The document outlines a comprehensive 16-step program aimed at enhancing school admissions through branding, engagement, and procedural improvements. It includes sessions on brand development, stakeholder engagement, inquiry funnel creation, and refining admission procedures. The program encourages schools to adapt strategies based on local needs and emphasizes community involvement and feedback.

1. 16 Steps to
Increase Admissions
AT YOUR SCHOOL

2. The School
Enrollment
Enhancer
Program
WE HAVE MADE THIS
TO HELP THE SCHOOLS
P R O G R A M
TO LEARN THE ART
O F T R A N S F O R M I N G
THE BRAND
& INCREASING THE NUMBER
OF ADMISSIONS
J O I N

3. Developing a Branding Campaign
Engaging Various Stakeholders
Developing an Enquiry Funnel
Improving the Admission Procedure
E A C H S E S S I O N H A S 4 S T E P S
L E T U S L E A R N A L L 1 6 S T E P S
A D M I S S I O N S @ Y O U R S C H O O L
T O L E A R N T H E A R T O F I N C R E A S I N G
F O U R F U L L - D A Y S E S S I O N S

4. Discovering Your
current Brand Identity
Audit your current Brand
3 key parts of a Brand
The Four steps of Brand Development
#1
Session 1 | Developing a Branding Campaign

5. The Positioning of your
school?
Why is it important to understand it?
3 Positioning to choose from
Strategies as per your positioning
#2
Session 1 | Developing a Branding Campaign

6. Improving
the Digital Footprint
Audit your Current Digital Footprint
The key things at the school website
Hacks to improve the Footprint
#3
Session 1 | Developing a Branding Campaign

7. Understanding &
Designing a Campaign
Why choose a campaign?
A campaign for impact
A campaign for income & Influence
#4
Session 1 | Developing a Branding Campaign

8. Developing
a branding team
The Team Members
The need for Equipment & Training
The Data Discovery
#5
Session 2 | Engaging Various Stakeholders

9. Developing
Communities
The Types of Communities at School
The Policy and Documentation
The Support Mechanisms
#6
Session 2 | Engaging Various Stakeholders

10. Developing
Partnerships
Managing the Existing Partners
The New Partnerships
Think about their Benefits
#7
Session 2 | Engaging Various Stakeholders

11. Influencer marketing
and Media relation
Influencer Management
Media Management
The Policy and Documentation
#8
Session 2 | Engaging Various Stakeholders

12. How to Identify
prospects and how
to engage them?
Who is the prospect
What the prospect want
Developing appropriate Solutions
#9
Session 3 | Developing an Enquiry Funnel

13. Using
Social Media
Defining a Social Media Policy
The 'Call to Action'
Measuring the Impact
#10
Session 3 | Developing an Enquiry Funnel

14. Channelising events,
Data and Partnerships
The Event Calendar
Using Event Data and Creativity
Leveraging the Partnership
#11
Session 3 | Developing an Enquiry Funnel

15. Hacks to spread your
brand and collecting data
Hacks to collect Data
Hacks to generate Footfall
Hacks to engage the prospects
#12
Session 3 | Developing an Enquiry Funnel

16. Communicating with
the prospects
Managing the Communications
Fixing a One-On-One session
Following up with the prospect
#13
Session 4 | Improving the Admission Procedure

17. Developing the
Admission Team
What makes an Admission Team
Training the Team
Empowering the Team
#14
Session 4 | Improving the Admission Procedure

18. Making it easy to take
admission
Revisiting the process of Admission
Operational Improvement
Use Technology
#15
Session 4 | Improving the Admission Procedure

19. What After
Admissions?
The Further Procedure
The Customer Delight
The 'Our School' Feeling
#16
Session 4 | Improving the Admission Procedure

20. Points to Note
The structure of the program is indicative and may change
to improve the overall experience & learning.
We are keen to learn from you to improve the overall
program
The program will soon be coming to a city near you. Fill in
the associated form to show your interest.
In each city before launch, we will appoint 4-5 Program
Patrons, who will introduce us to the general pain areas of
the schools in and around that city and we will customise
the program accordingly.

21. thanks for
the time
W R I T E T O U S | K A U S H O @ G M A I L . C O M