The document outlines a proposed digital marketing strategy for the Irish Football Association (IFA). It begins with a situational analysis of IFA and its current lack of a marketing strategy. The strategy identifies key audience targets and proposes using multiple digital channels including Facebook, Twitter, YouTube, and paid search. An action plan details content for each channel aligned with upcoming football matches. Measurement tactics are outlined to track engagement for each channel through analytics tools. The goal is to increase membership, revenue, and awareness of IFA through an integrated digital marketing approach.
Digital Marketing Strategy by Digital Marketing guru Joanne Sweeney-Burke of Digital Training Institute. How to build a digital marketing strategy, the steps to creating a successful digital marketing campaign, measuring digital marketing, web marketing and social media marketing.
Joanne Sweeney-Burke is owner of Media Box and Digital Training Institute and has a Masters in Digital Marketing.
Digital Marketing Strategy by Digital Marketing guru Joanne Sweeney-Burke of Digital Training Institute. How to build a digital marketing strategy, the steps to creating a successful digital marketing campaign, measuring digital marketing, web marketing and social media marketing.
Joanne Sweeney-Burke is owner of Media Box and Digital Training Institute and has a Masters in Digital Marketing.
Team Samrat Multiventure was established in 2016 with the main objective to serve their services for Training and Development, Travel & Tourism, Website Development and Digital Marketing. Team Samrat Multiventure is one of the fastest growing ventures in the field of service provider activities. We have a dedicated team of young and energetic individuals who put their heart, soul and mind in their respective fields. Our expert team and excellent work ethics has helped us in becoming favorite of our valuable clients.
Digital Marketing Strategy & Plan TemplateBidur Acharya
The template of this digital marketing is provided by NSW IT Support. NSW IT Support, is a reputed and well known IT consultant in Australia. For more detail about digital marketing strategy, please visit: http://nswits.com.au/digital-marketing-company-strategy/
This a a broad presentation that covers the main aspects of digital marketing the 2015
As the digital marketing landscape continues to grow at a rapid pace, businesses are faced with new challenges and opportunities within this digital age. Now more than ever, consumers are looking online for goods and services.
Discover how creating a power digital marketing strategy for your business can attract new customers and encourage revenue growth.
Learn the fundamentals of Digital Marketing:
Brand Awareness
Lead Generation
Customer Retention
Sample Topics Covered
Build your Online Marketing Plan
Lead generation
SEO (Search Engine Optimisation)
Adwords and paid advertising
Build Brand Awareness
Landing Pages
Email Marketing and Campaigns
Social Media Marketing
How to create your website and make it look good
A free and in-depth planner for your social media strategy in 2020
Establish Goals
Social Media Audit
Establish Your Target Audience
Competitive Analysis
Establish Brand Voice & Tone
Build Your Social Media Content Strategy
Social Media Marketing Measurement
Social media marketing, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals.
This is slide that will give you idea about my social media marketing related facebook proposal. Advantages of social media marketing in facebook and how it will benefit you is described in this slide show.
Here's the deck from my Performance Marketing Session at Upgrad Exchange in Bangalore. Please leave your queries /feedback below.
(Link to plan in deck seems expired, here is the link - https://docs.google.com/spreadsheets/d/10c3ITcbOEWOUbFOyTuHlK1M5wJlMQBdZ2QfP3Fss1RU/edit#gid=752459564)
Well, Performance Marketing is quite a buzz word today. But for many marketers or entrepreneurs, it's easy to get lost in jargons and not catch the real essence. My goal was to simplify the concepts in performance marketing with examples everyone can relate to.
The deck also covers a performance mindset, and a spend management strategy that can help brands optimize their spends towards metrics that matter.
To deck covers
- The Marketing funnel & How most marketing teams are structured today.
- Performance marketing with a case-study, where I have detailed a spend strategy with channels & metrics
- Wrapping up, the deck talks about growth engines & growth hacks - with some inspiring examples.
Process to create a best digital marketing strategy.
4 Step Process - To Create Best Digital Marketing Strategy for 2018.
Read More: http://www.growthsecrets.in/digital-marketing-strategy/
Step 1 : Define your Goals and Objective of strategy
Step 2:Analyse every area of the business
Step 3:Creating Effective Plan
Step 4:Measure every actions
Read More: http://www.growthsecrets.in/digital-marketing-strategy/
Material from the Digital Marketing Seminar conducted by Catherine Quiambao, Marketing Strategist.
Crafting a Digital Marketing Plan is a short intensive class that will walk you through the elements of an online marketing strategy. Our end goal is to equip you with practical knowledge to be able to plan, implement and measure effective campaigns.
Digital Marketing proposal for Health-N-Life magazine in Qatar. It includes campaign and marketing ideas for day to day marketing use. Social Media and other Digital Media channels
Team Samrat Multiventure was established in 2016 with the main objective to serve their services for Training and Development, Travel & Tourism, Website Development and Digital Marketing. Team Samrat Multiventure is one of the fastest growing ventures in the field of service provider activities. We have a dedicated team of young and energetic individuals who put their heart, soul and mind in their respective fields. Our expert team and excellent work ethics has helped us in becoming favorite of our valuable clients.
Digital Marketing Strategy & Plan TemplateBidur Acharya
The template of this digital marketing is provided by NSW IT Support. NSW IT Support, is a reputed and well known IT consultant in Australia. For more detail about digital marketing strategy, please visit: http://nswits.com.au/digital-marketing-company-strategy/
This a a broad presentation that covers the main aspects of digital marketing the 2015
As the digital marketing landscape continues to grow at a rapid pace, businesses are faced with new challenges and opportunities within this digital age. Now more than ever, consumers are looking online for goods and services.
Discover how creating a power digital marketing strategy for your business can attract new customers and encourage revenue growth.
Learn the fundamentals of Digital Marketing:
Brand Awareness
Lead Generation
Customer Retention
Sample Topics Covered
Build your Online Marketing Plan
Lead generation
SEO (Search Engine Optimisation)
Adwords and paid advertising
Build Brand Awareness
Landing Pages
Email Marketing and Campaigns
Social Media Marketing
How to create your website and make it look good
A free and in-depth planner for your social media strategy in 2020
Establish Goals
Social Media Audit
Establish Your Target Audience
Competitive Analysis
Establish Brand Voice & Tone
Build Your Social Media Content Strategy
Social Media Marketing Measurement
Social media marketing, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals.
This is slide that will give you idea about my social media marketing related facebook proposal. Advantages of social media marketing in facebook and how it will benefit you is described in this slide show.
Here's the deck from my Performance Marketing Session at Upgrad Exchange in Bangalore. Please leave your queries /feedback below.
(Link to plan in deck seems expired, here is the link - https://docs.google.com/spreadsheets/d/10c3ITcbOEWOUbFOyTuHlK1M5wJlMQBdZ2QfP3Fss1RU/edit#gid=752459564)
Well, Performance Marketing is quite a buzz word today. But for many marketers or entrepreneurs, it's easy to get lost in jargons and not catch the real essence. My goal was to simplify the concepts in performance marketing with examples everyone can relate to.
The deck also covers a performance mindset, and a spend management strategy that can help brands optimize their spends towards metrics that matter.
To deck covers
- The Marketing funnel & How most marketing teams are structured today.
- Performance marketing with a case-study, where I have detailed a spend strategy with channels & metrics
- Wrapping up, the deck talks about growth engines & growth hacks - with some inspiring examples.
Process to create a best digital marketing strategy.
4 Step Process - To Create Best Digital Marketing Strategy for 2018.
Read More: http://www.growthsecrets.in/digital-marketing-strategy/
Step 1 : Define your Goals and Objective of strategy
Step 2:Analyse every area of the business
Step 3:Creating Effective Plan
Step 4:Measure every actions
Read More: http://www.growthsecrets.in/digital-marketing-strategy/
Material from the Digital Marketing Seminar conducted by Catherine Quiambao, Marketing Strategist.
Crafting a Digital Marketing Plan is a short intensive class that will walk you through the elements of an online marketing strategy. Our end goal is to equip you with practical knowledge to be able to plan, implement and measure effective campaigns.
Digital Marketing proposal for Health-N-Life magazine in Qatar. It includes campaign and marketing ideas for day to day marketing use. Social Media and other Digital Media channels
Rene's presentation to CIM Cheshire on 14 October 2013 which took the group on a whirlwind tour of the key elements required in the modern marketing toolkit. Starting with setting a digital strategy and objectives, your business website, SEO, inbound content, social media, conversion and evaluation. The presentation is a summary of Rene's ebook Brilliant B2B Digital Marketing (co-authored with Dave Chaffey) available from Amazon and also through www.smartinsights.com to Expert Members only.
Growing momentum for Disruption in FinTech:
Looking back and looking forward.
Recording of the Backbase webinar of December 18th, 2014.
In our 2014 closing webinar we will look back at the disruptive highlights of this year and we start looking forward to 2015.
From BBVA acquiring Simple, to more and more neo-banks popping up, fintech startups going IPO and omni-channel moving from marketing buzz to the real thing. In this 60 minute webinar, Backbase's Jouk Pleiter and Jelmer de Jong discuss the main trends and best practices for banks and credit unions to keep on disrupting in the digital banking space.
digital marketing is an act of producing product and services through digital channels such as social media ,SEO, email etc.
use of digital marketing helps you to generate new traffic, leads, sales, brand, awareness . for your business to reach our target audience
Digital Marketing Nanoedegree - Building a Marketing Strategy Imad Mawlawi
Summarized the different marketing campaigns executed and reflected on the results. Evaluated the ROI of the campaigns, compared the results across platforms, then formulated recommendations for future marketing action and budget allocation.
Your 2014 NonProfit Trends and a Strategic Planning Template - Workshop for E...Sarah M Worthy
This presentation deck is created for the 2014 ESCHouston seminars and workshop series. Learn 5 important trends in digital marketing and fundraising for 2014 (hint - content marketing isn't on this list) and get a template plus resources to create your strategic plan and set-up your Google analytics to measure your success this year.
Presented by Sarah M Worthy, Technology Market Analyst, and Web Experience Designer.
‘Key Elements to a Successful Web Marketing Strategy’. Search Engine Optimisation, Pay per click, Social Media – How to use Facebook, Twitter, LinkedIn for business and we also look at new social Networks like Google + and whether it will play a bigger part in the future in getting you good search engine rankings on google
Sue Tran (Digital Marketer | Content Creator | Media Strategist)
Data-driven and experienced marketer who is passionate about digital media, strategic planning, and content creation. Seeking to leverage strong knack for data computation, creativity, and in-depth knowledge of different platforms within the digital ecosystem to help brands launch sustainable, effective, and cost-saving digital and traditional marketing campaigns that can expand customer base and drive them into desirable actions.
Recent presentation which I delivered to Sixth formers about Social Media Marketing and the type of data you could collect to help you deliver better targeted campaigns and content.
Final presentation of Go-to-Market Strategy for Fitbit Premium Project for University of Washington Software Product Management Certificate Program. June 2013
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
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Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
3.0 Project 2_ Developing My Brand Identity Kit.pptx
Digital marketing strategy
1. Creating Digital Marketing
Strategy
74% of online adults use social networking sites
[As of January 2014 - www.pewinternet.org]
Situational Analysis
– Current Situation
– Previous Marketing Activities
– Current Digital Marketing Activities
– Swot Analysis
2. Digital Marketing Strategy
• Audience
– Who to Target
– Definition of Target Groups
– Routes to the Target Groups
3. Digital Marketing Strategy
• Smart objectives
• Channels:-
– Why use Social Media?
– So, what social media to use and why?
4. Digital Marketing Strategy
Why Facebook?
• Facebook is the dominant social networking
platform in the number of users, but a striking
number of users are now diversifying onto
other platforms.
• 42% of online adults now use multiple social
networking sites
6. Why Facebook?
• 70% of Facebook users are in a relationship
and it is anticipated that they will encourage
their partners/children to join/engage in other
marketing initiatives
(Fanalyzer, 2013)
• Facebook also has Facebook Offers. You can
share discounts with potential customers by
posting an offer on your page. Use images as
50% more engagement
7. Why Twitter?
• 44% of twitter users are in age group 18-34,
[Branded and Edison Research/Arbitron Internet
and Multimedia Study]
• 59% of Twitter users are Women
[Mashable.com]
• Great for spreading brand messages and
promotions
• Widely used in sporting circles
8. Why LinkedIn?
Why LinkedIn?
• Use LinkedIn to target Employees of Corporate
Organisations/Associations, whose own
employees will themselves be LinkedIn users.
• Also widely used for Recruitment purposes
9. Why Pay Per Click?
• PPC is an internet advertising model used to
drive traffic to websites. You pay the
ad-hosting service when the ad is clicked.
• Targeted marketing method for people who
are searching specifically on keyword phrases
• Total control over ad-text & landing page
• Cost effective – only pay when someone clicks
on the ads and can set budget
• Measurable – 100% accountability
10. Why YouTube?
• YouTube is a free means of delivering video
content/footage online
• More than one billion unique users visit
YouTube every month, global audience, mainly
adults 18-34, [youtube.com]
12. Digital Marketing Strategy
• Action Plan
• Budget
– ROI
• Measurement :-
– Measurement mechanisms for each of the
channels implemented
– Measuring progress of the plan against objectives
13. IFA Digital Marketing Plan
Situational Analysis
• IFA – Irish Football Association-Governing
body for Football in Northern Ireland
• Responsible for developing, promoting and
fostering International, Domestic and
Grassroots Football across the six counties.
• IFA has nearly 1000 members in their NI Fans
Supporters Club and also provides Coach
Education
14. IFA Digital Marketing Plan
• The Association needs to increase
membership, coach education revenue,
game/competition revenue, if they are to
prosper and grow
• Want to strengthen their links with sponsors
and increase revenue from kit
sales/promotions
15. IFA Digital Marketing Plan
• Promotional activity and getting message out
to the target groups in the community is key
to survival for the IFA to raise awareness
• Recent marketing activities haven’t been
structured or planned and have consisted of
an informational website and some email
marketing as no budget
16. IFA Digital Marketing Plan
• The new routes to the target categories will be via existing
(website, e-zine, email marketing) and new-to-IFA (Facebook,
Twitter, LinkedIn Business Page, Pay per Click, You Tube) digital
media technologies.
• A number of platforms will be used to help with the delivery,
monitoring of and evaluation of the digital media platforms,
content and strategy.
• As there is a low marketing budget, deliberate efforts have
been made to focus on platforms that are inexpensive/free,
but the anticipated spend for Year 1 will be approximately
£1,045.
17. IFA Digital Marketing Plan
Swot Analysis (Table 2)
Strengths
Accredited governing body
Represented by FIFA and
Articles of Association
Qualified staff with relevant
professional qualifications e.g.
Coaching Badges
Excellent programmes from
grassroots to international
High standard coach
education courses and
reasonably costed
Healthy Lifestyle Choices
Opportunities
Increase Fan base and
revenue, coach education
course revenue
Target wider audience to get
message out there re
development and participation
Use Social Media platforms
more effectively to target
defined groups
Increased awareness of
football from the World Cup
2014, and
Smartphone sales in uk will be
90% this year
Weaknesses
No marketing Strategy and
historically no budget
Not adequate resources to
cope with demand
Staff salaries in most cases
aren’t high
Unsociable hours for
employees
Lack of recent success for men
at International Level
Threats
Economic Climate
Other sports to include Ulster
Rugby
18. IFA Digital Marketing Plan
Audience (Target Groups)
The IFA will target a range of audience groups to
include the following :-
– Those with lowest administration costs
– Those that generate highest revenue
– Those that are most likely to remain loyal to the
sport
– Those who would actively be involved in coach
education
19. IFA Digital Marketing Plan
TABLE 3: DIGITAL CHANNELS
e-zineFacebook Twitter LinkedIn
Business Page
Pay Per
Click
Instagram YouTube
Male Adults
Female Adults
Prof Footballers
M/F (14-18yrs)
Target Groups Digital Channels to the Target Groups
20. Action Plan
Start Date End Date Social Media Channel Target Groups Resources Linked with Event (See Events Calendar-
Appendix 1)
13th June 2014 13th July 2014 Facebook All TG Groups Marketing Dept – Mkt Assistant
Jenny
World Cup/Bosnia v NI (14th June), NI V Scotland
(19th June) World cup Qualifiers
13th June 2014 13th July 2014 Twitter Prof.Footballers Marketing Dept – Mkt Student-Lee World Cup/Bosnia v NI (14th June), NI V Scotland
(19th June) World Cup Qualifiers
13th June 2014 13th July 2014 YouTube All TG groups Marketing Dept – Mkt Manager
Geoff & Mkt Assistant Johnny
World Cup/Bosnia v NI (14th June), NI V Scotland
(19th June)World Cup Qualifiers
13th June 2014 13th July 2014 PPC Male Adults Marketing Dept – Mkt Manager
Geoff & Mkt Assistant Johnny
World Cup/Bosnia v NI (14th June), NI V Scotland
(19th June)World Cup Qualifiers
13th June 2014 13th July 2014 ezine All TG Groups Marketing Dept – Mkt Assistant-
Jenny
World Cup/Bosnia v NI (14th June), NI V Scotland
(19th June)World Cup Qualifiers
1st Aug 2014 30th Aug 2014 ezine Female Adults & F (14-18yrs) Mkt Assistant-Jenny NI u17sv Wales, NI U19s V Estonia (27th-30th
Aug)(Female)
1st Aug 2014 30th Aug 2014 YouTube All TG Groups Mkt Manager Geoff & Mkt
Assistant Johnny
NI u17sv Wales, NI U19s V Estonia (27th-30th
Aug)(Female)
1st Aug 2014 30th Aug 2014 Facebook Female Adults Mkt Assistant-Jenny NI u17sv Wales, NI U19s V Estonia (27th-30th
Aug)(Female
1st Aug 2014 30th Aug 2014 Twitter Male Adults Marketing Dept – Mkt Student-Lee NI u17sv Wales, NI U19s V Estonia (27th-30th
Aug)(Female
1st Sept 2014 30th Sept 2014 ezine All TG Groups Mkt Assistant-Jenny Male & Female NI – 11 Fixtures-September(World
Cup & Euros)
21. IFA Digital Marketing Plan
Critical Actions to ensure campaign successful :-
• Evaluated current website
• SEO – Search Terms & Rankings
• Re-Design
• E-zine - Place social sharing icons (Facebook,
YouTube, Twitter, Instagram etc.) in e-zine to
encourage sharing content and “likes”
22. IFA Digital Marketing Plan
Critical Actions
• Set-up Webmaster Tools - data and analytics to
help improve performance in Google search
• Enable Webmaster Tools data within Analytics
– to make data visible in SEO reports.
• Set-up accounts for the social media platforms
e.g Google AdWords, Google Analytics,
LinkedIn Business Page , Facebook Page,
Twitter, Groupmetrics, Hootsuite
23. Budget
Channel / Tool Budget per annum
e-zine (GroupMail) already paid for
Facebook free
YouTube free
LinkedIn Business page free
PPC (Google AdWords) £800
Twitter Free
free
Instagram Free
Google Analytics free
HootSuite £80
GroupMetrics £165
Budget
24. Measurement
e-zine click-through rates to landing page
Facebook click-through rates to landing page, offers redeemed & Facebooks Analytics Tools, Google
YouTube Click views and likes, Google Analytics
LinkedIn Business Page click-through rates to landing page
+
Pay Per Click Track conversions, keyword analysis,- Google Analytics
Twitter Twitter Analytics e.g. Twitonomy & Google Analytics Tools
Instagram Google Analytics
Search Engine Optimisation Custom Reports, measure clicks/visits from organic ranking,
measure against competitors, use WebMaster Tools, use Google Chrome SEO toolbar
Measure how each of the Channels performs