This document outlines an advertising campaign for a watch company. The proposed advertisement tells the story of a watch being passed down through a family over generations. It aims to show that the watch has sentimental value and will last a long time. The goals of the marketing campaign are to increase sales during the holiday season, raise brand awareness, and position the watch as a valuable family heirloom. The document also discusses legal and ethical considerations, a timeline for rolling out different elements of the campaign, and the budget.
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This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
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2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
2. Our Idea
The idea for our advertisement is a young man, 18 years old,
gets a new watch off his father for his birthday. It shows the
progression through his life, meeting a girl, going on a date,
getting married, having kids and through all of this, he has the
watch on. On his sons 18th birthday, the main character gives
his son a little open box with a watch inside and as we see him
pass the box, he doesn’t have the watch anymore.
This idea will show that the watch will not only last a long
time but it will also have sentimental value and will be able to
be passed down. As the advert will consist of a close family
and will revolve around the watch, it will create the illusion
that the watch brings the family closer and will be an
important and valuable asset of the family.
3. Aims and Objectives
The aims and objectives of this marketing
campaign is to sell the watch for the holiday
seasons whilst its on special offer. Its also to
make people more aware of the company that
creates the product and to create more
awareness of the product itself. Also, its to
create the idea that the watch can be an
important, valuable asset in the family and will
have a sentimental value.
4. Legal and Ethical Issues
Copyright – We have to make sure that any brands
used within the adverts, such as the watch itself, we
have the correct permissions to use them. This can
also vary to the clothes they’re wearing, the food
and drink they’re consuming etc. We have to ensure
that either we have the correct permissions to use
them or we very vaguely show the brands
name/logo. If we cant get the correct permission,
we will make sure that there’s no branding being
shown. We will also have to ensure that the music
we use is either royalty free or we have the
permissions to use it.
5. In our advert, there will be the use of children so
we have to take into account the Children's
Protection Act, such as making sure they aren’t
working for too long and aren't in the way of any
danger or harm.
Also, representations of white families has to be
taken into consideration but this shouldn’t be a
problem as not that much focus is going to be on
the family itself, its going to focus on the watch and
the value of it.
6.
7. Week 1 – The first week the billboards will be released to spread the word straight away, there will also
be a selection of adverts in magazines. Posters will also be released at exclusive venues.
Week 2 – More magazine adverts to appeal to a more specific audience such as males with large
amounts of disposable income. Launch of the Facebook competition “how rich am I?”. TV adverts for the
BPL and the NFL backed up with vaster coverage by posters on buses in major cities.
Week 3 – Adverts in papers and magazines again to appeal the rich and upper class, launch of the main
advert that will be shown in the UK and also customised adverts for in-between NBA and NCAA games
on FOX.
Week 4 – TV adverts for MFF on the BPL and also the NFL, magazine and newspaper adverts in expensive
magazines to target a wealthier market.
Week 5 – Tagg sponsored party in Monaco with officials from formula one and also drivers and other
special/celebrity guests, also an auction to the first new limited edition watch which is a customised
version of the new watch to the highest bidder. Social media pictures from the party showing who was
there and what tag paid for. Newspapers about the party and magazines adverts with celebrity
endorsements and give always of the regular watch to top self made millionaires.
Week 6 – Offers on Facebook, Twitter and Instagram to people who get friends to share or like and the
winner gets announced. Then the release of the watch, by this point the rich and the famous will know
that it is coming and also everyone will know who’s getting one, wants one and can afford one.
Main advert release Thursday 12th November
Watch released Saturday 5th December
8. Budget/Equipment
Camera, Equipment and Lighting - £980 per day.
Costume and Make Up - £389 per day
Editor - £1600 per day.
Sound and Sound editor - £487 per day.
Total Budget: £7000
