This document discusses marketing strategies for startups with limited budgets. It recommends using guerrilla marketing tactics like social media, blogs, and networking events. It also advocates for lean marketing approaches like testing small batches of different strategies over short sprints. The document details one company's experience pivoting their strategy after not getting expected results. They sat down to create a 100 day marketing plan with analysis, opportunity identification, implementation, tracking, and adjustment phases.

1. Marketing for
startups

2. Full of
imagination

3. Empty
Pockets

5. DESIGN CONTENT
STRONG
BRAND

6. Guerrilla
Marketing
Social
Media

7. •Is not about
the money
• Time, effort,
creativity
Guerrilla Marketing

8. Clear Objetives
Define your
target
Develop
Strategy
Measure the
impact
Process

9. Dialogue
SEO
Customer Service
Make Content
Affordable
Social Media
why

10. Not having the expected
results

11. We were not communicating properly

12. We lost our focus on our
real customers

13. Our approach

14. Professional blogs

15. Events

16. Take advantage of your network

17. Lean Marketing
small batches
Is about being
agile
Sprint Two
weeks maximum

18. Lean Marketing
Full of Ideas
Tones of different
strategies: Offline,Online
Prepare to change gears
quickly
Different strategies at the
same time

19. Lean Marketing
If you pivot,
your
marketing
strategy
should pivot
aswell

20. Our pivot?

21. Our change in marketing:

22. Sit down:
100 days
plan

23. 100 days
plan
Analysis
Opportunity
identification TEAM
DesignImplementtracking
Adjustment
Final
report

24. 100 days
plan

25. karel@dibujemaestro.eskarel@tetuanvalley.com
@tetuanvalley @dibuje_maestro
Strategist
Strategist
@karelessan