Intuit!Persistency / consistency is key……for becoming preferred partner of choice
  9. 9. Most corporate innovation teams play catch-up!Where is the vision and drive?
  10. 10. They do not innovate on the innovation process!They do not develop their mindset and toolbox!They lack the courage to speak up!They lack communication skills and efforts!
  11. 11. Build on existing culture – and learn from others!Understand the TBX (O) dynamics!Educate up, down and outside!Be selective – you don’t have enough resources!Experiment, iterate – and learn from failure!
  12. 12. Our Approach Learning from Others - 12 interviews with leading OI companies.Learning from The LEGO Group - input from over30 practitioners including 10 interviews Learning by Doing - 4 micro pilots to test capabilities, culture and appetite
  13. 13. Current pilot projects:• "People are much more likely to act their way into a new way of thinking, than think their way into a new way of acting."• Richard Pascale• Therefore we run pilot projects• - in our production area (solving hard, “unsolvable” problems)• - on improving the core LEGO experience through crowdsourcing• - on how to improve core HR processes• - on an Open Innovation platform
  14. 14. Open innovation as a term will disappear!
  15. 15. “When someone tries to innovate within atraditional organization, few will understandwhat he/she is doing, but everybody willunderstand who is a trouble-maker.After the innovation has been embraced by theorganization, few will remember who started it,but everybody will remember who was atrouble-maker.This is the dilemma encountered by manyintrapreneurs - they risk punishment forsuccess.” Credit: David Nordfors
  16. 16. No networking culture, no innovation culture!Direction, training, time are key for success!
  17. 17. Intrapreneurship www.15inno.com 15inno by Stefan Lindegaard at LinkedIn Groups stefanlindegaard@me.com Twitter: @lindegaardHey! Freebookson 15inno.com!
  18. 18. “I believe we possess all the resources and talents necessary. But the facts of the matter are that we have never made the national decisions or marshaled the national resources required for such leadership. We have never specified long-range goals on an urgent time schedule, or managed our resources and our time so as to insure their fulfillment.”
  19. 19. Man on the Moon: Biz plan competition at DanfossNew ventures, identify talent, change cultureTroublemakers: How do you deal with them?
  20. 20. People first, processes next, then ideasTBX: Middle managers are the biggest challengeIntrapreneurship + open innovation?
  21. 21. Holistic view: Go beyond products, technologyNetworker, communicator, intrapreneur, influencerAdaptive, tolerance for uncertainty, optimist1) Innovation leaders and 2) intrapreneurs
  22. 22. “…an intrapreneur must have the ability to seeand pursuepossibilities by piecingtogetherinnovations acrossthreeor more businessfunctionssimultaneously.’”Paul Campbell, former VP, HP
  23. 23. Social media www.15inno.com 15inno by Stefan Lindegaard at LinkedIn Groups stefanlindegaard@me.com Twitter: @lindegaardHey! Freebookson 15inno.com!
  24. 24. Faster pace, shrinking window of opportunity,less time for cash cowsTiming is more important than ever!Open innovation and biz model innovation arekey for becoming competitively unpredictable!Future winners make communities work!
  25. 25. P&G talk the talk – for omedia are key driverswill they walk the walk?
  26. 26. Change how we innovateBe competitively unpredictableDevelop the right conditions and framework
  27. 27. medianot all companies get it yet… But are key drivers for o
  28. 28. Don’t mess up like Intuit!Persistency / consistency is key……for becoming preferred partner of choice
  29. 29. Is there really a need?What (business) value can you offer?Passionate people work with facilitators!You need a strong communication plan!
  30. 30. …tools, services and platforms that drive virtualinteraction and involvement for innovation effortsCrowdsourcing, communities, Twitter and LinkedInSocial media can also work for BtB companies!
  31. 31. Generate more ideas, faster
  32. 32. Generate more ideas, fasterIdentify and interact with innovation partners
  33. 33. Generate more ideas, fasterIdentify and interact with innovation partnersGet market and competitor insights
  34. 34. www.hootsuite.com
  35. 35. Generate more ideas, fasterIdentify and interact with innovation partnersGet market and competitor insightsPromote corporate innovation capabilities
  36. 36. What’s in it for me?Purpose is not definedToo many digital visitors; few residentsNo proven first-mover effect, more Qs than As
  37. 37. Management = What’s in it for them?Lack of time leads to Catch 22Facilitators must educate – up as well as down
  38. 38. Identify your focus area, develop content strategySet up your platform and channelsBecome a curator, start sharingTrack, improve, expand, experiment - iterate
  39. 39. Get in touch! www.15inno.com 15inno by Stefan Lindegaard at LinkedIn Groups stefanlindegaard@me.com Twitter: @lindegaardHey! Freebookson 15inno.com!

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