The document outlines Brant Bednarz's personal brand exploration and goals for a career in sports broadcasting. His short term goal is to start an entry-level broadcasting position by 2025. His mid-term goal is to establish himself as a professional sports broadcaster by 2030, and his long term goal is to produce and host his own radio show by 2050. He is pursuing a Bachelor's degree in Sportscasting from Full Sail University and seeking mentors and experience in technical and soft skills to advance his career.

1. PERSONAL BRAND EXPLORATION
Brant Bednarz
Project & Portfolio I: Week 1
October 30, 2022

2. My outward appearance can tell a much different story than the
reality of the situation. At a young age, I was tested for battle.
The idea of never giving up was instilled into me during my early
years and my commitment to keep going has helped me through
brutal times. I believe in the power of the human mind. It seems
to me that there is nothing that the human brain cannot
accomplish. This is backed by experiences of my own and of
those that I love. I am determined, persistent, and I work to
establish productive relationships. I am outgoing and social, and I
would love to talk to you. My purpose consists of spreading love
and positivity to those that I encounter in any area of life. I value
honesty and I strive to be able to put other people in places of
trust. If I can trust a person, then our relationship is strengthened
significantly. I am passionate about sports and I am driven to
succeed in any venture. I aim to pursue jobs in sports
broadcasting after the conclusion of my career at Full Sail.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Announcer
• TV News Anchor
• Radio Announcer
BRAND ARCHETYPE - I can use my
fun-loving and entertaining attitude while
announcing new music and changing songs on
the radio station. I will have to accept requests
for songs from listeners while spreading
energetic and enthusiastic sparks of energy to
the station’s listeners. I will study all
information that pertains to successful radio
disc jockey shifts. The same is true for
situations as a reporter at the radio station.
BROADCASTER for SPORTS

4. LEADERS IN BROADCAST ENTERTAINMENT
TARGET AUDIENCE
CHRIS RIPLEY
Outreach Plan:
• I will further explore the job opening for the internship
opportunity at Marquee Sports Network, which is owned by
Sinclair Broadcast Group.
• I will send a message to Chris Ripley on his LinkedIn page
after attempting to establish an online connection with him. If
we are connected on LinkedIn, then I will be able to message
him on there.
• I will follow up with this person after connecting with him on
LinkedIn and exploring his job opening. This should take
place around mid-November.
President & CEO of Sinclair
Broadcast Group
ANDY ALFORD
Outreach Plan:
• I will further explore the job opening for sports reporter at
Nexstar Media Group, Inc., which is owned by Andy
Alford.
• I will attempt to contact the Chief Communications
Officer at Nexstar Media Group before using LinkedIn to
contact the President, Andy Alford.
• If rapport is quickly established with the Executive Vice
President/Chief Communications Officer, then I will be
able to reach out to Andy Alford within a week.
President of Nexstar Media
Group, Inc.
GARY WEITMAN
Outreach Plan:
• I will explore in deeper detail the sports reporter job opening
that is being offered by Nexstar Media Group, Inc.
• I will formulate a few questions about the job opening and I
will attempt to contact him on LinkedIn seeking answers to
those questions.
• I plan to contact Mr. Weitman in the next couple of days after
successfully coming up with a list of questions relating to the
aforementioned job opening.
Executive Vice President &
Chief Communications
Of
fi
cer at Nexstar Media
Group, Inc.

5. GOALS
Short Term: (Immediately After Graduation, 2025)
• I want to begin an entry-level position in the world of
sports broadcasting.
‣ I want to start my
fi
rst job in broadcasting
before I turn 25 years old at the beginning of
2025.
Mid Term: (2030)
• I want to establish myself as a professional sports
broadcaster
‣ I want to commentate professional sporting
events throughout the United States for a living
before 2030.
Long Term: (2050)
• I want to produce and star in my own radio show.
‣ I want to establish, produce, and star in my
own weekday all-encompassing radio show by
2050.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Operate Control Consoles
SOFT
HARD
Novice / Adept / Expert
Record commercials Novice / Adept / Expert
Announce musical selections Novice / Adept / Expert
Study background information Novice / Adept / Expert
Music and sound editing software
SOFT
HARD
Novice / Adept / Expert
Spreadsheet software Novice / Adept / Expert
Working with Computers Novice / Adept / Expert
Documenting and Recording Info Novice / Adept / Expert

7. I help you to remain positive
by spreading enthusiasm and
gracious energy.
PROMISE

8. CREDENTIALS
Work Experience:
• Baseball umpire, delivery driver, high
school sports editor of newspaper, sports
reporter (consisted of sideline reporting at
football games and some multimedia
creations)
• Door-to-door canvasser for political
candidates during election season
Education:
• Sportscasting, B.S., Full Sail University (2025)
Awards:
• Fall 2021 Dean’s List at North Central
College in Naperville, IL

9. COMPETITION
AARON TAYLOR
Industry Experience:
• Camera Operator, Runner
Education:
• Bachelor of Science, BS, Sports Communication
Full Sail University
Leadership Experience:
• Varsity soccer team
• 3.6 high school GPA
Skills and Pro
fi
ciencies:
• Camera Operation
• Video Production
• Communication
BRANT BEDNARZ
Overall Online Presence:
173 LinkedIn connections, customized banner image, semi
professional headshot, profile is detailed with past
accomplishments and updated with recent education ventures.
Not known if active on other social media as is not indicated
on LinkedIn profile
Grade: Average
HEADSHOT HEADSHOT
Industry Experience:
• High school sports editor of school
newspaper, sports reporter
• Commentator for high school sporting events
• Disc jockey and sports commentator for
WONC 89.1 FM
Education:
• Pursuing Sportscasting certi
fi
cate at Full Sail University
Leadership Experience:
• Sports editor of high school newspaper
• Big brother in family
Skills and Pro
fi
ciencies:
• Radio Host
• Broadcast Journalism
• Radio Broadcasting
Overall Online Presence:
327 LinkedIn connections, profile is full of past
accomplishments and is up to date in terms of work
history. Active on many other social media websites.
Numerous published articles from high school.
Grade: Average

10. COMPETITION
CHUCKIE KEMPF
Noteworthy Experience:
• Broadcast Intern
• Freelance Sports Broadcaster
BRANT BEDNARZ
HEADSHOT
Industry Experience:
• Freelance Sports Broadcaster
• Sports Reporter
• Sports Anchor
• Student Sports Broadcaster
Education:
• Bachelor’s Degree, Mass Communication/Media
Studies, Northwest Missouri State University
Skills and Pro
fi
ciencies:
• Broadcast
• Television
• Radio
Overall Online Presence:
397 LinkedIn connections, profile is full of past
accomplishments and thorough in nature. Not known if
active on other social media as is not indicated on
LinkedIn profile. Professional headshot
Grade: Superior
Industry Experience:
• High school sports editor of school
newspaper, sports reporter
• Commentator for high school sporting events
• Disc jockey and sports commentator for
WONC 89.1 FM
Education:
• Pursuing Sportscasting certi
fi
cate at Full Sail University
Leadership Experience:
• Sports editor of high school newspaper
• Big brother in family
Skills and Pro
fi
ciencies:
• Radio Host
• Broadcast Journalism
• Radio Broadcasting
Overall Online Presence:
327 LinkedIn connections, profile is full of past
accomplishments and is up to date in terms of work
history. Active on many other social media websites.
Numerous published articles from high school.
Grade: Average

11. RADIO BROADCASTER
For sports fans who need un
fi
ltered hot takes, I
provide prepared, thought-out and constructed
claims that will make the causal sports fan spin on
their head because those that live and breathe
sports need a louder voice in our society and that
is something that I am able to provide.
“BABGO”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• National Association of Broadcasters
‣ Saturday, April 15, 2023 - Wednesday, April 19, 2023 Las
Vegas
• BroadcastRadio
‣ November 2nd, 2022 Manchester, England
• Radio TechCon
‣ November 28, 2022 London, England
Digital Marketing
• Primary Content: I plan to compose blog posts about sports and politics to
shape my online presence and get some thoughts onto the paper. I will do this
in addition to any broadcasting that may or may not be taking place through
school. With my blog posts, I plan to provide entertainment and thought-
provoking analysis to any and all readers.
• Primary Tools: I will use Facebook and a new account on Twitter in order to
spread my content online. I can use Facebook to promote my content on a
weekly basis and I can tweet every day in support of my content. I will not be
too pushy with self-promotion on Facebook and Twitter. I will provide links to
my blog posts for those on Facebook and Twitter to view.
• Website: I will use my digital portfolio to strengthen my personal brand by
providing a link to the portfolio for all of those on Facebook and Twitter. I can
spread my work and show other people what it is that I have already done.
We created the animated logo, the magazine cover, the edited bumper video,
and so on. That will be advertised on social media as another form of
entertainment and a way to show my competence in the area.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I am seeking a mentor for sports broadcasting that is very
PATIENT with my development. I am not the fastest mover
in life or in general development, and this needs to be
understood by the mentor. I prefer a mentor that enjoys a
laid-back lifestyle and is able to combat stress with healthy
coping mechanisms. I look forward to meeting this mentor
during the autumn of 2023.
Formal Education
• Bachelor’s Degree, Sportscasting - Full Sail University
(before 2026)
Technical Skills
• Learn camera operation in 2023
• Learn further Adobe technical skills in 2023
• Gain play-by-play broadcasting experience in 2023 and
2024
Soft Skills
• Learn how to copy edit in February of 2023
• Learn how to copywrite in March of 2023
• Learn the details regarding audio equipment
functionality throughout the summer of 2023

14. YOUR NAME
You know boring sports takes? Well, I give out FIERY HOT TAKES! In fact, I
have a weekday radio show where I spew
fi
re hot takes EVERY SINGLE
DAY!
“
Picture of You
Goes Here

15. REFERENCES
Sinclair Broadcast Group | LinkedIn. (n.d.). Retrieved
October 30, 2022, from https://www.linkedin.com/
company/sinclair-broadcast-group
27-3011.00 - Broadcast announcers and radio disc
jockeys. O*NET OnLine. (n.d.). Retrieved October
30, 2022, from https://www.onetonline.org/link/
summary/27-3011.00
Gary Weitman - executive vice president & chief ... -
linkedin. (n.d.). Retrieved October 30, 2022, from
https://www.linkedin.com/in/gary-
weitman-40045719
Chuckie Kempf - freelance sports broadcaster - multiple -
linkedin. (n.d.). Retrieved October 30, 2022, from
https://www.linkedin.com/in/chuckie-
kempf-30757b84
Brant Bednarz - Gameroom attendant - chuck E. cheese |
linkedin. (n.d.). Retrieved October 30, 2022, from
https://www.linkedin.com/in/brant-
bednarz-542a77a1
Events. National Association of Broadcasters. (n.d.).
Retrieved October 30, 2022, from https://
www.nab.org/events/