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TSF GRIP CONTENT DEVELOPMENT TASK #1
- 1. MARKETING PLAN THE SPARKS FOUNDATION – GRADUATE ROTATIONAL INTERNSHIP PROGRAM SOCIAL MEDIA
- 2. INTERN FUNCTION: CONTENT DEVELOPMENT MADHUMITHA S GRIP SEPTEMBER 2021 TASK #1
- 3. TABLE OF CONTENTS Requirements of the task 02 03 04 05 06 Steps followed in the task How social media can be used for marketing Platforms used in the plan Analysis of social media marketing strategies Other social media platforms for marketing TASK INSTRUCTIONS ROADMAP OF THE TASK INTRODUCTION SOCIAL MEDIA PLATFORMS IMPACT OF THE PLAN OTHER IDEAS 01
- 4. TASK INSTRUCTIONS Create a Marketing Plan for The Sparks Foundation. The plan could include any social media, e.g. LinkedIn, Twitter, Instagram, Facebook etc. Read and Understand the various programs at The Sparks Foundation via the website. Explain how the plan should be executed for maximum benefits. Write up brief plan (about 5 pages) on how marketing can be done, including how to make it successful. You can use medium.com to write the plan. Design a few posts to summarize your plan, and create a slideshow (nice looking) and upload on Slideshare or any other public slide sharing website. Create an explanatory video to showcase your effort. You could use voice over or typed text to explain your effort.
- 5. ROADMAP OF THE TASK 02 Read about the various programs at TSF via the website. Jot down useful points that could help in marketing. Design the outline of the marketing plan and add tips to make it successful. Create an explanatory video and share it on LinkedIn. Complete the marketing plan and put it up in medium. 03 05 04 01
- 6. SOCIAL MEDIA MARKETING INTRODUCTI ON Social media is a crucial and meritorious aspect of digital marketing. BENEFITS: Versatile tool Open to all Vast reach within seconds Cost-effective method Understanding audience Improve brand perception
- 7. TOP SOCIAL NETWORKING SITES IN THIS PLAN LinkedIn as a strong professional front Facebook for greater profile view Instagram for enticing and interactive features 70% 20% 10%
- 8. LINKEDIN WHY LINKEDIN? MARKETING STRATEGIES LinkedIn is an integral part of many successful marketing strategies because of its efficiency in expanding professional networks. A well-built LinkedIn profile is an invaluable asset to a professional endeavour. Improve SEO and be identifiable. Monitor demographics. Try out all kinds of posts with good content. Create groups for specific topics. Conduct polls and surveys.
- 9. FACEBOOK MARKETING STRATEGIES WHY FACEBOOK? Use Facebook Page Insights. Engage in regular interactions. Use surveys and polls. Post relevant ads rather than targeting a wider audience. Encourage employee advocacy. Facebook governs all social media platforms used by adults even today which provides brands and businesses with an opportunity for greater profile view.
- 10. INSTAGRAM WHY INSTAGRAM? MARKETING STRATEGIES Instagram is a medium that can lure audience quickly and effortlessly. It has copious features ranging from reels to questions and polls in stories that can be utilized extensively. Analyse Instagram insights. Optimise the profile and use Instagram ads. Use and generate hashtags. Explore all kinds of content. Go live and host Q&A sessions.
- 11. IDEAS AND SUGGESTIONS FOR IMPROVEMENT TARGET Consistency & Frequency INVOLVEMENT Discussions & Interactions CONTENT Follow-Up Posts & Posters & Memes
- 12. AUDIENCE DEMOGRAPHICS GENDER AGE Such demographics in social media platforms can be used to improve current strategies. INTERESTS MERCURY MARS 40% 60%
- 13. STRATEGY – PLANNING AND EXPERIMENTATION Analyse the audience preferences UNDERSTAND BRAINSTORM Devise ideas that suit your needs IMPLEMENT Trial with a sample group and finalise TARGET Plan according to your target audience RESEARCH Compare with past & existing strategies
- 14. BENEFITS OF A POWERFUL SOCIAL MEDIA STRAGTEGY Extended reach Increased traffic Better SEO Improved brand loyalty Healthier customer satisfaction
- 16. THANK YOU FOR WATCHING! PLEASE READ MY MARKETING PLAN IN MEDIUM.