Jacob Stiner is exploring a personal brand to become a sports talk show host or analyst. He grew up in Houston, Texas and is passionate about sports. His goals are to get an entry level job in sports entertainment and work his way up to being a well-known host or analyst within 15 years. He plans to network by attending industry events, growing his social media presence, and contacting recruiters and professionals in his field.

1. PERSONAL BRAND EXPLORATION
Jacob Stiner
Project & Portfolio I: Week 1
October 8th, 2022

2. My name is Jacob Stiner and I am from Houston
Texas. I live for sports, as a person who grew up
in a competitive family, sports always had
priority. I want to become a sports talk show host
or analyst.I aim to be someone that people want
to watch or listen to every time my show comes
on.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Radio Sports Talkshow Host
• Sports Game Announcer
• TV Sports Show Host
BRAND ARCHETYPE -My brand
archetype is Hero. Being a Hero
means that you have to be strong
through the tough times and be able
to stay focus on what needs to be
done. We accept the challenge and
the obstacles that are put in front of
us.
[BROAD OCCUPATION] for [INDUSTRY/ MARKET]
Picture Relevant
to Your Industry
Goes Here

4. TARGET AUDIENCE
Taylor Monti
Outreach Plan:
• I will try and email her with my resume and demo reel.
• Try and call the ESPN directly and try and find a
number for her office.
• Try and contact her through Linkedin.
PROFILE
PICTURE
Talent Acquisition at ESPN
Matt Thomas
Outreach Plan:
• Try and reach out to IHeart radio for contact
information.
• Send him an email detailing information on who I am
and what my goals in the radio business are.
• Contact him through social media.
PROFILE
PICTURE
Sports Broadcaster with
IHerat Radio in Houston
Gene White
Outreach Plan:
• Email Gene White about any job openings at Fox
Sports
• Call his office at Fox Sports.
• I will try and follow up with this person a week or two
later if no response.
PROFILE
PICTURE
Director and Talent
Acquisition at Fox Sports

5. GOALS
Short Term: (Immediately After Graduation, YEAR)
‣My goal that I want to set for me is to at least
be able to get in the door at sports
entertainment job. Wether it be Radio T.V. or
with a professional organization would be
great.
Mid Term: (5 YEARs)
‣Have gotten noticed by the corporation and
have gotten promoted.
Long Term: (15 YEARS)
• Be a well known person in the organization I joined.
Highly rated sports talk host or or whatever
profession I get in.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Adobe Premiere Pro
SOFT
HARD
/ Adept /
Microsoft Office / / Expert
People person / / Expert
Willingness to learn / / Expert
Knowledge of Sports
SOFT
HARD
/ / Expert
Technical Knowledge / / Expert
Good speaking skills or
storytelling
/ Adept /
Energy or entertainment / / Expert

7. I help sports fans get the most out of the
game that they love, either with game
coverage or analysis.
PROMISE

8. CREDENTIALS
Work Experience:
• HEB Grocery Store -Cashier
• Home Depot - Overnight Stocker and
Lumber assistant
Education:
• Bachelors in Communications and
Journalism From New England College
• Dan Patrick School of Sports Broadcasting Certificate
Volunteer Roles- Volunteered at the Houston
Children's Museum
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Adam Clanton
Industry Experience:
• Host of the Morning Show on Sports
talk 790 Houston
Education:
• Sam Houston State University
Leadership Experience:
• Radio Show Host for Sports Talk 790 Houston
• Houston Rockets Radio Host
Skills and Proficiencies:
• Digital Editing-X
• Color Commentary-X
• Radio Show Production-X
Jacob Stiner
Overall Online Presence:
• Has over 500+ connections and over 3,000 followers.
No headshot on profile, is active on social media
especially Twitter.
• Grade: Average 70
HEADSHOT HEADSHOT
Industry Experience:
• N/A
Education:
• Bachelors in Communication and Journalism
Leadership Experience:
• Volunteered at Children’s Museum of Houston
Skills and Proficiencies:
• Public Speaking-X
• Adobe Pro-X
• Writing Skills-X
Overall Online Presence:
• 4 connections no followers at least I have a profile
picture and have a bit in my bio.
• Grade: Awful-0

10. COMPETITION
Michael Nistico
Noteworthy Experience:
• Show Host
• Show Producer
YOUR NAME
HEADSHOT HEADSHOT
Industry Experience:
• Podcast Host
• Content Producer at
ThemayorofficeMLB
Education:
• Dan Patrick School of Sports Broadcasting Bachelors in
Sports Broadcasting
Skills and Proficiencies:
• Vocal Skills-X
• Adobe Pro-X
• Public Speaking-X
Overall Online Presence:
• Michael has 94 followers and 85 connections. He has a
profile picture on his Linkedin account. It looks like it
hasn’t been used that much.
• Grade: Average 75
Industry Experience:
• N/A
Education:
• Bachelors in Communication and Journalism
Leadership Experience:
• Volunteered at Children’s Museum of Houston
Skills and Proficiencies:
• Public Speaking-X
• Adobe Pro-X
• Writing Skills-X
Overall Online Presence:
• 4 connections no followers at least I have a profile
picture and have a bit in my bio.
• Grade: Awful-0

11. BRAND POSITION
For [The American Sports Fan] who [To be able
and deliver a show that people want to tune into
everyday.], I provide [MY PERSONALITY AND
SPORTS KNOWLEDGE] because [I AM A
TRUSTING PERSON AND ONLY WANT TO DO
GOOD BY ANYONE.]

12. NETWORKING &
MARKETING
Industry Events & Organizations
• ArrowHead Stadium Seahawks vs Chiefs
‣ December 24th, 2022 | Kansas City Missouri
• First Take Live Shoot from Orlando
‣ October 7th 2022 | ESPN Wide World of Sports
Digital Marketing
• Primary Content: Planning a sports talkshow for YouTube.
• Primary Tools: I will use Twitter a lot more because it is
easier to use and talk with fans and others through the
platform.
• Website: I will use it as a place that people can use to be Able
to keep up to date with content and other things going on with
my brand.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• The kind of mentor I would be looking for is someone
that is not looking for a quick solution, I want someone
that is there for my career goals.
Formal Education
• Bachelors in Communication and Journalism from New
England College
Technical Skills
• Adobe pro products I would like to become a pro at
using the key ones for my profession- 2023
• Technical knowledge - November 2022
• Show producer- November 2022
Soft Skills
• Public Speaking November 2022-
• Story Telling -November 2022
• Broadcast writing- November 2022

14. Jacob Stiner
You know [Sports talkshows are all the same nowadays]? Well, what I do is
[make them interesting with word play and my personality]. In fact, [People
tend to want to hear what I have to say on sports topic].
Picture of You
Goes Here

15. REFERENCES
Nistico, M. (2022, August 8). Michael Nistico
on LinkedIn. Retrieved from
https://www.linkedin.com/posts/michael-
nistico-a4a3351b9/
Adam Clanton - Radio Talk Show Host -
Sports Talk 790 KBME ... - Linkedin.
https://www.linkedin.com/in/adamclanton
.
Gene White - Director, Talent Acquisition for
Fox Sports at ... - Linkedin.
https://www.linkedin.com/in/gene-white-
1a891a8.
Taylor Monti - Recruiter - ESPN | LinkedIn.
https://www.linkedin.com/in/taylormonti.
Matt Thomas - Sports Broadcaster -
Iheartmedia/Houston Rockets - Linkedin.
https://www.linkedin.com/in/matt-thomas-
63302a21a.