This is a project I completed in my Project & Portfolio 1: Personal Branding class. This project was intended to teach me about my personal brand and ways in which I could improve it. I analyzed things in my future profession that I needed to learn and improve upon.

1. PERSONAL BRAND EXPLORATION
Marcus Marshall
Project & Portfolio I: Week 1
April 7th, 2023

2. Greetings! My name is Marcus Marshall. Im a
26 year old father of three from St. Louis,
MO. For years I dreamed of becoming an elite
athlete but when I realized I didn’t have the
health luck to be able to read my dream I
slightly shifted my goals and become a sports
anchor/personality.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Radio Disc Jockey
• Announcer
• Morning Show Host
HERO ARCHETYPE - The way in
which I approach my work is the
way a captain of a ship would. In
that I mean that I believe that we
are stronger together. From the
janitor to the CEO, everyone doing
their collective best leads to success.
Radio Broadcaster for ESPN

4. Hiring Managers in Sports Media
TARGETAUDIENCE
Amy Bennett
Outreach Plan:
• Before contacting Ms. Bennett I will familiarize
myself with ESPNs core values and beliefs.
• One of the first step I will take to connect with Ms.
Bennett is to mail her a thorough resume and
cover letter detailing my experience and abilities.
• Should our conversation proceed I would look to
set up a zoom meeting at her earliest convenience.
Manager,Talent
Acquisitions at ESPN
Gene White
Outreach Plan:
• Prior to reaching out to Mr. White I will search the
companies job board to familiarize myself with
requirements and responsibilities.
• In order to communicate with Mr. White I will email
him a resume and cover letter detailing my experience
and abilities.
• Should our conversation proceed I would look to set up
a phone conversation at his earliest convenience.
Director,Talent Acquisitions
at Fox Sports
Zack (Rogg-Meltzer) Rome
Outreach Plan:
• The first step I would take before contacting Mr. Rome
is to look into some of his prior hires and finding
relatable traits them and I may have.
• In order to make contact with Mr. Rome I would
contact NBC Sports’ HR team to attempt to create
dialogue.
• Should our conversation proceed I would look to set up
a face to face meet as his earliest convenience.
Director/Talent Acquisitions
at NBC Sports

5. GOALS
Short Term: (Immediately After Graduation, 2025)
• Apply forinternships with both nationally and regionally
syndicated radio and internet shows.
‣ I will apply to at least 3 companies every month
for 6 months post graduation
Mid Term: (2029-2034)
• I will increase my LinkedIN connections to over300
‣ I will network with other up and coming
personalities online and in social spaces. I will
attempt to create at least 5 connections per week.
Long Term: (2040-2045)
• Become the Lead Media Director fora professional sports
team
‣ I will work for a company for at least 10
consecutive years before attempting to branch out
and become the leader of my own team, creating
content for a professional basketball or football
organization.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Time Management
SOFT
HARD
Novice / Adept / Expert
Coordination Novice / Adept / Expert
Active Listening Novice / Adept / Expert
Active Learning Novice / Adept / Expert
Social Perceptiveness
SOFT
HARD
Novice / Adept / Expert
Speaking Novice / Adept / Expert
Monitoring Novice / Adept / Expert
Writing Novice / Adept / Expert

7. I help sports fans understand what they
watch by combining everyday, real world
examples with stats and historical
references.
PROMISE

8. CREDENTIALS
Work Experience:
• Production Lead for Nike Air MI, overseeing
production goals while maintaining machine
upkeep and safety guidelines, responsible for
machinery as well as safety and productivity a
team of 10-20 people
• Team Lead for Chick-fil-A, overseeing
onboarding and training of incoming staff; cash
handling; setting schedules for team of 40 plus
individuals, lead a team of 40 plus handling
everything from positions during shift to tax
forms and payments.
Education:
• Dan Patrick’s School of Sportscasting, B.S., Full Sail University (2024)
Leadership Roles:
• Production Lead for Nike Air MI
• Team Lead for Chick-fil-A
• Warehouse Lead for StoneWheel Inc.

9. COMPETITION
Janyre Cooper
Industry Experience:
• Team Reporter - Rollins College
• Content Editor/Videographer -
Orlando Crusaders
Education:
• University of Central Florida - BS Communication and
Media Studies (2017-2021
• Full Sail University - BS Sportscasting (2021-23)
Skills and Proficiencies:
• Writing - Rollins College
• Reporting - Orlando Crusaders
• Production Management - Karate Combat
Marcus Marshall
Overall Online Presence:
• Janyre Cooper has a header and profile picture
that appear professionally. She has over 200
connections. The experience, education, and
skills tabs are all complete and detailed.
• I would grade Janyre’s LinkedIN an A.
Industry Experience:
• Student at Full Sail University
pursuing BS degree in
Sportscasting.
Education:
• Full Sail University - BS Sportscasting (2022-24)
Leadership Experience:
• Production Lead - Nike Air MI
• Team Lead - Chick-fil-A
• Production Lead - Stonewheel Inc.
Skills and Proficiencies:
• Microsoft Office
• Editing - iMovie
• Production Management - Stonewheel Inc.
Overall Online Presence:
• My LinkedIN has zero connections or photos.
My experience, education, and skills tabs
have not been edited.
• I would grade my LinkedIN a D.
Leadership Experience:
• Production Assistant - Karate Combat
• Sports Coach - Scott Johnson’s Tumble and
Gymnastics

10. COMPETITION
Bryan Fenley
Noteworthy Experience:
• Sportscaster - Local 24 ABC Memphis (2014-2017)
• Pregame/Postgame Host for San Diego Padres Radio
Network (2018-2022)
• Sportscaster - IMG Academy (2017-)
Marcus Marshall
Industry Experience:
• Anchor - Fox Sports Radio (2018-)
• Broadcaster - Tennis Channel (2022-)
Education:
• University of North Carolina at Greensboro -
Spanish. And Communications/Media Studies
(2007-2011)
Skills and Proficiencies:
• Broadcast - 63 endorsements
• Storytelling - 43 endorsements
• Editing - 26 endorsements
Overall Online Presence:
• Bryan has over 500 connections on LinkedIN. His
header and profile photos are of him with some
big names in the sportscasting space. His skills,
experience, and education tabs are detailed and
clean.
• I would grade Bryan’s LinkedIN an A
Industry Experience:
• Student at Full Sail University
pursuing BS degree in
Sportscasting.
Education:
• Full Sail University - BS Sportscasting (2022-24)
Leadership Experience:
• Production Lead - Nike Air MI
• Team Lead - Chick-fil-A
• Production Lead - Stonewheel Inc.
Skills and Proficiencies:
• Microsoft Office
• Editing - iMovie
• Production Management - Stonewheel Inc.
Overall Online Presence:
• My LinkedIN has zero connections or photos.
My experience, education, and skills tabs
have not been edited.
• I would grade my LinkedIN a D.

11. BRAND POSITION
For sports fans who want authentic thoughts
from an authentic personality, I provide a real
world outlook on sports that combines statistics,
facts, and history with a true respect for the
athletes that entertain us because I believe to
truly understand the game we love there must be
an understanding of the athletes who have made
it what it is.
“JUNIOR”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Missouri Broadcasters Association Convention
‣ June 1-3, 2023 | Margaritaville Lake Resort - Lake St.
Louis, MO
• Missouri Broadcasters Association Hall of Fame Banquet
‣ June 2, 2023 | Margaritaville Lake Resort - Lake St. Louis,
MO
• NSMA National Convention
‣ June 24-26, 2023 | Winston-Salem Marriott - Winston-
Salem, NC
Digital Marketing
• Primary Content: Making more post online can be a
great way for me to initiate more traffic to my social media
accounts. Changing my account names to my real name will
move me up content boards as well.
• Primary Tools: I plan to become more active on twitter
and Facebook mainly. I have most of my experience with
these two platforms and the social engagement is immense.
• Website: I plan to start stepping out of my comfort zone
and voicing my opinions on more topic I’m interested in.
Specifically career related.

13. PROFESSIONAL
DEVELOPMENT
Mentor
• I will seek internships with local sports radio hosts
with multiple years of experience both on and off
the air.
Formal Education
• BS in Sportscasting from Full Sail University
Technical Skills
• Time Management - LinkedIN Learning,
August 2023
• Coordination - LinkedIN Learning, October
2023
• Speaking - LinkedIN Learning, December
2023
Soft Skills
• Active Listening - LinkedIN Learning,
Feburary 2024
• Active Learning -LinkedIN Learning, April
2024
• Writing - LinkedIN Learning, June 2024

14. Marcus Marshall
You know how there seems to be a
disconnect between today’s athletes, the
traditional media and the way they’re perceived? Well what
I aim to do is give athletes the respect they deserve on a human
level while discussing their ability on the field of play in a honest
and respectable manner.
“

15. REFERENCES
27-3011.00 - Broadcast Announcers and Radio Disc Jockeys.
(n.d.). https://www.onetonline.org/link/summary/
27-3011.00
Amy Bennett profile. (2023, April). LinkedIN.com. Retrieved
April 9, 2023, from https://www.linkedin.com/in/amy-
bennett-3914914/
Bryan Fenley profile. (2023, April). LinkedIN.com. Retrieved
April 9, 2023, from https://www.linkedin.com/in/
bryan-fenley-5a51ab21/
Gene White profile. (2023, April). LinkedIN.com. Retrieved
April 9, 2023, from https://www.linkedin.com/in/gene-
white-1a891a8/
Instructional Design: Adult Learners Online Class | LinkedIn
Learning, formerly Lynda.com. (2014a, September 23).
LinkedIn. https://www.linkedin.com/learning/
instructional-design-adult-learners
Janyre Cooper profile. (2023, April). LinkedIN.com. Retrieved
April 9, 2023, from https://www.linkedin.com/in/
janyre-cooper00/
Project Management Skills for Leaders Online Class |
LinkedIn Learning, formerly Lynda.com. (2022a,
January 12). LinkedIn. https://www.linkedin.com/
learning/project-management-skills-for-leaders
Crenshaw, D. (2022, February 8). The power of managing
your time - Time Management Fundamentals.
LinkedIn. https://www.linkedin.com/learning/time-
management-fundamentals-14548057/the-power-of-
managing-your-time?autoplay=true
Writing Articles Online Class | LinkedIn Learning, formerly
Lynda.com. (2020, March 23). LinkedIn. https://
www.linkedin.com/learning/writing-articles-2
Zack Rome profile. (2023, April). LinkedIN.com. Retrieved
April 9, 2023, from https://www.linkedin.com/in/
zackrm/