The document provides an overview of organizational marketing. It defines organizational marketing as creating, maintaining, or changing public opinion about an organization. It outlines the key features of organizational marketing including having common objectives and a defined authority structure. The document also describes the 6 step organizational marketing procedure including developing a mission statement, conducting an analysis, identifying strategies, setting goals and objectives, implementing a plan, and evaluating results. Finally, it discusses advantages such as customer involvement and reputation, and obstacles to overcome like lack of understanding of the market.

1. WELCOME TO OUR PRESENTATION

2. contents
 1.Definition Of Organizational Marketing
 2.Features Of Organizational Marketing
 3.Organizational Marketing Procedure
 4.Advantages Of Organizational Marketing
 5.Overcoming Organizational Marketing Obstacles
 6.Difference Between Product Marketing And
Organizational Marketing

3. Definition Of Organizational Marketing:
Organization marketing discipline exists to create, maintain or
change a public opinion of an organization.

4. Features Of Organizational
Marketing:
 Composition of Interrelated Individuals
 Deliberate and Conscious Creation and Recreation
 Achievement of Common Objectives
 Division of Work:
 Coordination
 Co-operative Relationship
 Well Defined Authority Responsibility Relationship
 Group Behaviour
 Performance:

5. Organizational Marketing
Procedure:
 Step 1. Develop a Mission Statement
 Step 2. Conduct an Environmental Analysis
 A. Stakeholders
 B. Consumer Research
 C. SWOT Analysis
 Step 3. Identify Marketing Strategies
 A. Product
 B. Place
 C. Price
 D. Promotion
 Step 4.Specify Marketing Goals & Objectives
 Step 5.Implement Marketing Plan
 Step 6. Evaluate Marketing Plan

6. Advantages Of Organizational
Marketing:
1.opportunities to choose service
2.involvement in management
3.relationship between customer and organization
4.ensures continued responsiveness
5.assistance with understanding
availability of services
6.reputation in customers
7.increase custumer morale
8.promoters for staff and organization
9.realize to greater resouces

7. Overcoming Organizational
Marketing obstacles:
 Lack of understanding of the market you serve
 Shortage of resource
 No provision for measuring ROI and scaling efforts
 No one knows who you are

8. Difference Between Product Marketing
And Organizational Marketing:
 Product marketing is a process of promoting and selling a product
to a customer. Also product marketing is defined as being the
intermediary function between product development and
increasing brand awareness. For example, product management
deals with the basics of product development within a firm,
whereas product marketing deals with marketing the product to
prospects, customers, and others.