Event Marketing is critical to the success of your Meetings, Convention, Exhibition and Events. It is critical in making your Meetings, Convention, Exhibition and Events profitable.

1. Event Marketing

2. Without Competition
there would be no
need for strategy
-Kenichi Ohmae

3. CUSTOMER
COMPETITIONCOMPANY
STRATEGIC 3 C’S

4. Company

5. Customer
Needs Wants Expectations
• Basic
• Non
Motivating
• Motivating
• Differentiating
• Intangible
• Not pary of
the physical
aspect of
the product

7. Basic

8. Motivating

9. Motivating

10. Motivating

11. Intangibles

12. Competition5 Ws of Competition
1. Why
• Why are they organizing an event
similar to you event?

14. Competition5 Ws of Competition
2. Who
• Who are your competitors?
• Who are their exhibitors and sponsors?

15. Competition5 Ws of Competition
3. When
• When is their event?

16. Competition5 Ws of Competition
4. Where
• Where is their event?

17. Competition5 Ws of Competition
5. What
• What makes their event different to
your event?
• What is their strengths and weaknesses

18. 6 P’s of Event Marketing

19. 1. Product
• Base P
• It should
answer
the NWE

20. 2. Price
The that
connects the
customer to the
company

21. 3. Place
It is all about
location,
location,
location

22. 4. Promotion – 6 Promotion Mix
Advertising Selling Sales
Promotion
Direct
Marketing
Public
Relations
Digital
• TV
• Radio
• Newspaper
- Face-to-face
-Telemarketing
-incentive to
allow
customers to
try your
product
-postcards
-flyers
and
leaflets
-Press Con
-PR Articles
-Road Shows
-Facebook
-Website
- Email
marketing
-Youtube

23. 5. Process
Simple and
Easy Access

24. 6. People
Event
Management is
a People’s
Business

25. Product Price Place Promotion Process People
6 P’s of Event Marketing

27. Challenge 1: How Will
You Tap the 67 Million
Internet Users to Serve
Your Event ?

28. Challenge 2: How Will
You Tap the 62 Million
Social Media Users to
Serve Your Event ?

29. Challenge 3: How Will You
Tap the 121.4 Million
Mobile Subscriber to Serve
Your Event ?

31. How and When Will You Use these 3 Platforms
to Serve Your Events ?

33. Orly Ballesteros, CPM-Asia
info@exlinkevents.com
www.linkedin.com/in/orlyballesteros/
Thank You Very Much!