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Enterprise Storytelling
The document discusses the profound impact of storytelling on society and entrepreneurship, emphasizing that stories shape our understanding of the world and enable change. It suggests that intentional enterprises can recalibrate capitalism towards social equality through powerful narratives and collaboration. It also highlights the importance of personal transformation and connecting individual creativity to global challenges to create a better future.
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Enterprise Storytelling
- 1. @MIND_MAVERICK STORIES & BRANDS FOR INTENTIONAL ENTREPRENEURS NICKJANKEL, WECREATE AMHERST AUGUST 2011
- 2. “In the beginningwas the word.” JOHN 1.1.
- 5. 70% OF WHAT WELEARN IS THROUGH STORIES
- 6. STORIES DEFINE OUR SOCIETYAND OUR WORLD
- 7. "The universe is madeof stories, not atoms." MURIEL RUKEYSER
- 8. CHANGE THE WORLD? FIRST YOUMUST CHANGE THE STORY
- 10. IMAGINE IF YOU TOLDA STORY THIS POWERFUL WITH YOUR ENTERPRISE...
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- 12. “A fact isinteresting, an idea is important, but only a story, a good argument, a well-crafted narrative is amazing, never to be forgotten.” KEVIN KELLY
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- 14. “Legendary totemic beingswandered over the continent in the Dreamtime, singing out the name of everything that crossed their path - birds, animals, plants, rocks, waterhold - and so singing the world into existence. Even today, when an Aboriginal mother notices the first stirring of speech in her child, she lets it handle the 'things' of that particular country: leaves, fruit, insects and so forth. The child at its mother's breast, will toy with the 'thing', talk to it, test its teeth on it, learn its name, repeat its name.” BRUCE CHATWIN
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- 16. PROBLEM FROM THE SILVERMINES OF THE NEW WORLD TO THE ALUMINUM FACADES OF THE BANKS THAT ARE TOO BIG TO FAIL, WE HAVE BEEN EXTRACTING VALUE & EXPLOITING FROM PEOPLE & PLACES ALL IN THE NAME OF
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- 20. “And God said:Let man have dominion of the fish of the sea, and over the fowl of the air. and over the cattle, and over all the earth, and over every creeping thing that creepeth over the earth.” GENESIS 1, 26
- 21. LACK, FEAR, PROPERTY,GREED, LOVE, BROTHERHOOD, TITHING, CHARITY, INVENTION, REVOLUTIONS, PHILANTHROPY, ABOLITIONISM, CO-OPS, PATERNALISM, NEW DEALS, MCCARTHY, CIVIL RIGHTS, HIPPIES, AID, REAGAN, 3RD WAY, DEVELOPMENT...
- 22. RESOLUTION HOW DO WEKEEP CAPITALISM AND ITS (DIS)CONTENTS BUT MAKE THE WORLD MORE JUST, EQUAL AND PEACEFUL FOR THE MAJORITY?
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- 28. DANCE BETWEEN AFFIRMING OURCORE BELIEFS ABOUT THE PAST AND SHINING LIGHT ON A NEW FUTURE
- 29. "If you’re goingto have a story, have a big story, or none at all." JOSEPH CAMPBELL
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- 31. WHY? DO ENTREPRENEURS TELLSTORIES?
- 32. INTEREST ENGAGE WITH YOU,YOUR COMPANY OR BRAND
- 33. INSPIRE PEOPLE TO SEETHINGS IN A NEW WAY
- 34. INVITE OTHERS TO ACTIN A CERTAIN WAY
- 35. INFLUENCE IS KING INTHE AGE OF NETWORKS, MATRICES & COLLABORATIONS
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- 37. CONTEXT CONFLICT CONVENTIONS CHALLENGE CONSCIOUSNESS CONCEPT CONCRETE IMPACT
- 38. CONTEXT THE STATE OFTHE WORLD THE PROBLEM AS MOST SEE IT (WITHOUT CONTEXT THERE IS NO MEANING)
- 39. THIS IS THEWAY THE WORLD IS.... A STORY OF 1 PERSON CAN BE MORE POWERFUL THAT FOR ALL
- 40. CONFLICT THE STRUGGLE, THECONTRADICTIONS, THE RESISTANCE, THE REACTION
- 41. MANY HAVE TRIEDAND FAILED BY...
- 42. CONVENTIONS THE CONVENTIONS OFTHE SECTOR THE ROOT CAUSES OF THE PROBLEM THE WORLDVIEWS THAT CREATE IT
- 43. THIS IS BECAUSEIT IS GENERALLY BELIEVED THAT...
- 44. The Problem Conventional Explanation Conventional Mindset Conventions & Assumptions
- 45. Brand: Apple Non-techies arenot buying The Problem or using computers as much as they should. Disruptive Solution Conventional Explanation Computers are not designed for creativity (and creative people won’t buy them). Disruptive Vision Conventional Mindset Productivity is key reason for existence. This is the essence of modern man. Disruptive Mindset Conventions & The universe is a Assumptions mechanism. We are cogs in that Disruptive Insights machine. & Truths
- 46. CHALLENGE THE TRUE PROBLEM,THE REAL QUESTION, THE STATEMENT OF INTENT, THE OPENING TO CHANGE (BEST WHEN UNEXPECTED, DELIGHTED IN & COMES FROM LOVE)
- 47. SO ACTUALLY THEREALLY CHALLENGE IS HOW TO...
- 48. CONSCIOUSNESS THE INSIGHTFUL REALIZATION,THE TRANSFORMATION, THE CREATIVE LEAP, THE NEW WAY OF THINKING THE BOON!
- 51. THEREFORE IT DOESN’THAVE TO BE THIS WAY BECAUSE...
- 52. CONCEPT THE IDEA, THESOLUTION, THE VISION, THE OPPORTUNITY, THE POSSIBILITY (IDEALLY AN EYE-OPENING CALL TO ACTION)
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- 54. Brand: Apple Non-techies arenot buying The Problem or using computers as Think different with a Mac. much as they could. Disruptive Solution Conventional Explanation Computers are not Computers can be a force designed for creativity for creative thinking & (and creative people creative professionals. wouldn’t buy them). Disruptive Vision Conventional Mindset Productivity is key We are here to reason for existence. express ourselves This is the essence of not to produce stuff. modern man. Disruptive Mindset The universe is a Conventions & The universe is an Assumptions mechanism. We evolving, creative are cogs in that network - so we Disruptive Insights machine. are all creative. & Truths
- 55. CONCRETE TANGIBLE IMPACT INTHE REAL-WORLD WHAT IS IN IT FOR THEM?
- 56. HERE IS HOWTHAT (MIGHT) LOOK & FEEL...
- 58. “IDEAS” CHALLENGE CONVENTIONS CONSCIOUSNESS CONFLICT CONCEPT CONTEXT CONCRETE IMPACT “REALITY”
- 59. What is thestate of play? Are there any 1 CONTEXT shocking facts and figures? Can you tell me about one person who is suffering? What has already been thought of that has 2 CONFLICT failed? What have you struggled with before you saw the light? What are the things everyone thinks that are the 3 CONVENTIONS root causes of the problem? What part of the current story is no longer working? So what is the real task at hand? What 4 CHALLENGE question are you hoping to answer? How do you think that could radically change 5 CONSCIOUSNESS all this? What is the insight you have had that changes the conversation? 6 CONCEPT What is the essence of your idea? CONCRETE How does it, or could it, have an impact? 7 What analogies, parallels could you draw on? IMPACT (COMPANY So what is your concept or company -8 called? NAME)
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- 61. STRUGGLE IS RESOLVED BYA HEIGHTENED UNDERSTANDING EXEMPLIFIED BY THE CHARACTER ARC
- 62. INCLUDE NOT JUDGE, COMPLAIN,OR ATTACK
- 63. "You can never changethings by fighting the existing reality. To change something, build a new model that makes the existing model obsolete." BUCKY
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- 66. WHY? DO YOU WANTOCREATE AN INTENTIONAL ENTERPRISE?
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- 68. DESIRED RESULT WHAT DO YOUWANT PEOPLE TO THINK, FEEL & DO AFTER THE STORY?
- 69. SHARE WHAT IS THESHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO?
- 70. WIN WIN WIN WHERECAN I, MY USERS / PARTNERS & SOCIETY WIN?
- 71. LOOPS ALLOW THE LISTENERTO COMPLETE THE LOOP
- 72. SPIRAL AS ONE LOOPCOMPLETES, ANOTHER OPENS
- 74. 1 IN 5 WILLBECOME DEPRESSED THIS YEAR
- 75. 10 MILLION KIDS ONRITALIN IN US ALONE
- 76. NO. 2 BURDEN ONGLOBAL HEALTH IS DEPRESSION
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- 78. 3 MILLION KIDS DIEA YEAR FROM MALARIA
- 79. 5 YEARS OF MOSQUITONETS FOR EVERY BED IN AFRICA FOR THE SAME THE PENTAGON SPENDS A DAY
- 80. 500 PEOPLE OWN MORETHAT 5 BILLION
- 81. 400,000 ADDITIONAL BATTLE DEATHSIN AFRICA BY 2030 DUE TO GLOBAL WARMING
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- 84. SYSTEM DESIGNED AROUND THEIDEA THAT WHAT LOOK LIKE EXTERNAL SOCIAL PROBLEMS NEED EXTERNAL SOLUTIONS
- 85. WE KNOW FROM OUREVERYDAY LIFE THAT NOTHING CHANGES UNTIL WE CHANGE OUR MINDS
- 86. CRISIS SOCIETY’S MOST PERNICIOUSPROBLEMS STEM FROM A CRISIS OF MINDSET NOT A CRISIS OF CREDIT OR ANYTHING ELSE
- 87. EVERYTHING WE NEED TOSOLVE MOST - IF NOT ALL - OUR GLOBAL PROBLEMS ALREADY EXISTS
- 88. BLOCKAGE IN HOW WETHINK & ACT
- 89. TOOLS TO OPEN UPMINDS & DESIGN CREATIVE SOLUTIONS ALREADY EXIST
- 90. HOW DO WE GETTHE TOOLS FOR HUMAN DEVELOPMENT INTO THE HANDS OF THOSE WHO CAN USE THEM TO SOLVE THEIR OWN PROBLEMS & THOSE OF THE COMMUNITY?
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- 93. "In the longhistory of humankind (and animal kind, too) those who learned to collaborate and improvise most effectively have prevailed.” CHARLES DARWIN
- 94. PEER POWER THE MOSTINFLUENTIAL FORCE ON EARTH
- 95. WISDOM EVERYTHING - FROMTHE ANCIENTS TO THE LATEST NEUROSCIENCE - CAN BE CODIFIED INTO TOOLS FOR ALL TO USE
- 96. EVERY HUMAN CAN BE PARTOF THE CO-CREATION OF A RADICALLY BETTER WORLD IF THEY ARE GIVEN THE TOOLS, ENCOURAGEMENT & FRAMEWORKS
- 97. WECREATE PROVIDE AS MANYPEOPLE AS POSSIBLE WITH THE TOOLS, IDEAS & INSPIRATION TO CO-CREATE A RADICALLY BETTER LIFE / ENTERPRISE / WORLD
- 99. IMAGINE BRINGING TO LIFEACROSS MULTI-MEDIA WISDOM THAT ENGAGE PEOPLE IN CO- CREATING A BETTER WORLD TOGETHER
- 100. INNOVATIONS P2P TOOLKIT FESTIVAL EXPERIENCES TV& RADIO SHOWS THE LIFE LAB THE ACCELERATOR THE ULTIMATE TRIP
- 101. “Nick’s ideas weretrailed on the Australian government's Department for Innovation. Now that's the diffusion of innovation in practice!” “My wife thinks I have had a brain transplant” “The toolkit is neat, fun and engaging. It is simply spectacular and mindblowing that you've integrated all those essential practices and insights.” “They are overflowing with inspiration and practical commitments towards making innovation their new way of life.”
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- 122. “A powerful globalconversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies.”
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- 129. “Excess of sorrow laughs.Excess of joy weeps.” WILLIAM BLAKE
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- 150. 2012 JAPAN SERENITY THROUGH CREATIVITY; HARMONY WITHIN NATURE WHAT ARE ULTIMATE TRIPS? March / April 2012 (Cherry Blossom Season) Ultimate Trips are designed to facilitate deep and powerful transformation through an ‘active’ retreat ABOUT THE HOST In Japan join us to.... Internalise quietude and experience, harnessing our shared, unique and precious cultural heritage to shift our inner world through Nick Jankel is an extreme traveller, philosopher, psychologica elegance through the art of the Tea Ceremony; experience. anthropologist,inspirationalspeakerandtransformationalcoach explore the perfection of imperfection with Wabi teacher. He designs experiential ways to engage us in transformat Ultimate Trip experiences are designed for the discerning, Sabi; have a peak experience whilst flower arranging; independent traveller, part-cultural adventure and part- At 18, Nick spent a year in rural Africa, and it changed his view dive into a many-handed massage in a Ryokan spiritual retreat. life forever, driving his social innovation work and prompting him traditional hotel; explore the spiritual warrior study psychology, anthropology and the world’s wisdom traditi We immerse ourselves in a curated sequence of unique for half a lifetime. Now, almost 20 years later, he has spent his ad archetype through Kyudo archery, the ancient cultural experiences in a country or region chosen because life traveling the world for answers to our emotional, spiritual ‘way of the bow’; find peace in the waterfalls and creating the right conditions for transformation through psychologicalchallenges.Hehasexploredthemystical,shamanic enjoying festivities and celebrations, wisdom traditions, art spiritual best of whatever country he has found himself in. Nick mountain pathways of the legendary Kii Peninsula, also travelled the world many times over researching culture, tre forms, spiritual rituals and more. home of the Yamabushi ‘Mountain Ninjas’; explore and psychological mindsets for many of the world’s most innova the sublime in the legendary gardens of Kyoto. Each morning we meet to set intentions for the day. companies. Each evening we come together to share insights from our experiences and engage in peer-to-peer work to integrate it He holds a triple 1st Class Degree in Philosophy and Medicine f inside us. On some evenings, we enjoy a ‘SoundWaves’ live DJ- Cambridge University. His transformative ideas have found their w BENEFITS OF THIS ULTIMATE TRIP: led music meditation to further embed the transformations to Prime Ministers and Fortune 500 Chief Executives right thro glimpsed during the trip. to billionaires and gang members in Africa. He is deeply passion about the role transformational experiences can play in buildi The cohesion, interconnection and intentionality of better world. He writes for The Guardian and The Financial Time the group is more important than the exact itinerary, which the power of ideas to change the world. Find more about our vision, tours and social mission at www.nickjankel.com www.ultimatetrip.tv 150
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- 152. "Be patient toward everythingunresolved in your heart and try to love the questions themselves... the point is to live everything... live the questions now.” RAINER MARIA RILKE
- 153. HOW CAN I... CONNECT MYTALENTS WITH THE WORLD’S PRESSING NEEDS? THE DOTS OF MY STORY INTO MEANING, PURPOSE & DIRECTION? MY INTUITION IN THE MOMENT WITH THE UNFOLDING REALITY OF THE VISION? INDIVIDUAL CREATIVITY & LOVE?
- 154. “Don't ask whatthe world needs. Ask what makes you come alive, and go do it. Because what the world needs is people who have come alive.” HOWARD THURMAN
- 156. “The ability tosee our lives as stories rather than unrelated, random events increases the possibility for significant and purposeful action.” DANIEL TAYLOR
- 160. "Those who donot have power over the story that dominates their lives — the power to retell it, rethink it, deconstruct it, joke about it, and change it as times change - truly are powerless, because they cannot think new thoughts.” SALMAN RUSHDIE
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- 164. “IDEAS” CONSCIOUSNESS SHIFT CONVENTIONS CONVICTION CONFLICT CONCEPT CONTEXT CONCRETE IMPACT “REALITY”
- 165. What is theproblem or need? What is the state of 1 CONTEXT play? Are there any shocking facts and figures? Can you tell us about one person who is suffering? What has already been thought of that has 2 CONFLICT failed? What models of change have you struggled with before you saw the light? What are the underlying assumptions that generate the 3 CONVENTIONS problem? What are the things everyone thinks that are actually the root causes of the problem? What part of the current story is no longer working? CONSCIOUSNESS How do you see things differently? What is 4 your insight into human nature or the world SHIFT that opens up a new possibility? So what is the scope of the challenge or opportunity? What 5 CONVICTION question are you hoping to answer with your project? What do you see as the opportunity? What is your intent? What is the essence of your project? What, 6 CONCEPT for who, when, where? Longer term, what is the biggest vision you want to realise? CONCRETE tworld? How does it, or could it, have an impact? How 7 can you bring it to life in words or images? What IMPACT analogies, parallels could you draw on? So what is your concept or company 8 COMPANY called?
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- 167. PORTFOLIO PROPOSITION DNA STORY POSITIONING PROVENANCE PROMISE ASSETS VALUES VISION
- 168. 60% OF A COMPANY’SVALUE IS BASED ON SUCH ‘INTANGIBLES’
- 169. EXIST WHETHER WE ‘DIRECT’THEM OR NOT
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- 173. BRANDS ARE ORCHESTRATED STORIESOVER TIME & SPACE
- 174. EDIT WE HAVE TOSNIP & CUT OUR STORY INTO DIFFERENT CONTEXTS TO CO-CREATE WITH OUR STAKEHOLDERS THE BRAND
- 175. ATTENTION ECONOMY MOST PEOPLE HAVEVERY LITTLE TIME - SO THEY NEED TO BE OFFERED A ‘SHORTCUT’ FOR OUR STORY THAT PLAYS OUT OVER VARIOUS INTERACTIONS
- 176. THE FULL STORY MANIFESTED POSITION (ING) VALUES TODAY 5 YEARS
- 177. INTERPRET YOUR FULL STORYIN THE REALITIES OF TODAY. THE CURRENT CLIMATE, TRENDS, COMPETITION, USER BEHAVIORS IN A SIMPLE AND COMPELLING WAY
- 178. GET FUNDERS / USERS INVESTORS INTERNAL EXTERNAL POSITIONING SUPPLIERS / EMPLOYEES COLLABORATORS GIVE
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