The document outlines a free public relations (PR) plan template, detailing essential elements such as introduction, objectives, target audiences, key messages, strategies, tactics, tools, target media, evaluation, and next steps. After creating the PR plan, it emphasizes the importance of putting the plan into action to enhance media exposure and achieve desired objectives. For additional assistance and resources, the document provides contact information for further help.

1. PR Plan Template Free
If you are intending to write a PR (Public Relations) plan then there are some
key elements to consider including. These are set out below with a brief
explanation.
Section in plan
Description
Introduction
Background to where you are now and why PR is
being planned
Objectives
What you are setting out to achieve and why
Audiences
The primary and secondary audiences you want
to target and what you know about them
Messages
The overarching key points/information you want
to get across to your key audiences
Strategy
How you are going to achieve your objectives
Tactics
The specific ideas to implement the strategy
Tools
The specific communication tools you will need to
support your activity
Target media
A listing to the press and media you will target
Evaluation
The evaluation tools you will use to monitor and
measure your progress and success
Next steps
Timetabled action plan with responsibilities
identified
Once you’ve put your PR plan together, what next? You now need to put it
into action.
Frustrated with your PR efforts?
Competitors getting all the media exposure?
Concerned your business needs more media profile?
If you want more help on putting you PR plan together and putting
it into action or more PR help and tips, then go to:
http://prcoach.co.uk/pr-help/
Or call me now on 01923 606223
Or email me
debbie@prcoach.co.uk
Copyright ©Debbie Leven 2013