Euryl Forde has created a personal brand exploration document that outlines his background in basketball and desire to work in sports broadcasting or analysis. His goals are to obtain a play-by-play job for college basketball within a year of graduating and to open a recreational basketball gym within 12 years. He plans to create YouTube and podcast content focused on basketball to build his brand and potentially work with mentors in the field like Steve Ackles or Stephen A. Smith.

1. PERSONAL BRAND EXPLORATION
Euryl Forde
Project & Portfolio I: Week 1
Oct 31st, 2021

2. Playing basketball for all my life has helped
shape me into the person I am. It taught me
discipline, teamwork, hard work , and helping
others. These are very important things that
make me the person I am. Ever since I can
remember, I’ve always loved helping others.
Spreading positive energy is one of my many
ways of doing just that.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Sports Analyst
• Game Announcer
• Segment Producer
Guy Next Door- I enjoy having
friendly conversations about what
others and I are passionate about.
When I announce a game or deliver
an analysis, I’ll strive to make it feel
like you are just talking to one of
your friends.
Sportscasting for Entertainment

4. Employers
TARGET AUDIENCE
Steve Ackles
Outreach Plan:
• Put out content and create a portfolio.
• I would use twitter or social media to tag him and ESPN
in my posts of my work.
• I would hope to have gained some attention from him
by then to have lunch with him and talk to him about
potentially working for him.
IL PICTURE Senior Coordinating Producer
at ESPN
Stephen A. Smith
Outreach Plan:
• Get a job at ESPN as a writer.
• I would work to get my self in a position to write for/work
with Stephen A.
• After working under him and learning from him.
PROFILE
PICTURE First Take Commentator
at ESPN
Keith Robinson
Outreach Plan:
• Watch and review his content.
• Find his email or social media and send him a message
introducing myself.
• Reach out to him again once Iv’e established myself on
a podcast or show and ask him to join for a segment.
Producer
at Turner Sports

5. GOALS
Short Term: (Immediately After Graduation, YEAR)
• Within a year of graduating I want to have a play x
play job for college basketball games.
Mid Term: (YEAR)
• In 6 years have a job coaching a varsity high school
basketball team.
Long Term: (YEAR)
• I want to open a recreational basketball gym for
people to play basketball in 12 years.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Writing
SOFT
HARD
Novice / Adept / Expert
Editing Novice / Adept / Expert
Listening Novice / Adept / Expert
Decision Making Novice / Adept / Expert
Adobe Certified
SOFT
HARD
Novice / Adept / Expert
Sportscasting Bachelors degree Novice / Adept / Expert
Teamwork Novice / Adept / Expert
Positive attitude Novice / Adept / Expert

7. I help those around me to achieve their
goals by pushing others and working hard.
PROMISE

8. CREDENTIALS
Work Experience:
• Zaxbys back of house cook, Burger King
back of house cook, Dodge dealership
Sales Porter, Mercedes service porter
Education:
• High School diploma, Ridgeview Hgh
School
Volunteer Work:
• I9 basketball coach 4x, Summer Camp
counselor.

9. BRAND POSITION
For sports fans who love to watch, play, and talk
about their favorite team and game, I provide AN
ENTERTAINING EXPERIENCE WHERE I BRING
YOUR FAVORITE SPORTS TO YOU IN THE
COMFORT OF YOUR OWN HOME because
REASON WHY TARGET AUDIENCE SHOULD
BELIEVE YOUR DIFFERENTIATION
STATEMENT.
“NICKNAME?”

10. NETWORKING &
MARKETING
Digital Marketing
• Primary Content: I would put out a combination of videos on
yourube and start a podcast centered around basketball.
• Primary Tools: I wil use youtube to put out most of my
content before reaching on air television.
• Website: I’ll use it as a source of proof to show what I can do
for anyone who would wish to view.

11. PROFESSIONAL DEVELOPMENT
Mentor
• I seek a mentor that will help me e a better team player
without having to let people walk over me.
Formal Education
• Sports Broadcasting Bachelors Degree 2023
Technical Skills
• Adobe Certified – Decemer 2018
• Microsoft Certified – June 2018
Soft Skills
• Voted
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR

12. Euryl Forde
You know how analysts tend to get a little too biased when discussing
certain teams or game outcomes on air? Well, what I do is I keep the
information I am giving to the viewer neutral to avoid any harsh feelings or
feedback from the masses. In fact I used to coach at kids basketball camps
so I’m good with working with people that aren’t always easy to deal with.

13. REFERENCES
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager