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Why social media for business.
- 1. Using Facebook for Business as a marketer Hamza Idrees SUFYAN NADEEM MUHAMMAD AHSAN ALI Haider Sarfraz
- 2. Why social media for business? • MORE AUDIENCE Social Media Trends:
- 3. Why Facebook for business? Frequency Accessibility Immediacy Responsive marketing High probability of reaching target audience Cost effectiveness
- 4. Why Facebook for business? (cntd.) Companies that use Facebook say that:
- 5. Why Facebook for business? (cntd.) * 63% of Companies that use Facebook say it has increased their marketing effectiveness
- 6. Why Facebook for business? (cntd.) Organizational trends:
- 7. Why Facebook for business? (cntd.)
- 8. Why Facebook for business? (cntd.) Reasons for ineffectiveness of facebook for your business:
- 9. Why organizations are unsure about bringing business toFacebook? Ambiguities A company faces regarding social media: Measurement Targeting Engagement Selling Time requirement
- 10. Why organizations are unsure about bringing business to Facebook? (cntd.) Ambiguities A company faces on using Facebook as a business tool: Tactics Tools Effective use
- 11. Making Facebook effective for your business 1. Determining business objective: Concrete goals Achievable goals Measureable targets Realistic expectations
- 12. Making Facebook effective for your business(cntd.) 2. Audience analysis: Know your target audience Highlight their needs Learn their habits Grab their attention
- 13. Making Facebook effective for your business(cntd.) 3. Make effective advertisements: WHY, HOW and What Attractive statements Target 3-5 main topics Learn to walk in their shoes
- 14. Making Facebook effective for your business(cntd.) 4. Create an effective presence on Facebook: Highlight special offering Create an identity Incorporate elements of brand in profile
- 15. Making Facebook effective for your business(cntd.) 5. Time management: Consider time allocation of your target market Target main areas to maximize results in minimum time Engage audience in short surveys
- 16. Making Facebook effective for your business(cntd.) 6. Resource planning: Allocate resources to well organized areas Learn behavior of target market and invest
- 17. Making Facebook effective for your business(cntd.) 6. Measuring social media result: Keep track of progress Compare progress with goals to measure effectiveness Focus on most effective regions
- 18. Good luck taking your business to new dimensions! The End
Editor's Notes
- Marketing suggests that we need to attract more and more customers so here we can Target any demographic section as you can see people of all age around the globe use there sites
- Marketing suggests that we need to attract more and more customers Frequency: There are millions of people accessing Facebook on daily basis, and many times a day providing opportunity to marketers to achieve exposure and higher approach to target market. Accessibility: the means of production for industrial media are typically government and/or corporate (privately owned); but on facebook, tools to generate ads are generally available to the public at little or no cost. Immediacy: The time lag between communications produced by industrial media can be long but here information is available immediately.
- Companies who used social media presented following results:
- Companies who used social media presented following results:
- Research stats that following are the behaviours of organizaitons who use facebook for their business
- Seems like it doesn’t fit here ,right? But it does , I tell you how social media websites can be a powerful tool to promote a business and create more and more value each day. There are many companies who use social media to promote their business and it is infact a powerful tool, but it can also produce drastic effects as well, by burdening a company’s financial plan, if not done properly.
- Reasons for unsuccessful social media business
- Currently companies are unsure of facebook marketing because of these questions in their minds: Measure : How much effect will it make on my business? Target : How I find my target audience? Engage: How to engage audience? SELL: How to sell? Time: How to use time to maximize results
- Currently companies are unsure of facebook marketing because of these questions in their minds: Strategy: How to create a social media strategy Tactics what tactics are effective Tools what social media tools are effective USE how to use facebookplatform
- To make social media effective for your business, you need to consider the following: Make your goals as concrete, measurable and achievable as possible. For example, if you currently get five new leads a month, setting a goal to get 100 new leads in the next 12 months is more realistic than setting a goal to get 5,000 new leads.
- Determine the prospects and customers with whom you want to engage on SM. Highlight their needs and wants Get to know what are the features that attract them and grab their attention. What are the things about your product that’ll make them interested.
- Make effective advertisements which can attract them. Instead of telling them what you make or how you make, make them fell why you make , the safe strategy that apple uses to sell their products, but others fails to. E.g, for a Samsung smart tv , if you tell them we have made a tv that can pause live telecast , skip commercials , respond to your gestures , tell them ; if you are a kind of person, who wants to control his world and make it word the way you want, we have a product for you. Considering yourself in customer’s shoes and by thinking their way, you can unleash increased possibilities of your content to be found.
- Take ownership of your firm’s name on facebook. Understand that this may not be possible, depending on your company name and similarly named organizations. But you’ll want to secure your name for the main facebook media profiles. Branding is a shorthand that helps customers to recognize your company without thinking. After you’ve claimed your space, remember to incorporate elements of your brand into your profile.
- Set your facebook engagement. Be strategic with your facebook time usage. It’s easy to spend more time than you need to on facebook . A facebook plan—together with a strategic approach—will help you find the right balance. Use your existing communications such as email and in-store signage to encourage your customers to get onto facebook and engage with you.
- For many small businesses, the concept of planning resource utilization may be new. Even if you’re a solopreneur, you must take a strategic view of your time. If you don’t, you’ll find that you’re running from one online emergency to another.
- Don’t forget to set up everything you’ll need to measure your results. The metrics you’ll want to track will be based on the business objectives you defineYou’ll want to make it easy to measure your results. Incorporate a facebook call to action. Don’t just assume prospects will take the next action without prompting. Guide them to engage and interact with contextually relevant calls to action. Track indicators that help show that you’ve accomplished your objectives. For most businesses, this means more than comments and social media shares. Actionable marketing tip: Ensure you can track your results by using a unique promotion code or targeted landing page.