The document provides details about Carolina Morrone's personal brand exploration project. It includes biographical information about her background and experiences living in Brazil and the US. Her goals are to work in event production and eventually own her own event production company. The document outlines her identity, potential job titles, skills, short term and long term goals, competitors, and a plan to develop her professional network and skills.

1. PERSONAL BRAND EXPLORATION
Carolina Morrone
Project & Portfolio I: Week 1
November 30, 2021

2. My name is Carolina Morrone and I was born
and raised in São Paulo, Brazil. When I was 14
years old I moved to Orlando, Florida with my
family, where I learned English as my second
language. As soon as I graduated High School I
moved back to Brazil and studied Business
Administration. Along with the studies, I had
international business experience in running a
small operation pretty much by myself, only with
a remote help of the other owner. I recently
moved back to the US and learned a third
language, Spanish. My main goal is to own an
event production company and my mission and
purpose with it is have a great time lightening up
the world by entertaining people and getting
others to enjoy life to the fullest.
IDENTITY

3. PROFESSION
Potential Job Titles:
•Festival Producer at Insomniac
•Day to Day Manager at Live
Nation
•VIP Nation Event Manager,
Festivals and Touring at Live
Nation
BRAND ARCHETYPE -
Enthusiastic, expressive, self-
deprecating, Motivational, self-
confident, self-disciplined, and
direct
Event producer for Entertainment Industry

4. Event Producers
TARGET AUDIENCE
Philip Blaine
Outreach Plan:
• Setting up an account, researching and trying contact
with him at LinkedIn
• I will email him talking a little about me and will
personalize by talking a little about how impressed I am
with his achievements and journey
• I will follow up by keeping sending periodically emails
and staying in touch with him until the next Insomniac
event in Florida, where I will try to meet him
PROFILE
PICTURE Executive Producer at
Insomniac
Alyxzander Bear
Outreach Plan:
• Setting up an account, researching and trying contact
with him at LinkedIn
• I will email him talking a little about me and will
personalize with the fact that he lived and graduated
from a Miami University in Florida
• I will follow up by keeping sending periodically emails
and staying in touch with him until the next Insomniac
event in Florida, where I will try to meet him
PROFILE
PICTURE Executive Director of
Production at Insomniac
Kylie Nicoletti
Outreach Plan:
• Setting up an account, researching and trying contact
with her at LinkedIn
• I will email her talking a little about me and personalize
with the fact that she lived in Orlando and graduated
from UCF in Event Planning
• I will follow up by keeping sending periodically emails
and staying in touch with her until the next Insomniac
event in Florida, where I will try to meet her
PROFILE
PICTURE Production Coordinator at
Insomniac

5. GOALS
Short Term: (Immediately After Graduation, 2023)
•Start working at a festival production company in the
entertainment industry
‣Apply to 8 different positions before the graduation
month in order to have a answer from them already
by the time of my graduation
Mid Term: (2027)
•Work as a manager or director at a festival production
company in the entertainment industry
‣Work in at least 3 other lower positions in the
previous 4 years to acquire knowledge required to a
manager or director position
Long Term: (2032)
•Own a festival/event production company
‣Have worked in at least 3 different companies since
graduation until 2032 to gain on site experience and
get different managerial experiences to acquire
knowledge and create the perfect match to my
company

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Trilingual
SOFT
HARD
Novice / Adept / Expert
International business experience Novice / Adept / Expert
Excel Novice / Adept / Expert
People and time management Novice / Adept / Expert
Project management
SOFT
HARD
Novice / Adept / Expert
Negotiation and budgeting Novice / Adept / Expert
Professional writing Novice / Adept / Expert
Public speaking and interpersonal skills Novice / Adept / Expert

7. I help companies make their customers enjoy
life to the fullest by helping them develop
events that will promote unique remarkable
experiences.
PROMISE

8. CREDENTIALS
Work Experience
•Customer service representative at UniK
Spa for 2 year
•Sales representative at Equity Solar for 2
years
•Assistant producer in a 5 different
festivals in Brazil
Education
•Business Administration, B.S., FAAP (São
Paulo, Brazil) 2019
•Entertainment Business, B.S., Full Sail University (Exp. May/2023)
Leadership Roles
•Manager and director at Oakberry Açaí in
São Paulo, Brazil for 3 years
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Isamar M. Colón
Industry Experience
• Worked in a radio station
Educatio
n
• Entertainment Business, B.S., Full Sail University
Leadership Experienc
e
• Leaded several live programs at AM Frequency Radio
Station
• Worked alongside the public relations director of WIPR
Channel 6
Skills and Pro
fi
ciencie
s
• Works well under pressure
• Bilingual
• Communication
Carolina Morrone
Overall Online Presenc
e
• Good overall online presence, 107 connections, banner
and headshot are professional, has a very detailed
profile with all her achievements and experiences, and
has the LinkedIn URL customized
• Grade: Superior, 85 out of 100
HEADSHOT HEADSHOT
Industry Experience
• Assistant producer in a 5 different
festivals in Brazil
Education
• Business Administration, B.S., FAAP (São Paulo, Brazil)
2019
• Entertainment Business, B.S., Full Sail University (Exp.
May/2023)
Leadership Experience
• Manager and director at Oakberry Açaí in São Paulo,
Brazil for 3 years
Skills and Proficiencies
• Time management
• Trilingual
• International business management experience
Overall Online Presence
• Not yet a good online presence, no connections,
LinkedIn profile still being build up
• Grade: Poor, 20 out of 100

10. COMPETITION
Stephanie Boakye-
Danquah
Noteworthy Experience
• Sales associate at Calvin Klein
• Salesperson at ABC Fine Wine & Spirits
Carolina Morrone
HEADSHOT
HEADSHOT
IIndustry Experience
• None
Educatio
n
• Bachelor’s of Fine Arts at Norfol State University
• Master’s degree of Entertainment Business at Full Sail
University
Skills and Pro
fi
ciencie
s
• Customer service
• Microsoft Excel, word and power point
• Public Speaking
Overall Online Presenc
e
• 89 connections, banner customized, professional
headshot, the profile has has basic information, could
add a little bit more of things about her since she
doesn’t have much experience to add in the profile, the
URL is customized
• Grade: Average, 50 out of 100
Industry Experience
• Assistant producer in a 5 different
festivals in Brazil
Educatio
n
• Business Administration, B.S., FAAP (São Paulo, Brazil)
2019
• Entertainment Business, B.S., Full Sail University (Exp.
May/2023)
Leadership Experienc
e
• Manager and director at Oakberry Açaí in São Paulo,
Brazil for 3 years
Skills and Pro
fi
ciencie
s
• Time management
• Trilingual
• International business management experience
Overall Online Presenc
e
• Not yet a good online presence, no connections,
LinkedIn profile still being build up
• Grade: Poor, 20 out of 100

11. BRAND POSITION
For event production companies who need minds capable to
develop and create different unique experiences to their
customers, I provide ideas and hard work in order create
these experiences and successfully get others to enjoy life to
the fullest because of my international business and
leadership experience, my ability to communicate in 3
different languages and my passion for the entertainment
industry.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• LatinX Virtual Summit
‣ June 10-11/2022 (Virtual)
• Expo Brazil
‣ March 5/2022 in Orlando, FL
• The 11th Annual Brazilian Festival
‣ October 8-9/2022 in Fort Lauderdale
Digital Marketing
• Primary Content: I believe I have to create content that
people can interact with and that will show my entertainer
brand archetype and my enthusiastic temperament
• Primary Tools: I will use instagram and LinkedIn to promote
myself. I believe doing at least one post every week will be the
best fit. On LinkedIn I have to study a little bit more about
what format, and on instagram will be by posts and stories
• Website: I will promote my website on my social media and
make sure all important information about me is found there
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I seek a mentor who understands about the
entertainment industry and who has background in
working with the production of festivals and nightlife
events. I want my mentor to be somebody I look up to
and I want to be partnered with him by or before my
graduation date
Formal Education
• Entertainment Business, B.S., Full Sail University (Exp.
May/2023)
Technical Skills
• Masters Degree in Entertainment or Music Business- Full
Sail University starting June, 2023
Soft Skills
• Interpersonal skills- Watch videos about it on LinkedIn
learning by the end of this mont
h
• Communication skills - Watch videos about it on
LinkedIn learning by the end of this mont
h
•

14. Carolina Morrone
You know how people struggle to adapt living in a
new country? Well, what I do is that I bring part of their
culture close back to them by promoting unique experiences with latin music
events. In fact, I got a lot of culture experience working in festivals back in
my home country, Brazil.
“
Picture of You
Goes Here

15. REFERENCES
“Alyxzander Bear.” LinkedIn, https://www.linkedin.com/search/
results/all/?
keywords=alyxzander+bear&origin=RICH_QUERY_SUGGES
TION&position=0&searchId=11f4ba5e-6ccc-4873-9d55-
c32f9f919362&sid=Brq.
“Coachella: Festival Production and behind-the-Scenes Prep.”
Actsoft, A Global Leader in Mobile Workforce Management
and Digital Transformation, 27 May 2021, https://
www.actsoft.com/2018/04/19/coachella-festival-production-
and-behind-the-scenes-prep/.
“Florida's Largest.” Annual Brazilian Festival, https://
www.brazilianfestival.org/.
“Kylie Nicoletti” https://www.linkedin.com/in/kylie-nicoletti-
b7040613a.
Stephanie A. Danquah - LinkedIn. https://www.linkedin.com/in/
stephanie-a-danquah-83090b137.
Isamar Miranda Colón - Linkedin. https://www.linkedin.com/in/
isamar-miranda-colon
.
“Latinx 2021.” Wonder Women Tech, 10 June 2021, https://
wonderwomentech.com/conferences/latinx-virtual-
summit-2021/.
“Philip Blaine” - LinkedIn. https://www.linkedin.com/in/philipblaine
.
Staff, DJ Mag. “EDC Las Vegas Will Go Ahead in May, Insomniac
Con
fi
rms.” DJMag.com, 9 Apr. 2021, https://djmag.com/news/
edc-las-vegas-will-go-ahead-may-insomniac-con
fi
rms.
“All the Party People We Saw at Electric Daisy Carnival Orlando
2021.” Orlando Weekly Photo Galleries, 15 Nov. 2021, https://
photos.orlandoweekly.com/all-the-party-people-we-saw-at-
electric-daisy-carnival-orlando-2021/?slide=1.
“What Are Cognitive Skills?” Mind Matters, https://
www.mindmattersjo.com/what-are-cognitive-skills.html.